Natural Choice Pet Foods Vet care+ Healthy Living
Dry Extruded · completeHigh meatClear label
Our verdict
Is Natural Choice Pet Foods Vet care+ Healthy Living a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for dogs of all life stages, with hydrolyzed salmon, potatoes and sweet potatoes as the main ingredients.
41% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feeding
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Feeding guide
1–5kg: 25–90g, 5–10kg: 90–145g, 10–20kg: 145–245g, 20–30kg: 245–335g, 30–40kg: 335–415g, 40kg+: 415g+
No additives recorded yet.
Ingredients (15)41% of the recipe is estimated
Estimated composition
- meat 40.2%
- fibre 23.4%
- supplement 17.5%
- carb 10.3%
- oil 8.0%
- veg 0.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Freshly Prepared Hydrolysed Salmon (32.5%) | Hydrolyzed Salmon | meat · good | 32.5 | 32.5 |
| 2 | 5.17% Potato | Potatoes | carb · medium | 5.17 | 5.2 |
| 3 | 5.17% Sweet Potato | Sweet Potatoes | carb · good | 5.17 | 5.2 |
| 4 | 5.17% Hydrolysed Dried Salmon | Salmon | meat · good | 5.17 | 5.2 |
| 5 | Salmon Oil (6%) | Salmon Oil | oil · good | 6 | 6.0 |
| 6 | Hydrolysed Salmon Gravy (2.5%) | Salmon | meat · good | 2.5 | 2.5 |
| 7 | Coconut Oil (2%) | Coconut Oil | oil · medium | 2 | 2.0 |
| 8 | Beet Pulp | Beet Pulp | fibre · medium | - | 23.4 |
| 9 | Minerals | Vitamins and minerals | supplement · medium | - | 17.5 |
| 10 | Seaweed 0.1% | Seaweed | veg · good | 0.1 | 0.1 |
| 11 | Turmeric 0.1% | Turmeric | veg · good | 0.1 | 0.1 |
| 12 | Orange 0.1% | Orange | veg · medium | 0.1 | 0.1 |
| 13 | Linseed 0.1% | Linseed | veg · good | 0.1 | 0.1 |
| 14 | Carrot 0.1% | Carrots | veg · good | 0.1 | 0.1 |
| 15 | Chamomile 0.1% | Chamomile | veg · good | 0.1 | 0.1 |
- 1. Freshly Prepared Hydrolysed Salmon (32.5%)32.5% declared32.5% estimated
- 2. 5.17% Potato5.17% declared5.2% estimated
- 3. 5.17% Sweet Potato5.17% declared5.2% estimated
- 4. 5.17% Hydrolysed Dried Salmon5.17% declared5.2% estimated
- 5. Salmon Oil (6%)6% declared6.0% estimated
- 6. Hydrolysed Salmon Gravy (2.5%)2.5% declared2.5% estimated
- 7. Coconut Oil (2%)2% declared2.0% estimated
- 8. Beet Pulp23.4% estimated
- 9. Minerals17.5% estimated
- 10. Seaweed 0.1%0.1% declared0.1% estimated
- 11. Turmeric 0.1%0.1% declared0.1% estimated
- 12. Orange 0.1%0.1% declared0.1% estimated
- 13. Linseed 0.1%0.1% declared0.1% estimated
- 14. Carrot 0.1%0.1% declared0.1% estimated
- 15. Chamomile 0.1%0.1% declared0.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-07
Brand and contact: Natural Choice Pet Foods
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-07
- Scored with
- Model v3 (methodology)
- Product page
- naturalchoicepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 63 out of 100 based on several key factors. The meat content contributed +4 points, while the overall quality of the ingredient list added +6.6 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -4.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.62 |
| Meat share of dry matter | 42.1% | 0.096 | +4.04 |
| Carb share of dry matter | 3.1% | -0.115 | -0.36 |
| Oil share of dry matter | 9.6% | -0.092 | -0.88 |
| Supplement share of dry matter | 19.5% | -0.012 | -0.24 |
| Undeclared quantities | 40.9% | -0.106 | -4.32 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.62 |
| Meat share of dry matter | 42.1% | 0.096 | +4.04 |
| Carb share of dry matter | 3.1% | -0.115 | -0.36 |
| Oil share of dry matter | 9.6% | -0.092 | -0.88 |
| Vegetable share of dry matter | 0.4% | -0.005 | -0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 19.5% | -0.012 | -0.24 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 40.9% | -0.106 | -4.32 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 62.9
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
No nutritional additives section declared on the label.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (59.1% of the recipe mass) (voluntary) | 11.8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| provides 75% reduction in free radicals to support a healthy immune system (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic Healthy Living All Life stages Recipe (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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