Optimum Pet Health Sensitive Adult Dry Dog Food
Dry Extruded · completeHigh meatClear label
Our verdict
Is Optimum Pet Health Sensitive Adult Dry Dog Food a good dog food?
We score it 78/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with salmon, potatoes and sweet potatoes as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 25% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 25% |
| Fat | 15% |
| Fibre | 3% |
| Ash | 7% |
| Moisture | 9% |
| Carbohydrates | 41% |
| Omega-3 fatty acids | 1.90% |
| Omega-6 fatty acids | 2.60% |
| Calcium | 1.20% |
| Phosphorus | 0.90% |
Additives & feeding info
Feeding and storage
Storage
Keep the product in a dry and cool place and ensure the food bag is properly closed after each feeding.
Feeding guide
Suitable for adult dogs aged 1 year & above.
Additives declared on the label
Nutritional additives
Vitamin A (14,000 IU); Vitamin E (450 mg); Vitamin C (100 mg); Taurine (1,500 mg); Copper (copper(II)sulphate pentahydrate) (5.0 mg); Iron (Iron(II) sulphate monohydrate) (100 mg); Zinc (zinc sulphate monohydrate) (60 mg); Manganese (manganous sulphate monohydrate) (8 mg); Iodine (calcium iodate, anhydrous) (1.5 mg)
Ingredients (24)0% of the recipe is estimated
Estimated composition
- meat 93.0%
- oil 5.0%
- supplement 1.1%
- veg 0.8%
- carb 0.1%
- fibre 0.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Salmon (45%) | Salmon | meat · good | 45 | 45.0 |
| 2 | fresh salmon (25%) | Salmon | meat · good | 25 | 25.0 |
| 3 | dried salmon (20%) | Salmon | meat · good | 20 | 20.0 |
| 4 | dried potato flakes | Potatoes | carb · medium | - | 0.04 |
| 5 | dried sweet potatoes | Sweet Potatoes | carb · good | - | 0.04 |
| 6 | green peas | Peas | veg · good | - | 0.04 |
| 7 | canola oil (5%) | Rapeseed oil | oil · good | 5 | 5.0 |
| 8 | salmon gravy (3%) | Salmon | meat · good | 3 | 3.0 |
| 9 | dried beet pulp | Beet Pulp | fibre · medium | - | 0.03 |
| 10 | linseed | Linseed | veg · good | - | 0.03 |
| 11 | minerals | Vitamins and minerals | supplement · medium | - | 0.03 |
| 12 | dried brewer’s yeast | Brewer's Yeast | supplement · good | - | 0.03 |
| 13 | dried chicory (0.5%) | Chicory | veg · good | 0.5 | 0.5 |
| 14 | yeast cell wall (0.5%) | Yeast | supplement · good | 0.5 | 0.5 |
| 15 | GOS (0.5%) | Galactooligosaccharides | supplement · medium | 0.5 | 0.5 |
| 16 | galacto oligosaccharides | Galactooligosaccharides | supplement · medium | - | 0.03 |
| 17 | dried Curcuma longa (0.1%) | Turmeric | veg · good | 0.1 | 0.1 |
| 18 | Yucca schidigera | Yucca Schidigera | supplement · good | - | 0.03 |
| 19 | dried Melissa officinalis (0.01%) | Dried Melissa Officinalis | veg · medium | 0.01 | 0.01 |
| 20 | dried Thymus vulgaris | Dried Thymus Vulgaris | veg · medium | - | 0.02 |
| 21 | dried fenugreek | Fenugreek | veg · good | - | 0.02 |
| 22 | olive powder | Olive Powder | veg · medium | - | 0.02 |
| 23 | dried rosehip (0.01%) | Rose Hip | veg · good | 0.01 | 0.01 |
| 24 | tyndaillized Lactobacillus helveticus | Inactivated Lactobacillus helveticus | supplement · good | - | 0.02 |
- 1. Salmon (45%)45% declared45.0% estimated
- 2. fresh salmon (25%)25% declared25.0% estimated
- 3. dried salmon (20%)20% declared20.0% estimated
- 4. dried potato flakes0.04% estimated
- 5. dried sweet potatoes0.04% estimated
- 6. green peas0.04% estimated
- 7. canola oil (5%)5% declared5.0% estimated
- 8. salmon gravy (3%)3% declared3.0% estimated
- 9. dried beet pulp0.03% estimated
- 10. linseed0.03% estimated
- 11. minerals0.03% estimated
- 12. dried brewer’s yeast0.03% estimated
- 13. dried chicory (0.5%)0.5% declared0.5% estimated
- 14. yeast cell wall (0.5%)0.5% declared0.5% estimated
- 15. GOS (0.5%)0.5% declared0.5% estimated
- 16. galacto oligosaccharides0.03% estimated
- 17. dried Curcuma longa (0.1%)0.1% declared0.1% estimated
- 18. Yucca schidigera0.03% estimated
- 19. dried Melissa officinalis (0.01%)0.01% declared0.01% estimated
- 20. dried Thymus vulgaris0.02% estimated
- 21. dried fenugreek0.02% estimated
- 22. olive powder0.02% estimated
- 23. dried rosehip (0.01%)0.01% declared0.01% estimated
- 24. tyndaillized Lactobacillus helveticus0.02% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Optimum Pet Health
- Website
- https://www.jollyes.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- www.jollyes.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 78 out of 100. The overall quality of the ingredient list contributed +9.1 points and the meat content added a further +8.2 points. The processing format deducted -6.7 points from the total. Being labelled nutritionally complete added +2.3 points, bringing the four factors together to produce the final score.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +9.13 |
| Meat share of dry matter | 85.0% | 0.096 | +8.16 |
| Carb share of dry matter | 0.1% | -0.115 | -0.02 |
| Oil share of dry matter | 11.0% | -0.092 | -1.01 |
| Vegetable share of dry matter | 1.5% | -0.005 | -0.01 |
| Supplement share of dry matter | 2.3% | -0.012 | -0.03 |
| Undeclared quantities | 0.4% | -0.106 | -0.04 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +9.13 |
| Meat share of dry matter | 85.0% | 0.096 | +8.16 |
| Carb share of dry matter | 0.1% | -0.115 | -0.02 |
| Oil share of dry matter | 11.0% | -0.092 | -1.01 |
| Vegetable share of dry matter | 1.5% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 2.3% | -0.012 | -0.03 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.4% | -0.106 | -0.04 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 77.5
- Final score
- 78/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.5 (band 18 to 40%) | 95.8 |
| Fat | 15 | 16.5 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.6 |
| Phosphorus | 0.9 | 1 (band 0.4 to 1.6%) | 99.5 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 90 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- Vitamin A (14,000 IU)
- Vitamin E (450 mg)
- Vitamin C (100 mg)
- Taurine (1,500 mg)
- Copper (copper(II)sulphate pentahydrate) (5.0 mg)
- Iron (Iron(II) sulphate monohydrate) (100 mg)
- Zinc (zinc sulphate monohydrate) (60 mg)
- Manganese (manganous sulphate monohydrate) (8 mg)
- Iodine (calcium iodate, anhydrous) (1.5 mg)
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (99.6% of the recipe mass) (voluntary) | 19.9/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Certified nutritionally complete" — supported by the declared complete and balanced data.
4 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Suitable for all breeds of dogs (on page) | Functional | not checkable | Manufacturer assertion |
| Certified nutritionally complete (on page) | Content | consistent | Manufacturer assertion |
| Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives (on page) | Free-from | not checkable | Manufacturer assertion |
| High meat content: Contains at least 30% meat ingredients (on an as fed basis) (on page) | High/low level | not checkable | Manufacturer assertion |
| Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Sensitive Adult Dry Dog Food
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