M&S 20 Meaty Strips Rich in Chicken

Treat complementary

20 Meaty Strips Rich in Chicken
This is a treat, not a complete diet. The 1–100 rating applies to complete foods, so it isn't scored. Ingredient breakdown below.

Is M&S 20 Meaty Strips Rich in Chicken a good dog food?

This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

86% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Complementary extruded dry treats for adult dogs, with meat and animal derivatives, chicken and cereals as the main ingredients.

Why you might choose it

  • High in protein: 30% protein on a dry-matter basis.

Why you might not

  • A treat, not a complete diet: feed as an extra, not the whole diet.
  • 3 poor-graded ingredients make up about 69% of the recipe.
  • Only protein declared; fat, fibre, ash and moisture missing from the analysis.

View the source page

What the label tells us

Why is this treat not scored?

Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.

What should I look for on a treat label?

A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.

These points are derived from the published ingredient list, not a rating.

Estimated composition

meat40.5%
carb23.2%
other19.8%
supplement16.5%

Typical analysis (as fed)

Protein
30%

Additives & feeding info

No additives recorded yet.

Storage

Store in cool, dry place. Once opened, reseal using the tab provided.

Reviews

Trustpilot: 1.8/5 · 15,086 reviews

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken
  • Your dog avoids grain: the label lists cereals

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (5)

#As declaredMatchedCategoryTierDeclared %Est. %
1Meat and Animal DerivativesMeat and Animal Derivativesmeatpoor-26.5
214% ChickenChickenmeatmedium1414.0
3CerealsCerealscarbpoor-23.2
4Derivatives of Vegetable OriginVegetable By-Productsotherpoor-19.8
5MineralsVitamins and mineralssupplementmedium-16.5

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-02

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality-0.59.915-4.91
Meat share of dry matter19.9%0.116+2.31
Carb share of dry matter35.8%-0.113-4.04
Supplement share of dry matter26.8%-0.009-0.24
Other share of dry matter17.5%-0.371-6.48
Recipe graded poor69.5%-0.045-3.11
Poor-quality meat in recipe26.5%-0.182-4.81
Number of poor ingredients3-0.868-2.60
Largest single poor ingredient26.5%0.056+1.49
Undeclared quantities86.0%-0.131-11.26
Additive penalty-2.120.236-0.50
Processing multiplier1.0032.336+32.34
Processing: Dry Extrudedyes-6.996-7.00
Show all 40 components
ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality-0.59.915-4.91
Meat share of dry matter19.9%0.116+2.31
Carb share of dry matter35.8%-0.113-4.04
Oil share of dry matter0.0%-0.088+0.00
Vegetable share of dry matter0.0%-0.002+0.00
Additive share of dry matter0.0%0.177+0.00
Supplement share of dry matter26.8%-0.009-0.24
Other share of dry matter17.5%-0.371-6.48
Unrecognised share of dry matter0.0%-0.022+0.00
Recipe graded poor69.5%-0.045-3.11
Poor-quality meat in recipe26.5%-0.182-4.81
Number of poor ingredients3-0.868-2.60
Largest single poor ingredient26.5%0.056+1.49
Undeclared quantities86.0%-0.131-11.26
Prints ingredient percentagesno3.194+0.00
Complete dietno1.703+0.00
Frozen or chilled freshno11.440+0.00
High meat (30%+ of dry matter)no-0.506+0.00
Low meat (under 10% of dry matter)no-1.988+0.00
High carb and low meatno-1.250+0.00
Meat share × printed percentages0.0-0.073+0.00
Meat share × fresh0.0-0.339+0.00
Fresh × high meat0.016.475+0.00
Additive penalty-2.120.236-0.50
Processing multiplier1.0032.336+32.34
Processing: Rawno13.322+0.00
Processing: Fresh Chilledno7.712+0.00
Processing: Fresh Frozenno6.583+0.00
Processing: Fresh Refrigeratedno4.857+0.00
Processing: Fresh Shelfno0.072+0.00
Processing: Dry Freeze Driedno11.127+0.00
Processing: Dry Air Driedno9.320+0.00
Processing: Dry Cold Pressedno4.569+0.00
Processing: Dry Bakedno-2.321+0.00
Processing: Dry Extrudedyes-6.996-7.00
Processing: Dry Semi Moistno-6.833+0.00
Processing: Dry Mueslino-10.711+0.00
Processing: Wet Pateno2.935+0.00
Processing: Wet Chunksno2.292+0.00
Processing-type offset
-0.01
Subtotal
23.5
Final score
24/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v224/100current
v123/100
Nutritional: declared analysis vs reference ranges

Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
Ingredient list on the label (mandatory)10/10
Printed percentages on the label (14% of the recipe mass) (voluntary)2.8/20
Analytical constituents declared (mandatory) - not on file0/15
Additives declared (mandatory) - not on file0/10
Energy value declared (voluntary) - not on file0/5
Complete/complementary designation (mandatory)5/5
Feeding guidance given (mandatory) - not on file0/10
Manufacturer identity and address (mandatory)5/10
Country of manufacture stated (voluntary)10/10
Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

ClaimTypeSubstantiation
enriched with health-boosting vitamins (on page)FunctionalManufacturer assertion
made with real chicken (on page)ContentManufacturer assertion
Rich in Chicken (on page)High/low levelManufacturer assertion
Free from artificial colours and flavours (on page)Free-fromManufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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