ASA ruling upheldNutripaw: A paid-for Facebook ad for a dog dental care product misleadingly and irresponsibly implied that dogs undergoing veterinary treatment had a high chance of dying, made medicinal claims for an unauthorised product, and made misleading efficacy claims. ASA ruling, August 2026

Nutripaw Defence & Wellness Kit

Supplement · complementary

Defence & Wellness Kit
This is sold as a supplement, not as an everyday meal. The 1–100 rating applies to complete meals, so it isn't scored. Ingredient breakdown below.

Our verdict

Is Nutripaw Defence & Wellness Kit a good dog food?

This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.

Complementary semi-moist dry supplement for dogs of all life stages, with glucosamine, msm and salmon oil as the main ingredients.

How we score

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Single named animal protein: fish.
  • Doesn't list grain ingredients.

Why you might not

  • A supplement, not a complete diet: feed as an extra, not the whole diet.
  • Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
  • No analytical breakdown is published.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Single named protein: fish
  • Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

What the label declares

Active ingredients and quantities as printed by the manufacturer. We record them as stated; we do not assess whether they are effective. Supplements are not scored.

ActiveDeclared amountBasis
Glucosamine400 mgper 2 chews
MSM200 mgper 2 chews
Probiotic1,000,000,000 CFUper 2 chews
Vitamin C40 mgper 2 chews

Nutrition and feeding

Typical analysis (as fed)

No analysis recorded yet.

Additives & feeding info

Feeding and storage

Feeding guide

All treats must be given at once, not separated throughout the day. Under 11 kg: 1 chew/day; 11-23 kg: 2 chews/day; 23-35 kg: 3 chews/day; 35-45 kg: 4 chews/day; Over 45 kg: 5 chews/day. For best results use for a minimum of 4-6 weeks daily. Each tub contains 120 treats.

Additives declared on the label

Nutritional additives

Glucosamine 400 mg per 2 chews; MSM 200 mg per 2 chews; Salmon Oil 150 mg per 2 chews; Algae 100 mg per 2 chews; Vitamin C 40 mg per 2 chews; CoQ10 100 mg per 2 chews; 3-Strain Probiotics Blend 3 BN CFUs per 2 chews; Epicor Pets 140 mg per 2 chews; Chicory Root Inulin 30 mg per 2 chews

Ingredients (42)100% of the recipe is estimated

Estimated composition

  • supplement 28.8%
  • carb 24.6%
  • veg 22.7%
  • additive 8.4%
  • other 7.1%
  • oil 5.7%
  • fibre 2.8%
#As declaredMatchedLabel readingDeclared %Est. %
1Multi-Action Ingredients Per 2 Chews: Glucosamine (400MG)Glucosaminesupplement · good-3.1
2MSM (200MG)MSMsupplement · good-3.1
3Salmon Oil (150MG)Salmon Oiloil · good-3.1
4Algae (100MG)Seaweedveg · good-3.0
5Vitamin C (40MG)Vitamin Csupplement · good-3.0
6CoQ10 (20MG)Coenzyme Q10supplement · good-3.0
7Probiotic BlendProbioticsupplement · good-2.9
8Vitamin BVitamin B complexsupplement · good-2.9
9Inactive Ingredients: Garbanzo FlourGram flourcarb · good-2.8
10GlycerineGlycerineother · medium-2.8
11Beet FibreBeet Fibrefibre · medium-2.8
12Starch (Potato)Pea Starchcarb · poor-2.7
13Flax Seed (Linseed)Linseedveg · good-2.7
14Sunflower LecithinLecithinsupplement · good-2.7
15Refined Vegetable Oil (Rapeseed)Vegetable oiloil · medium-2.6
16Caramelised SugarsSugarsadditive · poor-2.6
17CarrotCarrotsveg · good-2.5
18Sweet PotatoSweet Potatoescarb · good-2.5
19Pea ProteinPea proteincarb · medium-2.5
20Pea FlourPea flourcarb · medium-2.4
21Sodium ChlorideSaltadditive · poor-2.4
22Activated Charcoal Powder (Coconut)Charcoalother · medium-2.4
23PrePre-gelatinized Oatmealcarb · medium-2.3
24Pro & Postbiotic Ingredients Per 2 Chews: 3-Strain Probiotics BlendProbioticsupplement · good-2.3
25Epicor Pets (140MG)EpiCor Petssupplement · good-2.2
26Dried Pumpkin (200MG)Pumpkinveg · good-2.2
27Papaya (200MG)Papayaveg · good-2.2
28Flaxseed Powder (250MG)Linseedveg · good-2.1
29Chicory Root Inulin (30MG)Chicory rootveg · good-2.1
30Pineapple Powder (200MG)Pineappleveg · good-2.1
31Plum Powder (20MG)Plumveg · good-2.0
32Inactive Ingredients: Potato StarchPotato starchcarb · poor-2.0
33GlycerineGlycerineother · medium-1.9
34Garbanzo FlourGram flourcarb · good-1.9
35Pea FlourPea flourcarb · medium-1.9
36Brewer's YeastBrewer's Yeastsupplement · good-1.8
37Tapioca StarchTapioca Starchcarb · medium-1.8
38Magnesium StearateMagnesium stearateadditive · poor-1.8
39Sunflower LecithinLecithinsupplement · good-1.7
40OreganoOreganoveg · good-1.7
41Coconut FlourCoconut Flourcarb · medium-1.6
42Flavouring OilsArtificial flavouringsadditive · poor-1.6
  1. 1. Multi-Action Ingredients Per 2 Chews: Glucosamine (400MG)3.1% estimated
    Glucosamine · supplement · good
  2. 2. MSM (200MG)3.1% estimated
    MSM · supplement · good
  3. 3. Salmon Oil (150MG)3.1% estimated
    Salmon Oil · oil · good
  4. 4. Algae (100MG)3.0% estimated
    Seaweed · veg · good
  5. 5. Vitamin C (40MG)3.0% estimated
    Vitamin C · supplement · good
  6. 6. CoQ10 (20MG)3.0% estimated
    Coenzyme Q10 · supplement · good
  7. 7. Probiotic Blend2.9% estimated
    Probiotic · supplement · good
  8. 8. Vitamin B2.9% estimated
    Vitamin B complex · supplement · good
  9. 9. Inactive Ingredients: Garbanzo Flour2.8% estimated
    Gram flour · carb · good
  10. 10. Glycerine2.8% estimated
    Glycerine · other · medium
  11. 11. Beet Fibre2.8% estimated
    Beet Fibre · fibre · medium
  12. 12. Starch (Potato)2.7% estimated
    Pea Starch · carb · poor
  13. 13. Flax Seed (Linseed)2.7% estimated
    Linseed · veg · good
  14. 14. Sunflower Lecithin2.7% estimated
    Lecithin · supplement · good
  15. 15. Refined Vegetable Oil (Rapeseed)2.6% estimated
    Vegetable oil · oil · medium
  16. 16. Caramelised Sugars2.6% estimated
    Sugars · additive · poor
  17. 17. Carrot2.5% estimated
    Carrots · veg · good
  18. 18. Sweet Potato2.5% estimated
    Sweet Potatoes · carb · good
  19. 19. Pea Protein2.5% estimated
    Pea protein · carb · medium
  20. 20. Pea Flour2.4% estimated
    Pea flour · carb · medium
  21. 21. Sodium Chloride2.4% estimated
    Salt · additive · poor
  22. 22. Activated Charcoal Powder (Coconut)2.4% estimated
    Charcoal · other · medium
  23. 23. Pre2.3% estimated
    Pre-gelatinized Oatmeal · carb · medium
  24. 24. Pro & Postbiotic Ingredients Per 2 Chews: 3-Strain Probiotics Blend2.3% estimated
    Probiotic · supplement · good
  25. 25. Epicor Pets (140MG)2.2% estimated
    EpiCor Pets · supplement · good
  26. 26. Dried Pumpkin (200MG)2.2% estimated
    Pumpkin · veg · good
  27. 27. Papaya (200MG)2.2% estimated
    Papaya · veg · good
  28. 28. Flaxseed Powder (250MG)2.1% estimated
    Linseed · veg · good
  29. 29. Chicory Root Inulin (30MG)2.1% estimated
    Chicory root · veg · good
  30. 30. Pineapple Powder (200MG)2.1% estimated
    Pineapple · veg · good
  31. 31. Plum Powder (20MG)2.0% estimated
    Plum · veg · good
  32. 32. Inactive Ingredients: Potato Starch2.0% estimated
    Potato starch · carb · poor
  33. 33. Glycerine1.9% estimated
    Glycerine · other · medium
  34. 34. Garbanzo Flour1.9% estimated
    Gram flour · carb · good
  35. 35. Pea Flour1.9% estimated
    Pea flour · carb · medium
  36. 36. Brewer's Yeast1.8% estimated
    Brewer's Yeast · supplement · good
  37. 37. Tapioca Starch1.8% estimated
    Tapioca Starch · carb · medium
  38. 38. Magnesium Stearate1.8% estimated
    Magnesium stearate · additive · poor
  39. 39. Sunflower Lecithin1.7% estimated
    Lecithin · supplement · good
  40. 40. Oregano1.7% estimated
    Oregano · veg · good
  41. 41. Coconut Flour1.6% estimated
    Coconut Flour · carb · medium
  42. 42. Flavouring Oils1.6% estimated
    Artificial flavourings · additive · poor

Trust and sourceNo recalls recorded in our database · checked 2026-10-06

Brand and contact: Nutripaw
Nutripaw logo
Website
https://nutri-paw.com/

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-10-06
Product page
nutri-paw.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

External platform ratings are not scores for this individual recipe.

9,017 reviews on this product

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.84
Carb share of dry matter21.3%-0.115-2.45
Oil share of dry matter7.4%-0.092-0.68
Vegetable share of dry matter18.5%-0.005-0.10
Additive share of dry matter9.9%0.163+1.62
Supplement share of dry matter34.9%-0.012-0.43
Other share of dry matter4.7%-0.375-1.76
Recipe graded poor13.1%-0.065-0.85
Number of poor ingredients6-0.876-5.26
Largest single poor ingredient2.7%0.060+0.16
Undeclared quantities100.0%-0.106-10.56
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-10.320.222-2.29
Processing multiplier0.9733.786+32.77
Processing: Dry Semi Moistyes-6.174-6.17
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.84
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter21.3%-0.115-2.45
Oil share of dry matter7.4%-0.092-0.68
Vegetable share of dry matter18.5%-0.005-0.10
Additive share of dry matter9.9%0.163+1.62
Supplement share of dry matter34.9%-0.012-0.43
Other share of dry matter4.7%-0.375-1.76
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor13.1%-0.065-0.85
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients6-0.876-5.26
Largest single poor ingredient2.7%0.060+0.16
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-10.320.222-2.29
Processing multiplier0.9733.786+32.77
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistyes-6.174-6.17
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
-0.05
Additives declared on label
+1 transparency bonus
Subtotal
38.5
Final score
39/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v339/100current
v237/100
v143/100
v1.945/100
Nutritional: declared analysis vs reference ranges

Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)5/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

50/100 · limited — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

  • "Grain Free" — supported by the declared grain-free data.

9 further claims on file that we cannot check against the label.

Capped by an upheld ASA ruling from the last 3 years: view ruling

Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.

ClaimTypeCheckSubstantiation
Tasty Soft Chew Supps To Provide Nose-to-Tail Support For Your Dog (on page)Functionalnot checkableManufacturer assertion
vet-checked (on page)Functionalnot checkableManufacturer assertion
expertly formulated to soothe itchy, gunky ears, help beat the bum scoot & support gut health (on page)Functionalnot checkableManufacturer assertion
8-in-1 Chews support your dog's Skin, Coat, Heart, Brain, Immunity, Digestive System, Hip & Joints and Energy (on page)Functionalnot checkableManufacturer assertion
100% Natural (on page)Contentnot checkableManufacturer assertion
GMP Quality (on page)Functionalnot checkableManufacturer assertion
Grain Free (on page)Free-fromconsistentManufacturer assertion
GMO Free (on page)Free-fromnot checkableManufacturer assertion
no corn, no dairy, no preservatives, no wheat, No GMO and no preservatives (on page)Free-fromnot checkableManufacturer assertion
Supported by Vets (on page)Functionalnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

See all products from Nutripaw

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