Our verdict
Is Nulo Small Breed Wet Food a good dog food?
We score it 74/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete wet paté food for dogs of all life stages, with chicken, cooking broth and shrimp as the main ingredients.
33% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Labelling or feeding guide is aimed at small dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists shrimp
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 36.4% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 10.50% · Fat 8%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 10.50% |
| Fat | 8% |
| Fibre | 1% |
| Ash | 2% |
| Moisture | 78% |
Additives & feeding info
Feeding and storage
Feeding guide
Dog Daily Feeding Guidelines (cups/day, 8 oz measuring cup) Up to 5 lbs: ¼ - ½ cup 6 – 10 lbs: ½ - ¾ cup 11 – 15 lbs: ¾ - 1 cup 16 – 20 lbs: 1 - 1¼ cups 21 – 25 lbs: 1¼ - 1½ cups 26 – 30 lbs: 1½ - 1¾ cups
Additives declared on the label
Nutritional additives
Vitamin a 18475 IU, Vitamin E 30 mg, 3b413 (Copper 4mg/kg), 3b201 (Iodine 0.7mg/kg), 3b506 (Manganese 3mg/kg), 3b607 (Zinc 34mg/kg), 3b108 (Iron 22mg/kg).
Technological additives
gelling agent.
Ingredients (17)33% of the recipe is estimated
Estimated composition
- meat 72.9%
- veg 14.4%
- supplement 4.4%
- carb 3.6%
- oil 2.8%
- fibre 2.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken Meat (60%) | Chicken | meat · medium | 60 | 60.0 |
| 2 | Chicken Broth | Chicken Broth | meat · medium | - | 3.3 |
| 3 | Shrimp (4%) | Shrimp | meat · good | 4 | 4.0 |
| 4 | Chicken Liver (3%) | Chicken Liver | meat · good | 3 | 3.0 |
| 5 | Sweet Potato | Sweet Potatoes | carb · good | - | 3.1 |
| 6 | Carrots | Carrots | veg · good | - | 3.0 |
| 7 | Pumpkin | Pumpkin | veg · good | - | 2.9 |
| 8 | Salmon Oil | Salmon Oil | oil · good | - | 2.8 |
| 9 | Chicken Flavour | Chicken | meat · medium | - | 2.6 |
| 10 | Minerals | Vitamins and minerals | supplement · medium | - | 2.5 |
| 11 | Pea Starch (0.5%) | Pea Starch | carb · poor | 0.5 | 0.5 |
| 12 | Apples | Apples | veg · good | - | 2.4 |
| 13 | Spinach | Spinach | veg · good | - | 2.3 |
| 14 | Linseed | Linseed | veg · good | - | 2.1 |
| 15 | Inulin | Inulin | fibre · good | - | 2.0 |
| 16 | Seaweed Meal | Seaweed Meal | supplement · medium | - | 1.9 |
| 17 | Dried Parsley | Parsley Leaf (Dried) | veg · good | - | 1.8 |
- 1. Chicken Meat (60%)60% declared60.0% estimated
- 2. Chicken Broth3.3% estimated
- 3. Shrimp (4%)4% declared4.0% estimated
- 4. Chicken Liver (3%)3% declared3.0% estimated
- 5. Sweet Potato3.1% estimated
- 6. Carrots3.0% estimated
- 7. Pumpkin2.9% estimated
- 8. Salmon Oil2.8% estimated
- 9. Chicken Flavour2.6% estimated
- 10. Minerals2.5% estimated
- 11. Pea Starch (0.5%)0.5% declared0.5% estimated
- 12. Apples2.4% estimated
- 13. Spinach2.3% estimated
- 14. Linseed2.1% estimated
- 15. Inulin2.0% estimated
- 16. Seaweed Meal1.9% estimated
- 17. Dried Parsley1.8% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-22
Brand and contact: Nulo
- Website
- https://nulo.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Scored with
- Model v3 (methodology)
- Product page
- nulo.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 74 out of 100. The overall quality of the ingredient list contributed +5.8 points, and the meat content contributed +5.2 points. Ingredients without printed percentages reduced the score by -3.4, while being labelled nutritionally complete added +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.84 |
| Meat share of dry matter | 54.2% | 0.096 | +5.21 |
| Carb share of dry matter | 3.5% | -0.115 | -0.41 |
| Oil share of dry matter | 7.9% | -0.092 | -0.72 |
| Vegetable share of dry matter | 14.6% | -0.005 | -0.08 |
| Supplement share of dry matter | 11.6% | -0.012 | -0.14 |
| Recipe graded poor | 0.5% | -0.065 | -0.03 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 0.5% | 0.060 | +0.03 |
| Undeclared quantities | 32.5% | -0.106 | -3.43 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.84 |
| Meat share of dry matter | 54.2% | 0.096 | +5.21 |
| Carb share of dry matter | 3.5% | -0.115 | -0.41 |
| Oil share of dry matter | 7.9% | -0.092 | -0.72 |
| Vegetable share of dry matter | 14.6% | -0.005 | -0.08 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 11.6% | -0.012 | -0.14 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.5% | -0.065 | -0.03 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 0.5% | 0.060 | +0.03 |
| Undeclared quantities | 32.5% | -0.106 | -3.43 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 74.3
- Final score
- 74/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 10.5 | 47.7 (band 18 to 40%) | 100 |
| Fat | 8 | 36.4 (band 5.5 to 20%) | 100 |
| Fibre | 1 | 4.5 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 78% from the food type.
Declared fortification: 1 nutritional additive on the label
- Vitamin a 18475 IU, Vitamin E 30 mg, 3b413 (Copper 4mg/kg), 3b201 (Iodine 0.7mg/kg), 3b506 (Manganese 3mg/kg), 3b607 (Zinc 34mg/kg), 3b108 (Iron 22mg/kg).
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (67.5% of the recipe mass) (voluntary) | 13.5/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
33/100 · limited — 3 checkable claims: 1 consistent, 2 contradicted.
Contradicted by the label
- "Single Animal Protein" — the declared label says otherwise on single protein.
- "Made without common ingredients like chicken, chicken fat, eggs, peas, pea protein, white potato, tapioca, corn, wheat, or soy." — the declared label says otherwise on chicken.
Consistent with the label
- "Grain-Free" — supported by the declared grain-free data.
18 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| A single-source protein recipe cuts out a lot of potential allergens, allowing your pet to get back to basics when it comes to nutrition. (on page) | Functional | not checkable | Manufacturer assertion |
| GanedenBC30® probiotic supports your pet's digestive and immune health. (on page) | Functional | not checkable | Manufacturer assertion |
| To promote proper chewing. (on page) | Functional | not checkable | Manufacturer assertion |
| Brilliant Skin & Coat (on page) | Functional | not checkable | Manufacturer assertion |
| A balanced amount of Omega-3 and Omega-6 fatty acids nourish your pet's skin and help promote a beautiful shiny coat. (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy Weight (on page) | Functional | not checkable | Manufacturer assertion |
| more amino acids for lean muscle, more energy for play, and better nutrient absorption than grain-heavy foods (on page) | Functional | not checkable | Manufacturer assertion |
| gut-healthy probiotics for complete, powerful nutrition (on page) | Functional | not checkable | Manufacturer assertion |
| Single Animal Protein (on page) | Content | contradicted | Manufacturer assertion |
| Grain-Free (on page) | Free-from | consistent | Manufacturer assertion |
| Made with Non-GMO Canola Oil (on page) | Content | not checkable | Manufacturer assertion |
| Low carbohydrate levels and low glycemic ingredients. (on page) | High/low level | not checkable | Manufacturer assertion |
| Made without common ingredients like chicken, chicken fat, eggs, peas, pea protein, white potato, tapioca, corn, wheat, or soy. (on page) | Free-from | contradicted | Manufacturer assertion |
| Lower in Carbs (on page) | High/low level | not checkable | Manufacturer assertion |
| No artificial colors or preservatives. (on page) | Free-from | not checkable | Manufacturer assertion |
| Smaller Kibble Size (on page) | Content | not checkable | Manufacturer assertion |
| With L-Carnitine and Miscanthus Grass. (on page) | Content | not checkable | Manufacturer assertion |
| 30% crude protein now in a Limited Ingredient Diet. (on page) | Content | not checkable | Manufacturer assertion |
| delivers 57% turkey and turkey meal in every cup (on page) | Content | not checkable | Manufacturer assertion |
| Without white potatoes or tapioca. (on page) | Free-from | not checkable | Manufacturer assertion |
| Contains Non-GMO, expeller-pressed canola oil as an alternative to chicken fat to supply Omega-6 fatty acids. (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Small Breed Wet Food
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.