Natural Choice Pet Foods Wilderness 80% Grain Free Duck, Pork, Turkey & Beef
Dry Extruded · completeHigh meatClear label
Our verdict
Is Natural Choice Pet Foods Wilderness 80% Grain Free Duck, Pork, Turkey & Beef a good dog food?
We score it 73/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for dogs of all life stages, with duck, dehydrated pork protein and turkey as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, lamb, fish, venison as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids turkey: the label lists turkey
- Your dog avoids pork: the label lists dehydrated pork protein
- Your dog avoids duck: the label lists duck
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (7)2% of the recipe is estimated
Estimated composition
- meat 81.6%
- veg 18.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 36% Freshly Prepared Duck | Duck | meat · medium | 36 | 36.0 |
| 2 | 23% Dried Pork | Dehydrated Pork Protein | meat · good | 23 | 23.0 |
| 3 | 9% Freshly Prepared Turkey | Turkey | meat · medium | 9 | 9.0 |
| 4 | 5% Freshly Prepared Beef | Beef | meat · medium | 5 | 5.0 |
| 5 | 5% Freshly Prepared Aberdeen Angus Beef | Beef | meat · medium | 5 | 5.0 |
| 6 | 18% Vegetable Medley | Vegetable Medley | veg · medium | 18 | 18.0 |
| 7 | 2% Turkey Stock | Turkey | meat · medium | 2 | 2.0 |
- 1. 36% Freshly Prepared Duck36% declared36.0% estimated
- 2. 23% Dried Pork23% declared23.0% estimated
- 3. 9% Freshly Prepared Turkey9% declared9.0% estimated
- 4. 5% Freshly Prepared Beef5% declared5.0% estimated
- 5. 5% Freshly Prepared Aberdeen Angus Beef5% declared5.0% estimated
- 6. 18% Vegetable Medley18% declared18.0% estimated
- 7. 2% Turkey Stock2% declared2.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-07
Brand and contact: Natural Choice Pet Foods
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-07
- Scored with
- Model v3 (methodology)
- Product page
- naturalchoicepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 73 out of 100. Positive contributions come from the meat content, which adds +8.9, and the overall quality of the ingredient list, adding +6. However, these are balanced by deductions for the processing format at -6.7 and ingredients without printed percentages at -0.2.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.01 |
| Meat share of dry matter | 93.2% | 0.096 | +8.94 |
| Vegetable share of dry matter | 6.8% | -0.005 | -0.04 |
| Undeclared quantities | 2.0% | -0.106 | -0.21 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.01 |
| Meat share of dry matter | 93.2% | 0.096 | +8.94 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 6.8% | -0.005 | -0.04 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 2.0% | -0.106 | -0.21 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 72.7
- Final score
- 73/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
No nutritional additives section declared on the label.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (98% of the recipe mass) (voluntary) | 19.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Grain Free Recipe" — supported by the declared grain-free data.
2 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Minimum 50% Freshly Prepared Ingredients (on page) | Content | not checkable | Manufacturer assertion |
| 80% Total Animal Ingredients (on page) | Content | not checkable | Manufacturer assertion |
| Grain Free Recipe (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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