Optimum Pet Health Small-Medium Breed Puppy Dry Dog Food
Dry Extruded · completeHigh meatClear label
Our verdict
Is Optimum Pet Health Small-Medium Breed Puppy Dry Dog Food a good dog food?
We score it 64/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for puppies, with chicken, dried chicken protein and potatoes as the main ingredients.
41% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Labelling or feeding guide is aimed at medium dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists krill
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 22.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 32% · Fat 20%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 32% |
| Fat | 20% |
| Fibre | 3% |
| Ash | 7.50% |
| Moisture | 9% |
| Omega-3 fatty acids | 1.20% |
| Omega-6 fatty acids | 3.70% |
| Calcium | 1.30% |
| Phosphorus | 0.90% |
Additives & feeding info
Feeding and storage
Storage
Keep the product in a dry and cool place and ensure the food bag is properly closed after each feeding.
Feeding guide
Suitable for small-medium breed puppies under 1 years old.
Additives declared on the label
Nutritional additives
Vitamin A (20,000 IU); Vitamin D3 (2,000 IU); Vitamin E (450 mg); Vitamin C (100 mg); Taurine (1000 mg); Iron (iron(II)sulphate (monohydrate) – iron(II)chelate of amino acids) (15+30 mg); Copper (copper(II)sulphate (pentahydrate) – copper(II)chelate of amino acids) (10+3 mg); Zinc (zinc sulphate (monohydrate) – zinc chelate of amino acids) (20+30 mg); Manganese (manganous sulphate – manganese(II)chelate of amino acids) (30+10 mg); Iodine (calcium iodate) (1.5 mg); Selenium (selenised yeast Saccharomyces cerevisiae) (0.1 mg)
Ingredients (29)41% of the recipe is estimated
Estimated composition
- meat 45.0%
- veg 18.0%
- oil 12.0%
- supplement 11.1%
- carb 9.5%
- fibre 4.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken (of which fresh chicken meat 25% | Chicken | meat · medium | 25 | 25.0 |
| 2 | dried chicken 16% (50%) | Dried chicken protein | meat · good | 16 | 16.0 |
| 3 | dried potato flakes | Potatoes | carb · medium | - | 4.9 |
| 4 | dried sweet potatoes | Sweet Potatoes | carb · good | - | 4.6 |
| 5 | green beans | Green Beans | veg · good | - | 4.4 |
| 6 | chicken fat (10%) | Chicken Oil and Fat | oil · good | 10 | 10.0 |
| 7 | chicken gravy (3%) | Chicken | meat · medium | 3 | 3.0 |
| 8 | dried beet pulp | Beet Pulp | fibre · medium | - | 4.2 |
| 9 | linseed | Linseed | veg · good | - | 4.0 |
| 10 | fish oil (2%) | Fish Oil | oil · good | 2 | 2.0 |
| 11 | dried Antarctic Krill (1%) | Krill | meat · good | 1 | 1.0 |
| 12 | minerals (of which sodium hexametaphosphate) (0.3%) | Vitamins and minerals | supplement · medium | 0.3 | 0.3 |
| 13 | 0.17% carob flower | Carob | fibre · medium | 0.17 | 0.2 |
| 14 | 0.17% dried brewer's yeast | Brewer's Yeast | supplement · good | 0.17 | 0.2 |
| 15 | 0.17% dried chicory | Chicory | veg · good | 0.17 | 0.2 |
| 16 | yeast cell wall (a natural source of MOS and beta glucans) (0.5%) | Yeast | supplement · good | 0.5 | 0.5 |
| 17 | GOS | Galactooligosaccharides | supplement · medium | - | 3.8 |
| 18 | dried Curcuma longa (0.1%) | Turmeric | veg · good | 0.1 | 0.1 |
| 19 | ascophyllum nodosum (0.1%) | Ascophyllum Nodosum | supplement · good | 0.1 | 0.1 |
| 20 | glucosamine hydrochloride (0.05%) | Glucosamine | supplement · good | 0.05 | 0.05 |
| 21 | chondroitin sulphate (0.05%) | Chondroitin | supplement · good | 0.05 | 0.05 |
| 22 | MSM (methylsulfonylmethane) (0.03%) | MSM | supplement · good | 0.03 | 0.03 |
| 23 | Yucca schidigera | Yucca Schidigera | supplement · good | - | 3.5 |
| 24 | dried Melissa officinalis (0.01%) | Dried Melissa Officinalis | veg · medium | 0.01 | 0.01 |
| 25 | dried Thymus vulgaris | Dried Thymus Vulgaris | veg · medium | - | 3.3 |
| 26 | dried fenugreek | Fenugreek | veg · good | - | 3.1 |
| 27 | olive powder | Olive Powder | veg · medium | - | 2.9 |
| 28 | dried rosehip (0.01%) | Rose Hip | veg · good | 0.01 | 0.01 |
| 29 | tyndallized Lactobacillus helveticus | Tyndallized Lactobacillus Helveticus | supplement · good | - | 2.7 |
- 1. Chicken (of which fresh chicken meat 25%25% declared25.0% estimated
- 2. dried chicken 16% (50%)16% declared16.0% estimated
- 3. dried potato flakes4.9% estimated
- 4. dried sweet potatoes4.6% estimated
- 5. green beans4.4% estimated
- 6. chicken fat (10%)10% declared10.0% estimated
- 7. chicken gravy (3%)3% declared3.0% estimated
- 8. dried beet pulp4.2% estimated
- 9. linseed4.0% estimated
- 10. fish oil (2%)2% declared2.0% estimated
- 11. dried Antarctic Krill (1%)1% declared1.0% estimated
- 12. minerals (of which sodium hexametaphosphate) (0.3%)0.3% declared0.3% estimated
- 13. 0.17% carob flower0.17% declared0.2% estimated
- 14. 0.17% dried brewer's yeast0.17% declared0.2% estimated
- 15. 0.17% dried chicory0.17% declared0.2% estimated
- 16. yeast cell wall (a natural source of MOS and beta glucans) (0.5%)0.5% declared0.5% estimated
- 17. GOS3.8% estimated
- 18. dried Curcuma longa (0.1%)0.1% declared0.1% estimated
- 19. ascophyllum nodosum (0.1%)0.1% declared0.1% estimated
- 20. glucosamine hydrochloride (0.05%)0.05% declared0.05% estimated
- 21. chondroitin sulphate (0.05%)0.05% declared0.05% estimated
- 22. MSM (methylsulfonylmethane) (0.03%)0.03% declared0.03% estimated
- 23. Yucca schidigera3.5% estimated
- 24. dried Melissa officinalis (0.01%)0.01% declared0.01% estimated
- 25. dried Thymus vulgaris3.3% estimated
- 26. dried fenugreek3.1% estimated
- 27. olive powder2.9% estimated
- 28. dried rosehip (0.01%)0.01% declared0.01% estimated
- 29. tyndallized Lactobacillus helveticus2.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Optimum Pet Health
- Website
- https://www.jollyes.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- www.jollyes.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 64 out of 100 based on several key factors. The overall quality of the ingredient list adds +6.8 points, and the meat content contributes +3.1 points to the total. However, the processing format reduces the score by -6.7 points, and ingredients without printed percentages deducts -4.4 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.79 |
| Meat share of dry matter | 32.5% | 0.096 | +3.12 |
| Carb share of dry matter | 12.2% | -0.115 | -1.40 |
| Oil share of dry matter | 16.9% | -0.092 | -1.55 |
| Vegetable share of dry matter | 18.3% | -0.005 | -0.09 |
| Supplement share of dry matter | 14.6% | -0.012 | -0.18 |
| Undeclared quantities | 41.3% | -0.106 | -4.36 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.79 |
| Meat share of dry matter | 32.5% | 0.096 | +3.12 |
| Carb share of dry matter | 12.2% | -0.115 | -1.40 |
| Oil share of dry matter | 16.9% | -0.092 | -1.55 |
| Vegetable share of dry matter | 18.3% | -0.005 | -0.09 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 14.6% | -0.012 | -0.18 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 41.3% | -0.106 | -4.36 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 63.7
- Final score
- 64/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 32 | 35.2 | 100 |
| Fat | 20 | 22 | 100 |
| Calcium | 1.3 | 1.4 | 100 |
| Phosphorus | 0.9 | 1 | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Declared fortification: 11 nutritional additives on the label
- Vitamin A (20,000 IU)
- Vitamin D3 (2,000 IU)
- Vitamin E (450 mg)
- Vitamin C (100 mg)
- Taurine (1000 mg)
- Iron (iron(II)sulphate (monohydrate) – iron(II)chelate of amino acids) (15+30 mg)
- Copper (copper(II)sulphate (pentahydrate) – copper(II)chelate of amino acids) (10+3 mg)
- Zinc (zinc sulphate (monohydrate) – zinc chelate of amino acids) (20+30 mg)
- Manganese (manganous sulphate – manganese(II)chelate of amino acids) (30+10 mg)
- Iodine (calcium iodate) (1.5 mg)
- Selenium (selenised yeast Saccharomyces cerevisiae) (0.1 mg)
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (58.7% of the recipe mass) (voluntary) | 11.7/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Brain development (on page) | Functional | not checkable | Manufacturer assertion |
| Hip & Joint (on page) | Functional | not checkable | Manufacturer assertion |
| Immune system (on page) | Functional | not checkable | Manufacturer assertion |
| veterinarian approved recipe (on page) | Functional | not checkable | Manufacturer assertion |
| Supports cognitive development (on page) | Functional | not checkable | Manufacturer assertion |
| Joint support (on page) | Functional | not checkable | Manufacturer assertion |
| Immunity system care (on page) | Functional | not checkable | Manufacturer assertion |
| Enhances cognitive development with vital nutrients. (on page) | Functional | not checkable | Manufacturer assertion |
| Promotes healthy joint growth naturally. (on page) | Functional | not checkable | Manufacturer assertion |
| Strengthens immune system effectively daily. (on page) | Functional | not checkable | Manufacturer assertion |
| Supports digestion with gentle ingredients. (on page) | Functional | not checkable | Manufacturer assertion |
| Contains OptiThrive (on page) | Content | not checkable | Manufacturer assertion |
| Provides balanced nutrition for puppies. (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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