Natural Greatness Turkey with Salmon, Pumpkin, Sweet potato and Sea buckthorn
Wet Pate · completeHigh meatClear label
Our verdict
Is Natural Greatness Turkey with Salmon, Pumpkin, Sweet potato and Sea buckthorn a good dog food?
We score it 72/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complementary baked dry treats for adult dogs, with liver, tapioca and buckwheat flour as the main ingredients.
30% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists salmon
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 41.5% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 9.20% · Fat 10%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 9.20% |
| Fat | 10% |
| Fibre | 1% |
| Ash | 1.50% |
| Moisture | 75.90% |
Energy: 127 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Once opened, refrigerate the can and consume within 48 hours.
Feeding guide
Dosage table is indicative; amount may vary depending on activity, breed and environmental conditions. Ensure fresh water is always available.
No additives recorded yet.
Ingredients (8)30% of the recipe is estimated
Estimated composition
- meat 60.0%
- veg 13.0%
- fibre 12.0%
- supplement 8.0%
- carb 7.0%
- oil 0.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Turkey meat (45%) | Turkey | meat · medium | 45 | 45.0 |
| 2 | Salmon (15%) | Salmon | meat · good | 15 | 15.0 |
| 3 | Pumpkin (3%) | Pumpkin | veg · good | 3 | 3.0 |
| 4 | Sweet potato (7%) | Sweet Potatoes | carb · good | 7 | 7.0 |
| 5 | Salmon oil (0.1%) | Salmon Oil | oil · good | 0.1 | 0.1 |
| 6 | Xylooligosaccharides | Xylo-oligosaccharides | fibre · good | - | 12.0 |
| 7 | Sea buckthorn | Sea Buckthorn | veg · good | - | 10.0 |
| 8 | Yucca Schidigera Extract | Yucca Schidigera | supplement · good | - | 8.0 |
- 1. Turkey meat (45%)45% declared45.0% estimated
- 2. Salmon (15%)15% declared15.0% estimated
- 3. Pumpkin (3%)3% declared3.0% estimated
- 4. Sweet potato (7%)7% declared7.0% estimated
- 5. Salmon oil (0.1%)0.1% declared0.1% estimated
- 6. Xylooligosaccharides12.0% estimated
- 7. Sea buckthorn10.0% estimated
- 8. Yucca Schidigera Extract8.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Natural Greatness
- Contact page
- naturalgreatness.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- naturalgreatness.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score for this recipe is 72 out of 100. Positive factors lifted the result, with the overall quality of the ingredient list adding +7.4 points and the meat content contributing +4.2 points. Two factors pulled the score down: ingredients without printed percentages deducted -3.2 points and the processing format deducted -0.7 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.44 |
| Meat share of dry matter | 43.4% | 0.096 | +4.17 |
| Carb share of dry matter | 4.5% | -0.115 | -0.52 |
| Oil share of dry matter | 0.3% | -0.092 | -0.02 |
| Vegetable share of dry matter | 5.0% | -0.005 | -0.03 |
| Supplement share of dry matter | 19.0% | -0.012 | -0.23 |
| Undeclared quantities | 29.9% | -0.106 | -3.16 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.44 |
| Meat share of dry matter | 43.4% | 0.096 | +4.17 |
| Carb share of dry matter | 4.5% | -0.115 | -0.52 |
| Oil share of dry matter | 0.3% | -0.092 | -0.02 |
| Vegetable share of dry matter | 5.0% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 19.0% | -0.012 | -0.23 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 29.9% | -0.106 | -3.16 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Subtotal
- 72.3
- Final score
- 72/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 9.2 | 38.2 (band 23.713692946058096 to 40%) | 100 |
| Fat | 10 | 41.5 (band 7.24585062240664 to 20%) | 100 |
| Fibre | 1 | 4.1 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 127 | 527 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (70.1% of the recipe mass) (voluntary) | 14/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "formulated without cereals" — supported by the declared grain-free data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| complete, ultra-premium and hypoallergenic wet recipe (on page) | Content | not checkable | Manufacturer assertion |
| developed for adult dogs (on page) | Content | not checkable | Manufacturer assertion |
| formulated without cereals (on page) | Free-from | consistent | Manufacturer assertion |
| two high-quality protein sources such as salmon and turkey, which provide essential amino acids, as well as omega 3 and 6 fatty acids, beneficial for skin and coat health, as well as brain function and ocular (on page) | Functional | not checkable | Manufacturer assertion |
| Sea buckthorn contains high percentages of omega 7, a key nutrient in tissue regeneration with important benefits for the dog's cardiovascular health (on page) | Functional | not checkable | Manufacturer assertion |
| pumpkin, sweet potato and sea buckthorn... provide natural fiber and are a source of vitamins and minerals and healthy carbohydrates (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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