Our verdict
Is OMNI Senior Dry Food a good dog food?
We score it 41/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for senior dogs, with potatoes, pea starch and potato protein as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - brown / whole grain
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26% · Fat 7.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 7.50% |
| Fibre | 3% |
Additives & feeding info
Feeding and storage
Feeding guide
Dog's Weight > Daily Feed: 5-10kg > 115-180g 10-20kg > 180-235g 20-30kg > 235g-309g 30-40kg > 309-374g 40-50kg > 374-435g 50-60kg > 435-491g 60-70kg > 491-545g 70-80kg > 545-596g 80kg+ > 596+
Additives declared on the label
Nutritional additives
Vitamin A 25000 iu; Vitamin D3 1800 iu; Vitamin E 245 iu; Taurine 2000 mg; L’Carnitine 1000 mg; Methionine 2500 mg; Zinc 70 mg; Zinc 50 mg; Manganese 25 mg; Iron 30 mg; Copper 10 mg; Iodine 1.56 mg; Selenium 0.2 mg
Ingredients (20)100% of the recipe is estimated
Estimated composition
- carb 42.0%
- veg 34.8%
- supplement 14.6%
- oil 8.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Potato | Potatoes | carb · medium | - | 6.6 |
| 2 | Pea Starch | Pea Starch | carb · poor | - | 6.4 |
| 3 | Potato Protein | Potato protein | carb · medium | - | 6.2 |
| 4 | Brown Rice | Rice - brown / whole grain | carb · medium | - | 6.1 |
| 5 | Hi-Pro Soya | Soya | carb · poor | - | 5.9 |
| 6 | Dried Yeasts | Yeast | supplement · good | - | 5.7 |
| 7 | Oats | Oats | carb · medium | - | 5.6 |
| 8 | Peas | Peas | veg · good | - | 5.4 |
| 9 | Pea Protein | Pea protein | carb · medium | - | 5.2 |
| 10 | Minerals | Vitamins and minerals | supplement · medium | - | 5.1 |
| 11 | Carrot | Carrots | veg · good | - | 4.9 |
| 12 | Hydrolysed Vegetables | Vegetables | veg · medium | - | 4.8 |
| 13 | Lentils | Lentils | veg · medium | - | 4.6 |
| 14 | Rapeseed Oil | Rapeseed oil | oil · good | - | 4.4 |
| 15 | Sunflower Oil | Sunflower oil | oil · good | - | 4.3 |
| 16 | Micro Algae | Microalgae | veg · good | - | 4.1 |
| 17 | Blueberries | Blueberries | veg · good | - | 3.9 |
| 18 | Prebiotic FOS | Prebiotics | supplement · good | - | 3.8 |
| 19 | Cranberries | Cranberries | veg · good | - | 3.6 |
| 20 | Pumpkin | Pumpkin | veg · good | - | 3.4 |
- 1. Potato6.6% estimated
- 2. Pea Starch6.4% estimated
- 3. Potato Protein6.2% estimated
- 4. Brown Rice6.1% estimated
- 5. Hi-Pro Soya5.9% estimated
- 6. Dried Yeasts5.7% estimated
- 7. Oats5.6% estimated
- 8. Peas5.4% estimated
- 9. Pea Protein5.2% estimated
- 10. Minerals5.1% estimated
- 11. Carrot4.9% estimated
- 12. Hydrolysed Vegetables4.8% estimated
- 13. Lentils4.6% estimated
- 14. Rapeseed Oil4.4% estimated
- 15. Sunflower Oil4.3% estimated
- 16. Micro Algae4.1% estimated
- 17. Blueberries3.9% estimated
- 18. Prebiotic FOS3.8% estimated
- 19. Cranberries3.6% estimated
- 20. Pumpkin3.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: OMNI
- Website
- https://omni.pet/
- [email protected]
- Phone
- +44 204 538 4509
- Address
- 85 Great Portland Street, 1st Floor, London, W1W 7LT United Kingdom
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- omni.pet
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 41 out of 100 based on several key factors. The overall quality of the ingredient list contributed +4 points to the total. However, the presence of ingredients without printed percentages reduced the score by -10.6. Furthermore, the processing format decreased the score by -6.7, and the carbohydrate content lowered the final result by -5.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.01 |
| Carb share of dry matter | 46.0% | -0.115 | -5.29 |
| Oil share of dry matter | 13.7% | -0.092 | -1.26 |
| Vegetable share of dry matter | 18.9% | -0.005 | -0.10 |
| Supplement share of dry matter | 21.4% | -0.012 | -0.26 |
| Recipe graded poor | 12.3% | -0.065 | -0.80 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 6.4% | 0.060 | +0.38 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.01 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 46.0% | -0.115 | -5.29 |
| Oil share of dry matter | 13.7% | -0.092 | -1.26 |
| Vegetable share of dry matter | 18.9% | -0.005 | -0.10 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 21.4% | -0.012 | -0.26 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 12.3% | -0.065 | -0.80 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 6.4% | 0.060 | +0.38 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 40.7
- Final score
- 41/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.7 (band 18 to 40%) | 99.3 |
| Fat | 7.5 | 8.3 (band 5.5 to 20%) | 81.5 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 13 nutritional additives on the label
- Vitamin A 25000 iu
- Vitamin D3 1800 iu
- Vitamin E 245 iu
- Taurine 2000 mg
- L’Carnitine 1000 mg
- Methionine 2500 mg
- Zinc 70 mg
- Zinc 50 mg
- Manganese 25 mg
- Iron 30 mg
- Copper 10 mg
- Iodine 1.56 mg
- Selenium 0.2 mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
67/100 · limited — 3 checkable claims: 2 consistent, 1 contradicted.
Contradicted by the label
- "High Protein" — the declared label says otherwise on high protein.
Consistent with the label
- "Low Fat" — supported by the declared low fat data.
- "Free from chicken, beef, and dairy - ideal for dogs with allergies or intolerances" — supported by the declared chicken data.
11 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| trusted nutrition for senior dogs (7+) to support energy, mobility, and overall health (on page) | Functional | not checkable | Manufacturer assertion |
| 7.5% fat for weight management (on page) | Functional | not checkable | Manufacturer assertion |
| 26% protein to maintain lean muscle (on page) | Functional | not checkable | Manufacturer assertion |
| Naturally rich in omega fatty acids to nourish skin, coat, and mobility (on page) | Functional | not checkable | Manufacturer assertion |
| A high-quality plant protein that provides essential amino acids for muscle maintenance and overall health (on page) | Functional | not checkable | Manufacturer assertion |
| Easily digestible and gentle on sensitive stomachs (on page) | Functional | not checkable | Manufacturer assertion |
| A fibre-rich superfood that supports healthy digestion and regular bowel movements (on page) | Functional | not checkable | Manufacturer assertion |
| Supports eye health and adds appealing colour and texture (on page) | Functional | not checkable | Manufacturer assertion |
| Provides sustained energy and supports digestive health naturally (on page) | Functional | not checkable | Manufacturer assertion |
| Allergy Friendly (on page) | Functional | not checkable | Manufacturer assertion |
| High Protein (on page) | High/low level | contradicted | Manufacturer assertion |
| Naturally low in calories while being nutrient-dense (on page) | High/low level | not checkable | Manufacturer assertion |
| Low Fat (on page) | High/low level | consistent | Manufacturer assertion |
| Free from chicken, beef, and dairy - ideal for dogs with allergies or intolerances (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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