Pero Beef & Sweet Potato
Dry Cold Pressed complete Clear label Full label
Is Pero Beef & Sweet Potato a good dog food?
We score it 78/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves a total score of 78 out of 100 based on several key factors. The overall quality of the ingredient list adds +7 to the score, while the carbohydrate content contributes -5.6 points. Additionally, the processing format provides +4.6, and printing percentages on the label adds +3.2 to the final total.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- Recipe78
- Nutritionallow97
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete cold-pressed dry food for dogs of all life stages, with beef, sweet potatoes and potatoes as the main ingredients.
Why you might choose it
- Scores 78, in the top quarter of dry foods we track.
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 26%
- Fat
- 10.20%
- Fibre
- 2.70%
- Moisture
- 10%
- Omega-3 fatty acids
- 0.21%
- Omega-6 fatty acids
- 1.22%
- Calcium
- 1.10%
- Phosphorus
- 0.70%
Additives & feeding info
Nutritional additives
Vitamin A 15000iu/kg; Vitamin D3 1750iu/kg; Vitamin E 1mg/kg (tocopherol extracts from vegetable oils - natural vitamin E based antioxidant); Vitamin B6 7.5mg/kg; Vitamin C 51mg/kg
Technological additives
Tocopherol extracts from vegetable oils - natural vitamin E based antioxidant
Storage
Store in cool, dry conditions away from direct sunlight. Once opened, store in an airtight container.
Feeding guide
Feeding amounts vary by body weight and activity level: e.g. 5kg dog: 100g (resting), 130g (adult hard working), 200g (puppies from 4 weeks); 12kg: 240g/330g/520g; 70kg: 710g/970g/1720g. Full table provided on page.
Reviews
Trustpilot: 4.9/5 · 292 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists salmon protein
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (20)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Beef | Beef | meat | medium | - | 0.07 |
| 2 | 37%Sweet Potato | Sweet Potatoes | carb | good | 37 | 37.0 |
| 3 | 27%Potato | Potatoes | carb | medium | 27 | 27.0 |
| 4 | 20%Salmon Protein | Salmon Protein | meat | good | 20 | 20.0 |
| 5 | 5%Beef Tallow | Tallow | oil | medium | 5 | 5.0 |
| 6 | 5%Liver Gravy | Liver | meat | good | 5 | 5.0 |
| 7 | Whole Egg | Egg | meat | good | - | 0.06 |
| 8 | 5%Beet Pulp | Beet Pulp | fibre | medium | 5 | 5.0 |
| 9 | Cane Molasses | Cane Molasses | carb | poor | - | 0.06 |
| 10 | Brewers Yeast | Brewer's Yeast | supplement | good | - | 0.06 |
| 11 | Vitamins and Minerals | Vitamins and minerals | supplement | medium | - | 0.05 |
| 12 | InulinAlfalfa | unmatched | - | - | - | 0.05 |
| 13 | Salmon Oil | Salmon Oil | oil | good | - | 0.05 |
| 14 | Sunflower Oil | Sunflower oil | oil | good | - | 0.04 |
| 15 | Herbal Blend | Herbs | veg | medium | - | 0.04 |
| 16 | 0.25% (Chicory Root, Parsley, Thyme, Nettle Leaf, Rosemary, Camomile Leaf, Sage, Yucca Extract, Rosehip, Dandelion Leaf, Turmeric, Aniseed)Joint Care Blend | Chicory root | veg | good | 0.25 | 0.3 |
| 17 | Glucosamine | Glucosamine | supplement | good | - | 0.04 |
| 18 | 0.1%Collagen | Collagen | supplement | good | 0.1 | 0.1 |
| 19 | 0.08%Green Lipped Mussel | Green-Lipped Mussel | supplement | good | 0.08 | 0.08 |
| 20 | 0.05%Chondroitin Sulphate | Chondroitin | supplement | good | 0.05 | 0.05 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v2 (methodology)
- Product page
- pero-online.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +7.01 |
| Meat share of dry matter | 18.8% | 0.116 | +2.19 |
| Carb share of dry matter | 50.1% | -0.113 | -5.64 |
| Oil share of dry matter | 15.7% | -0.088 | -1.39 |
| Supplement share of dry matter | 1.1% | -0.009 | -0.01 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Undeclared quantities | 0.5% | -0.131 | -0.07 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Meat share × printed percentages | 18.8 | -0.073 | -1.38 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Cold Pressed | yes | 4.569 | +4.57 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +7.01 |
| Meat share of dry matter | 18.8% | 0.116 | +2.19 |
| Carb share of dry matter | 50.1% | -0.113 | -5.64 |
| Oil share of dry matter | 15.7% | -0.088 | -1.39 |
| Vegetable share of dry matter | 0.1% | -0.002 | -0.00 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 1.1% | -0.009 | -0.01 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.1% | -0.022 | -0.00 |
| Recipe graded poor | 0.1% | -0.045 | -0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 0.1% | 0.056 | +0.00 |
| Undeclared quantities | 0.5% | -0.131 | -0.07 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 18.8 | -0.073 | -1.38 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | yes | 4.569 | +4.57 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.02
- Additives declared on label
- +2 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 78.0
- Final score
- 78/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 78/100 | current |
| v1 | 76/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.9 (band 18 to 40%) | 99.7 |
| Fat | 10.2 | 11.3 (band 5.5 to 20%) | 94.1 |
| Fibre | 2.7 | 3 (band 0.5 to 5%) | 100 |
| Calcium | 1.1 | 1.2 (band 0.5 to 2.5%) | 91.7 |
| Phosphorus | 0.7 | 0.8 (band 0.4 to 1.6%) | 88.9 |
| Calcium:phosphorus ratio | 1.6 | 1.6 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (99.5% of the recipe mass) (voluntary) | 19.9/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Suitable for Dogs of all Ages (on page) | Functional | Manufacturer assertion |
| Cold Pressed to Retain All Nutrients (on page) | Functional | Manufacturer assertion |
| Gentle Digestion (on page) | Functional | Manufacturer assertion |
| Hypoallergenic (on page) | Functional | Manufacturer assertion |
| Cold pressing retains more nutrition than traditional high-heat extrusion (on page) | Functional | Manufacturer assertion |
| supports skin, coat and overall health (on page) | Functional | Manufacturer assertion |
| supports healthy digestion (on page) | Functional | Manufacturer assertion |
| help support mobility and healthy joints (on page) | Functional | Manufacturer assertion |
| Grain & Gluten Free (on page) | Free-from | Manufacturer assertion |
| Enhanced with Collagen and our joint care blend, including Glucosamine and Green Lipped Mussel (on page) | Content | Manufacturer assertion |
| Contains 37% Beef (on page) | Content | Manufacturer assertion |
| Completely Grain-Free and hypo-allergenic, ensuring it is suitable for all dogs (on page) | Content | Manufacturer assertion |
| No artificial colours, flavours, or preservatives (on page) | Free-from | Manufacturer assertion |
| Free of Acrylamide (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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