Natural Instinct Puppy Chicken, Salmon and Tripe
Raw · completeHigh meatClear label
Our verdict
Is Natural Instinct Puppy Chicken, Salmon and Tripe a good dog food?
We score it 91/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete raw food for puppies, with tripe, beef heart and beef liver as the main ingredients.
Declared analysis sits below the FEDIAF minimum for phosphorus.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef heart
- Your dog avoids fish: the label lists salmon
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 40.6% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 14.20% · Fat 11.60%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 14.20% |
| Fat | 11.60% |
| Fibre | 0.40% |
| Ash | 1.80% |
| Moisture | 71.40% |
| Calcium | 0.40% |
| Phosphorus | 0.20% |
| Sodium | 0.10% |
Additives & feeding info
Feeding and storage
Storage
Store in the freezer.
Feeding guide
Food Calculator provides grams per day for puppies/kittens; guideline only, as lifestyle, appetite and temperament can affect requirements.
No additives recorded yet.
Ingredients (12)15% of the recipe is estimated
Estimated composition
- meat 85.0%
- veg 11.5%
- oil 1.9%
- carb 1.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | beef green tripe 16% | Tripe | meat · medium | 16 | 16.0 |
| 2 | beef heart 5% | Beef Heart | meat · good | 5 | 5.0 |
| 3 | beef liver 4% | Beef Liver | meat · good | 4 | 4.0 |
| 4 | chicken 35% | Chicken | meat · medium | 35 | 35.0 |
| 5 | salmon 25% | Salmon | meat · good | 25 | 25.0 |
| 6 | apple | Apples | veg · good | - | 2.7 |
| 7 | butternut squash | Butternut Squash | veg · good | - | 2.5 |
| 8 | carrot | Carrots | veg · good | - | 2.3 |
| 9 | kelp | Kelp | veg · good | - | 2.1 |
| 10 | salmon oil | Salmon Oil | oil · good | - | 1.9 |
| 11 | spinach | Spinach | veg · good | - | 1.8 |
| 12 | wheatgrass | Wheatgrass | carb · good | - | 1.6 |
- 1. beef green tripe 16%16% declared16.0% estimated
- 2. beef heart 5%5% declared5.0% estimated
- 3. beef liver 4%4% declared4.0% estimated
- 4. chicken 35%35% declared35.0% estimated
- 5. salmon 25%25% declared25.0% estimated
- 6. apple2.7% estimated
- 7. butternut squash2.5% estimated
- 8. carrot2.3% estimated
- 9. kelp2.1% estimated
- 10. salmon oil1.9% estimated
- 11. spinach1.8% estimated
- 12. wheatgrass1.6% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Natural Instinct
- Website
- https://naturalinstinct.com/
- Contact page
- www.naturalinstinct.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- naturalinstinct.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This food achieves an overall score of 91 out of 100. The meat content contributed +7.5 to this total, while the overall quality of the ingredient list added +7.2. Conversely, ingredients without printed percentages deducted -1.6 from the score, and the oil and fat content further adjusted the rating by -0.6.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.17 |
| Meat share of dry matter | 78.2% | 0.096 | +7.51 |
| Carb share of dry matter | 4.5% | -0.115 | -0.52 |
| Oil share of dry matter | 6.3% | -0.092 | -0.58 |
| Vegetable share of dry matter | 10.9% | -0.005 | -0.06 |
| Undeclared quantities | 15.0% | -0.106 | -1.58 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.17 |
| Meat share of dry matter | 78.2% | 0.096 | +7.51 |
| Carb share of dry matter | 4.5% | -0.115 | -0.52 |
| Oil share of dry matter | 6.3% | -0.092 | -0.58 |
| Vegetable share of dry matter | 10.9% | -0.005 | -0.06 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 15.0% | -0.106 | -1.58 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 90.7
- Final score
- 91/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 14.2 | 49.7 | 100 |
| Fat | 11.6 | 40.6 | 100 |
| Calcium | 0.4 | 1.4 | 100 |
| Phosphorus | 0.2 | 0.7 | 54.4 |
| Sodium | 0.1 | 0.3 (band 0.22+%) | 100 |
| Calcium:phosphorus ratio | 2 | 2 | 75 |
Scored over 6 declared nutrients (combined weight 75); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (85% of the recipe mass) (voluntary) | 17/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "complete and balanced raw puppy food" — supported by the declared complete and balanced data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| complete and balanced raw puppy food (on page) | Content | consistent | Manufacturer assertion |
| Grain-free (on page) | Free-from | not checkable | Manufacturer assertion |
| human-grade chicken meat with bone (on page) | Content | not checkable | Manufacturer assertion |
| Suitable for puppies over 8 weeks old (on page) | Functional | not checkable | Manufacturer assertion |
| vital for your puppy's growth and development (on page) | Functional | not checkable | Manufacturer assertion |
| No artificial colours, additives or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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