Nulo Jerky Treats Duck Recipe with Plums

Treat · complementary

Jerky Treats Duck Recipe with Plums
This is sold as a treat, not as an everyday meal. The 1–100 rating applies to complete meals, so it isn't scored. Ingredient breakdown below.

Our verdict

Is Nulo Jerky Treats Duck Recipe with Plums a good dog food?

This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.

Complementary treats for dogs of all life stages, with duck, sweet potatoes and plum as the main ingredients.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Single named animal protein: duck.
  • Doesn't list grain ingredients.

Why you might not

  • A treat, not a complete diet: feed as an extra, not the whole diet.
  • 2 poor-graded ingredients make up about 23% of the recipe.
  • High in fat: 22% fat on a dry-matter basis.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Single named protein: duck
  • Doesn't list chicken, beef, turkey, lamb, fish, venison, pork as ingredients

Consider something else if:

  • You are limiting fat: 22.2% on a dry-matter basis is in the high band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

What the label tells us

  • The label lists 8 ingredients.
  • Uses generic terms (Duck): the specific animal source is not stated.
  • Lists no artificial colours or preservatives.
  • Prints no ingredient quantities.
Why is this treat not scored?

Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.

What should I look for on a treat label?

A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.

These points are derived from the published ingredient list, not a rating.

Nutrition and feedingProtein 18% · Fat 16%

Typical analysis (as fed)

NutrientAs fed
Protein18%
Fat16%
Fibre3%
Moisture28%

Additives & feeding info

Additives declared on the label

Technological additives

Mixed Tocopherols

Ingredients (8)100% of the recipe is estimated

Estimated composition

  • additive 32.0%
  • veg 27.0%
  • meat 16.0%
  • carb 15.0%
  • supplement 10.0%
#As declaredMatchedLabel readingDeclared %Est. %
1DuckDuckmeat · medium-16.0
2Sweet PotatoesSweet Potatoescarb · good-15.0
3PlumsPlumveg · good-14.0
4Coconut GlycerinCoconutveg · good-13.0
5Distilled VinegarVinegaradditive · poor-12.0
6Citric AcidCitric Acidadditive · medium-11.0
7Dried Bacillus coagulans Fermentation ProductDried Bacillus coagulans fermentation productsupplement · good-10.0
8Mixed TocopherolsTocopherolsadditive · good-9.0
  1. 1. Duck16.0% estimated
    Duck · meat · medium
  2. 2. Sweet Potatoes15.0% estimated
    Sweet Potatoes · carb · good
  3. 3. Plums14.0% estimated
    Plum · veg · good
  4. 4. Coconut Glycerin13.0% estimated
    Coconut · veg · good
  5. 5. Distilled Vinegar12.0% estimated
    Vinegar · additive · poor
  6. 6. Citric Acid11.0% estimated
    Citric Acid · additive · medium
  7. 7. Dried Bacillus coagulans Fermentation Product10.0% estimated
  8. 8. Mixed Tocopherols9.0% estimated
    Tocopherols · additive · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-15

Brand and contact: Nulo

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-15
Product page
nulo.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.96
Carb share of dry matter7.5%-0.115-0.86
Vegetable share of dry matter8.1%-0.005-0.04
Additive share of dry matter57.3%0.163+9.33
Supplement share of dry matter18.3%-0.012-0.22
Recipe graded poor12.0%-0.065-0.78
Number of poor ingredients1-0.876-0.88
Largest single poor ingredient12.0%0.060+0.72
Undeclared quantities100.0%-0.106-10.56
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-38.400.222-8.52
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.96
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter7.5%-0.115-0.86
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter8.1%-0.005-0.04
Additive share of dry matter57.3%0.163+9.33
Supplement share of dry matter18.3%-0.012-0.22
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor12.0%-0.065-0.78
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients1-0.876-0.88
Largest single poor ingredient12.0%0.060+0.72
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-38.400.222-8.52
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+1 transparency bonus
Subtotal
49.3
Final score
49/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v349/100current
v255/100
v155/100
v1.956/100
Nutritional: declared analysis vs reference ranges

Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)5/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · strong — 4 checkable claims: 4 consistent, 0 contradicted.

Consistent with the label

  • "no gluten" — supported by the declared grain-free data.
  • "Single Animal Protein" — supported by the declared single protein data.
  • "no corn" — supported by the declared grain-free data.
  • "no grains" — supported by the declared grain-free data.

20 further claims on file that we cannot check against the label.

Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.

ClaimTypeCheckSubstantiation
A single-source protein recipe cuts out a lot of potential allergens, allowing your pet to get back to basics when it comes to nutrition. (on page)Functionalnot checkableManufacturer assertion
GanedenBC30® probiotic supports your pet's digestive and immune health. (on page)Functionalnot checkableManufacturer assertion
Crude Fiber (Max) 3.0% (on page)Nutrientnot checkableManufacturer assertion
made in the USA (on page)Contentnot checkableManufacturer assertion
Crude Fat (Min) 16.0% (on page)Nutrientnot checkableManufacturer assertion
Premium Quality (on page)Contentnot checkableManufacturer assertion
Crude Protein (Min) 18.0% (on page)Nutrientnot checkableManufacturer assertion
no wheat (on page)Free-fromnot checkableManufacturer assertion
Slow-cooked in a natural smokehouse to perfection. (on page)Contentnot checkableManufacturer assertion
Proteins sourced in the U.S. paired with fresh produce. (on page)Contentnot checkableManufacturer assertion
Great Taste & Texture (on page)Contentnot checkableManufacturer assertion
no soy (on page)Free-fromnot checkableManufacturer assertion
no gluten (on page)Free-fromconsistentManufacturer assertion
Single Animal Protein (on page)ContentconsistentManufacturer assertion
no corn (on page)Free-fromconsistentManufacturer assertion
no artificial preservatives, colors or flavorings (on page)Free-fromnot checkableManufacturer assertion
none of the extra calories from sugar or cane molasses (on page)Free-fromnot checkableManufacturer assertion
Artisanal Quality (on page)Contentnot checkableManufacturer assertion
Soft and pliable strips that are easy to tear. (on page)Contentnot checkableManufacturer assertion
no grains (on page)Free-fromconsistentManufacturer assertion
no added salt (on page)Free-fromnot checkableManufacturer assertion
Contains a source of viable naturally occurring microorganisms. (on page)Nutrientnot checkableManufacturer assertion
Bacillus coagulans* (Min) 175,000 CFU/g (on page)Nutrientnot checkableManufacturer assertion
Moisture (Max) 28.0% (on page)Nutrientnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

See all products from Nulo

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