Natural Choice Pet Foods Turkey Grain Free 65% Superfood Blend Dry Puppy Food
Dry Extruded complete High meat Clear label
Is Natural Choice Pet Foods Turkey Grain Free 65% Superfood Blend Dry Puppy Food a good dog food?
We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 67 out of 100. Positive contributions come from the meat content, which adds +7.5, and the overall quality of the ingredient list, adding +6.9. However, these are balanced by deductions for the processing format at -7 and ingredients without printed percentages at -4.6.
35% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe67
- Nutritionalhigh100
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for puppies, with turkey, dehydrated pork protein and poultry fat as the main ingredients.
Why you might choose it
- Meat makes up an estimated 64% of the dry matter (61% as fed).
- Prints ingredient percentages on the label.
- Doesn't list grain ingredients.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 37.50%
- Fat
- 14.50%
- Fibre
- 3.50%
- Ash
- 8.50%
- Moisture
- 8%
- Carbohydrates
- 28%
- Omega-3 fatty acids
- 0.50%
- Omega-6 fatty acids
- 1.90%
- Calcium
- 1.30%
- Phosphorus
- 1.10%
Energy: 372 kcal/100g
Additives & feeding info
Technological additives
rosemary extract
Feeding guide
1–5kg: 25–90g, 5–10kg: 90–145g, 10–20kg: 145–245g, 20–30kg: 245–335g, 30–40kg: 335–415g, 40kg+: 415g+
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, fish, venison, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry fat
- Your dog avoids turkey: the label lists turkey
- Your dog avoids pork: the label lists dehydrated pork protein
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (15)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Freshly Prepared Free Range Turkey (35%) | Turkey | meat | medium | 35 | 35.0 |
| 2 | Dried Pork (23%) | Dehydrated Pork Protein | meat | good | 23 | 23.0 |
| 3 | Turkey Fat (4.5%) | Poultry Fat | oil | medium | 4.5 | 4.5 |
| 4 | Turkey Gravy (2.5%) | Turkey | meat | medium | 2.5 | 2.5 |
| 5 | Sweet Potato | Sweet Potatoes | carb | good | - | 4.5 |
| 6 | Beans | Fava Beans | veg | good | - | 4.3 |
| 7 | Beet Pulp | Beet Pulp | fibre | medium | - | 4.1 |
| 8 | Parsley | Parsley | veg | good | - | 3.8 |
| 9 | Papaya | Papaya | veg | good | - | 3.6 |
| 10 | Nettle | Nettles | veg | good | - | 3.4 |
| 11 | Zucchini | Courgette | veg | good | - | 3.2 |
| 12 | Pumpkin | Pumpkin | veg | good | - | 2.9 |
| 13 | Omega 3 Supplement | Omega-3 Supplement | supplement | good | - | 2.7 |
| 14 | Minerals | Vitamins and minerals | supplement | medium | - | 2.5 |
| 15 | Olive Extract (0.01%) | Olive Extract | supplement | good | 0.01 | 0.01 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-07
- Scored with
- Model v2 (methodology)
- Product page
- naturalchoicepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.86 |
| Meat share of dry matter | 64.4% | 0.116 | +7.47 |
| Carb share of dry matter | 2.3% | -0.113 | -0.26 |
| Oil share of dry matter | 9.2% | -0.088 | -0.81 |
| Vegetable share of dry matter | 6.6% | -0.002 | -0.01 |
| Supplement share of dry matter | 9.9% | -0.009 | -0.09 |
| Undeclared quantities | 35.0% | -0.131 | -4.58 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 64.4 | -0.073 | -4.72 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.86 |
| Meat share of dry matter | 64.4% | 0.116 | +7.47 |
| Carb share of dry matter | 2.3% | -0.113 | -0.26 |
| Oil share of dry matter | 9.2% | -0.088 | -0.81 |
| Vegetable share of dry matter | 6.6% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 9.9% | -0.009 | -0.09 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 35.0% | -0.131 | -4.58 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 64.4 | -0.073 | -4.72 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 66.9
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 67/100 | current |
| v1 | 66/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 37.5 | 40.8 | 100 |
| Fat | 14.5 | 15.8 | 100 |
| Calcium | 1.3 | 1.4 | 100 |
| Phosphorus | 1.1 | 1.2 | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 372 | 404.3 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (65% of the recipe mass) (voluntary) | 13/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Parsley: Source of Vitamin K to help maintain healthy bones (on page) | Functional | Manufacturer assertion |
| Nettle: Source of Iron to support the circulatory system (on page) | Functional | Manufacturer assertion |
| Courgette: Source of Vitamin B3 which helps with nutrient metabolism (on page) | Functional | Manufacturer assertion |
| Grain Free (on page) | Free-from | Manufacturer assertion |
| 65% Turkey with a minimum of 35% freshly prepared turkey (on page) | Content | Manufacturer assertion |
| Pumpkin: Source of Vitamin A to help maintain healthy vision (on page) | Functional | Manufacturer assertion |
| Pre-biotics MOS and FOS for gut health (on page) | Functional | Manufacturer assertion |
| collagen-rich to maintain joints and skin (on page) | Functional | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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