ASA ruling upheldNutripaw: A paid-for Facebook ad for a dog dental care product misleadingly and irresponsibly implied that dogs undergoing veterinary treatment had a high chance of dying, made medicinal claims for an unauthorised product, and made misleading efficacy claims. ASA ruling, August 2026
Nutripaw Hip & Joint Treats Plus
Supplement · complementary
Our verdict
Is Nutripaw Hip & Joint Treats Plus a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
Complementary semi-moist dry supplement for dogs of all life stages, with vegetable by, pea starch and glycerine as the main ingredients.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists fish oil
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feeding
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Feeding guide
Under 11kg: 1 chew/day; 11-23kg: 2 chews/day; 23-35kg: 3 chews/day; 35-45kg: 4 chews/day; Over 45kg: 5 chews/day. Feed daily as a treat or mixed with food.
No additives recorded yet.
Ingredients (14)100% of the recipe is estimated
Estimated composition
- supplement 33.3%
- unknown 19.2%
- other 14.0%
- oil 12.4%
- additive 8.8%
- carb 7.0%
- meat 5.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Products from the processing of plants (Chickpea Flour) | Vegetable By-Products | other · poor | - | 12.2 |
| 2 | Starch (Potato) | Pea Starch | carb · poor | - | 11.5 |
| 3 | Glycerine | Glycerine | other · medium | - | 10.9 |
| 4 | Fish Oil (Salmon) (8%) | Fish Oil | oil · good | 8 | 8.0 |
| 5 | Yeasts | Yeast | supplement · good | - | 10.2 |
| 6 | inactivated (Saccharomyces cerevisiae) | Inactivated Lactobacillus helveticus | supplement · good | - | 9.5 |
| 7 | Fish Oil (Various Fish) (4%) | Fish Oil | oil · good | 4 | 4.0 |
| 8 | Collagen (Fish) (2%) | Collagen | supplement · good | 2 | 2.0 |
| 9 | Crude Lecithins (Sunflower Lecithin) | Lecithin | supplement · good | - | 8.8 |
| 10 | Processed Animal Protein | Dried Animal Protein | meat · medium | - | 8.1 |
| 11 | Magnesium (Magnesium chelate) (0.4%) | Magnesium Oxide | supplement · good | 0.4 | 0.4 |
| 12 | Hyaluronic Acid (0.08%) | Hyaluronic acid | supplement · good | 0.08 | 0.08 |
| 13 | Disodium Dihydrogen Diphosphate | Disodium Dihydrogen Diphosphate | additive · medium | - | 7.5 |
| 14 | Sodium Chloride | Salt | additive · poor | - | 6.8 |
- 1. Products from the processing of plants (Chickpea Flour)12.2% estimated
- 2. Starch (Potato)11.5% estimated
- 3. Glycerine10.9% estimated
- 4. Fish Oil (Salmon) (8%)8% declared8.0% estimated
- 5. Yeasts10.2% estimated
- 6. inactivated (Saccharomyces cerevisiae)9.5% estimated
- 7. Fish Oil (Various Fish) (4%)4% declared4.0% estimated
- 8. Collagen (Fish) (2%)2% declared2.0% estimated
- 9. Crude Lecithins (Sunflower Lecithin)8.8% estimated
- 10. Processed Animal Protein8.1% estimated
- 11. Magnesium (Magnesium chelate) (0.4%)0.4% declared0.4% estimated
- 12. Hyaluronic Acid (0.08%)0.08% declared0.08% estimated
- 13. Disodium Dihydrogen Diphosphate7.5% estimated
- 14. Sodium Chloride6.8% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-06
Brand and contact: Nutripaw
- Website
- https://nutri-paw.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-06
- Product page
- nutri-paw.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
3,500 reviews on this product · 4.9/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.66 |
| Carb share of dry matter | 2.4% | -0.115 | -0.27 |
| Oil share of dry matter | 16.6% | -0.092 | -1.53 |
| Additive share of dry matter | 10.7% | 0.163 | +1.75 |
| Supplement share of dry matter | 41.3% | -0.012 | -0.50 |
| Other share of dry matter | 9.5% | -0.375 | -3.55 |
| Unrecognised share of dry matter | 13.0% | -0.027 | -0.34 |
| Recipe graded poor | 18.6% | -0.065 | -1.21 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 7.2% | 0.060 | +0.43 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -10.67 | 0.222 | -2.37 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.66 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 2.4% | -0.115 | -0.27 |
| Oil share of dry matter | 16.6% | -0.092 | -1.53 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 10.7% | 0.163 | +1.75 |
| Supplement share of dry matter | 41.3% | -0.012 | -0.50 |
| Other share of dry matter | 9.5% | -0.375 | -3.55 |
| Unrecognised share of dry matter | 13.0% | -0.027 | -0.34 |
| Recipe graded poor | 18.6% | -0.065 | -1.21 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 7.2% | 0.060 | +0.43 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -10.67 | 0.222 | -2.37 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.05
- Subtotal
- 38.2
- Final score
- 38/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 120 tasty, vet-approved joint chews (on page) | Content | not checkable | Manufacturer assertion |
| powered by kynosil® (on page) | Content | not checkable | Manufacturer assertion |
| clinically studied in humans and animals (on page) | Functional | not checkable | Manufacturer assertion |
| designed to support bone remineralisation, collagen formation, and long-term mobility from the inside out (on page) | Functional | not checkable | Manufacturer assertion |
| it supports bone strength and collagen from the inside out (on page) | Functional | not checkable | Manufacturer assertion |
| Kynosil® Triple-A Certified Bioactive Silicium (on page) | Content | not checkable | Manufacturer assertion |
| Collagen Supports cartilage structure; Kynosil® helps stimulate natural production. (on page) | Functional | not checkable | Manufacturer assertion |
| EPA & DHA Omega-3s that help maintain joint comfort and mobility. (on page) | Functional | not checkable | Manufacturer assertion |
| L-Lysine An amino acid that supports collagen cross-linking and tissue repair. (on page) | Functional | not checkable | Manufacturer assertion |
| Fish Oil Delivers essential fatty acids to ease joint stress. (on page) | Functional | not checkable | Manufacturer assertion |
| Green Tea Extract (Decaf) Offers properties that help maintain overall joint health. (on page) | Functional | not checkable | Manufacturer assertion |
| Trace Minerals Help activate enzymes needed for joint and connective tissue function; complements Kynosil®’s bone support role. (on page) | Functional | not checkable | Manufacturer assertion |
| Bone Remineralisation Promotes Joint Structure & Mobility (on page) | Functional | not checkable | Manufacturer assertion |
| Aids Collagen Synthesis (on page) | Functional | not checkable | Manufacturer assertion |
| Helps Maintain Joint Comfort (on page) | Functional | not checkable | Manufacturer assertion |
| a next-generation approach to joint health with bioactive silicium, collagen support and targeted mobility ingredients working together in one formula (on page) | Content | not checkable | Manufacturer assertion |
| KynoSil® begins supporting connective tissue, cartilage and mobility. (on page) | Functional | not checkable | Manufacturer assertion |
| Many dogs start showing early signs of improved comfort and movement. (on page) | Functional | not checkable | Manufacturer assertion |
| Joint support continues to build as collagen structure and flexibility are supported. (on page) | Functional | not checkable | Manufacturer assertion |
| Dogs may appear more active and comfortable day-to-day. (on page) | Functional | not checkable | Manufacturer assertion |
| Daily support helps maintain healthy joints, mobility and cartilage strength while supporting long-term movement and comfort. (on page) | Functional | not checkable | Manufacturer assertion |
| The chews are soft, easy to break apart and designed to be enjoyed like a tasty daily treat, making them suitable for most dogs, including seniors and smaller breeds. (on page) | Content | not checkable | Manufacturer assertion |
| delivering a highly bioavailable form of silicium, an essential element required for healthy connective tissue and bone matrix formation (on page) | Functional | not checkable | Manufacturer assertion |
| As a key building block of cartilage, tendons, ligaments, and bones, silicium plays a fundamental role in maintaining strength, flexibility, and mobility. (on page) | Functional | not checkable | Manufacturer assertion |
| Silicium levels naturally decline with age and cannot be effectively replaced through diet alone. (on page) | Functional | not checkable | Manufacturer assertion |
| Vet-approved and backed by studies in both humans and animals (on page) | Functional | not checkable | Manufacturer assertion |
| KynoSil® provides a unique approach to supporting lifelong joint health. (on page) | Functional | not checkable | Manufacturer assertion |
| They can be used as part of a daily joint-support routine for active, adult and senior dogs to help maintain mobility and everyday movement. (on page) | Functional | not checkable | Manufacturer assertion |
| built around KynoSil®, helping support joints, connective tissue, and mobility from the ground up (on page) | Functional | not checkable | Manufacturer assertion |
| Unique Joint Formula Powered by KynoSil (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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