Nulo Small Breed Wet Food
Wet Pate complete High meat Clear label
Is Nulo Small Breed Wet Food a good dog food?
We score it 76/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 76 out of 100 based on several key factors. The meat content contributed +6.6 points, while the overall quality of the ingredient list added +6.4 points. Conversely, ingredients without printed percentages deducted -4.3 points from the total. However, printing percentages on the label recovered +3.2 points for transparency.
33% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe76
- Nutritionallow100
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete wet paté food for dogs of all life stages, with chicken, cooking broth and shrimp as the main ingredients.
Why you might choose it
- Meat makes up an estimated 57% of the dry matter (70% as fed).
- Prints ingredient percentages on the label.
- Doesn't list grain ingredients.
Why you might not
- High in fat: 36% fat on a dry-matter basis.
Estimated composition
Typical analysis (as fed)
- Protein
- 10.50%
- Fat
- 8%
- Fibre
- 1%
- Ash
- 2%
- Moisture
- 78%
Additives & feeding info
Nutritional additives
kg) Vitamin a 18475 IU, Vitamin E 30 mg, 3b413 (Copper 4mg/kg), 3b201 (Iodine 0.7mg/kg), 3b506 (Manganese 3mg/kg), 3b607 (Zinc 34mg/kg), 3b108 (Iron 22mg/kg).; kg) Vitamin a 18475 IU, Vitamin E 30 mg, 3b413 (Copper 4mg/kg), 3b201 (Iodine 0.7mg/kg), 3b506 (Manganese 3mg/kg), 3b607 (Zinc 34mg/kg), 3b108 (Iron 22mg/kg).
Technological additives
gelling agent.; gelling agent.; gelling agent.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Labelling or feeding guide is aimed at small dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists shrimp
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 36.4% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (17)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken Meat (60%) | Chicken | meat | medium | 60 | 60.0 |
| 2 | Chicken Broth | Cooking broth | other | medium | - | 3.3 |
| 3 | Shrimp (4%) | Shrimp | meat | good | 4 | 4.0 |
| 4 | Chicken Liver (3%) | Chicken Liver | meat | good | 3 | 3.0 |
| 5 | Sweet Potato | Sweet Potatoes | carb | good | - | 3.1 |
| 6 | Carrots | Carrots | veg | good | - | 3.0 |
| 7 | Pumpkin | Pumpkin | veg | good | - | 2.9 |
| 8 | Salmon Oil | Salmon Oil | oil | good | - | 2.8 |
| 9 | Chicken Flavour | Chicken | meat | medium | - | 2.6 |
| 10 | Minerals | Vitamins and minerals | supplement | medium | - | 2.5 |
| 11 | Pea Starch (0.5%) | Pea Starch | carb | poor | 0.5 | 0.5 |
| 12 | Apples | Apples | veg | good | - | 2.4 |
| 13 | Spinach | Spinach | veg | good | - | 2.3 |
| 14 | Linseed | Linseed | veg | good | - | 2.1 |
| 15 | Inulin | Inulin | fibre | good | - | 2.0 |
| 16 | Seaweed Meal | Seaweed Meal | supplement | medium | - | 1.9 |
| 17 | Dried Parsley | Parsley | veg | good | - | 1.8 |
Brand
- Website
- https://nulo.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Scored with
- Model v2 (methodology)
- Product page
- nulo.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.6 | 9.915 | +6.43 |
| Meat share of dry matter | 56.5% | 0.116 | +6.56 |
| Carb share of dry matter | 3.5% | -0.113 | -0.40 |
| Oil share of dry matter | 7.9% | -0.088 | -0.70 |
| Vegetable share of dry matter | 14.7% | -0.002 | -0.03 |
| Supplement share of dry matter | 11.7% | -0.009 | -0.10 |
| Other share of dry matter | 0.5% | -0.371 | -0.17 |
| Recipe graded poor | 0.5% | -0.045 | -0.02 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 0.5% | 0.056 | +0.03 |
| Undeclared quantities | 32.5% | -0.131 | -4.25 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 56.5 | -0.073 | -4.15 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Wet Pate | yes | 2.935 | +2.94 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.6 | 9.915 | +6.43 |
| Meat share of dry matter | 56.5% | 0.116 | +6.56 |
| Carb share of dry matter | 3.5% | -0.113 | -0.40 |
| Oil share of dry matter | 7.9% | -0.088 | -0.70 |
| Vegetable share of dry matter | 14.7% | -0.002 | -0.03 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 11.7% | -0.009 | -0.10 |
| Other share of dry matter | 0.5% | -0.371 | -0.17 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.5% | -0.045 | -0.02 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 0.5% | 0.056 | +0.03 |
| Undeclared quantities | 32.5% | -0.131 | -4.25 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 56.5 | -0.073 | -4.15 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | yes | 2.935 | +2.94 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.16
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 76.2
- Final score
- 76/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 76/100 | current |
| v1 | 76/100 | |
| v1.9 | 77/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 10.5 | 42 (band 18 to 40%) | 100 |
| Fat | 8 | 32 (band 5.5 to 20%) | 100 |
| Fibre | 1 | 4 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 75% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (67.5% of the recipe mass) (voluntary) | 13.5/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| A single-source protein recipe cuts out a lot of potential allergens, allowing your pet to get back to basics when it comes to nutrition. (on page) | Functional | Manufacturer assertion |
| GanedenBC30® probiotic supports your pet's digestive and immune health. (on page) | Functional | Manufacturer assertion |
| To promote proper chewing. (on page) | Functional | Manufacturer assertion |
| Brilliant Skin & Coat (on page) | Functional | Manufacturer assertion |
| A balanced amount of Omega-3 and Omega-6 fatty acids nourish your pet's skin and help promote a beautiful shiny coat. (on page) | Functional | Manufacturer assertion |
| Healthy Weight (on page) | Functional | Manufacturer assertion |
| more amino acids for lean muscle, more energy for play, and better nutrient absorption than grain-heavy foods (on page) | Functional | Manufacturer assertion |
| gut-healthy probiotics for complete, powerful nutrition (on page) | Functional | Manufacturer assertion |
| Single Animal Protein (on page) | Content | Manufacturer assertion |
| Grain-Free (on page) | Free-from | Manufacturer assertion |
| Made with Non-GMO Canola Oil (on page) | Content | Manufacturer assertion |
| Low carbohydrate levels and low glycemic ingredients. (on page) | High/low level | Manufacturer assertion |
| Made without common ingredients like chicken, chicken fat, eggs, peas, pea protein, white potato, tapioca, corn, wheat, or soy. (on page) | Free-from | Manufacturer assertion |
| Lower in Carbs (on page) | High/low level | Manufacturer assertion |
| No artificial colors or preservatives. (on page) | Free-from | Manufacturer assertion |
| Smaller Kibble Size (on page) | Content | Manufacturer assertion |
| With L-Carnitine and Miscanthus Grass. (on page) | Content | Manufacturer assertion |
| 30% crude protein now in a Limited Ingredient Diet. (on page) | Content | Manufacturer assertion |
| delivers 57% turkey and turkey meal in every cup (on page) | Content | Manufacturer assertion |
| Without white potatoes or tapioca. (on page) | Free-from | Manufacturer assertion |
| Contains Non-GMO, expeller-pressed canola oil as an alternative to chicken fat to supply Omega-6 fatty acids. (on page) | Nutrient | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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