Natural Choice Pet Foods Tuna and Sweet Potato Grain Free Adult Dry Dog Food
Dry Extruded complete High meat Clear label
Is Natural Choice Pet Foods Tuna and Sweet Potato Grain Free Adult Dry Dog Food a good dog food?
We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves a score of 70 out of 100 based on several key factors. The overall quality of the ingredient list adds +9.3 to the total, while the processing format reduces the score by -7. Additionally, the meat content contributes +6.3, and printing percentages on the label adds +3.2.
- Recipe70
- NutritionalNot recorded
- Transparency52
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with tuna, salmon and salmon oil as the main ingredients.
Why you might choose it
- Scores 70, in the top quarter of dry foods we track.
- Meat makes up an estimated 54% of the dry matter (45% as fed).
- Prints ingredient percentages on the label.
Why you might not
- No analytical breakdown is published.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Nutritional additives
Vitamin A 15,000 IU; Vitamin D3 2,250 IU; Iron 160 mg; Iodine 1.58 mg; Copper 60 mg; Manganese 110 mg; Zinc 130 mg; Selenium 0.60 mg
Feeding guide
1–5kg: 25–90g, 5–10kg: 90–145g, 10–20kg: 145–245g, 20–30kg: 245–335g, 30–40kg: 335–415g, 40kg+: 415g+
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (15)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Freshly Prepared Tuna (26%) | Tuna | meat | good | 26 | 26.0 |
| 2 | Dried Salmon (19%) | Salmon | meat | good | 19 | 19.0 |
| 3 | Salmon Oil (3%) | Salmon Oil | oil | good | 3 | 3.0 |
| 4 | Fish Stock (2%) | Cooking broth | other | medium | 2 | 2.0 |
| 5 | Sweet Potato (24%) | Sweet Potatoes | carb | good | 24 | 24.0 |
| 6 | Potato (12%) | Potatoes | carb | medium | 12 | 12.0 |
| 7 | Peas | Peas | veg | good | - | 2.0 |
| 8 | Linseed | Linseed | veg | good | - | 1.9 |
| 9 | Beet Pulp | Beet Pulp | fibre | medium | - | 1.8 |
| 10 | Vitamins & Minerals | Vitamin | supplement | good | - | 1.7 |
| 11 | Vegetable Stock | Vegetable Stock | other | medium | - | 1.6 |
| 12 | Omega 3 Supplement | Omega-3 Supplement | supplement | good | - | 1.4 |
| 13 | Broccoli (equivalent to 7.5g per Kg of product) | Broccoli | veg | good | - | 1.3 |
| 14 | FOS | Fructo-oligosaccharides | supplement | good | - | 1.2 |
| 15 | MOS | Mannanoligosaccharides | supplement | good | - | 1.1 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v2 (methodology)
- Product page
- naturalchoicepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +9.27 |
| Meat share of dry matter | 54.2% | 0.116 | +6.28 |
| Carb share of dry matter | 19.7% | -0.113 | -2.22 |
| Oil share of dry matter | 6.5% | -0.088 | -0.57 |
| Vegetable share of dry matter | 4.8% | -0.002 | -0.01 |
| Supplement share of dry matter | 11.0% | -0.009 | -0.10 |
| Other share of dry matter | 0.4% | -0.371 | -0.14 |
| Undeclared quantities | 14.0% | -0.131 | -1.83 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 54.2 | -0.073 | -3.97 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +9.27 |
| Meat share of dry matter | 54.2% | 0.116 | +6.28 |
| Carb share of dry matter | 19.7% | -0.113 | -2.22 |
| Oil share of dry matter | 6.5% | -0.088 | -0.57 |
| Vegetable share of dry matter | 4.8% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 11.0% | -0.009 | -0.10 |
| Other share of dry matter | 0.4% | -0.371 | -0.14 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 14.0% | -0.131 | -1.83 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 54.2 | -0.073 | -3.97 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 69.8
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 70/100 | current |
| v1 | 64/100 |
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (86% of the recipe mass) (voluntary) | 17.2/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Added Omega 3 Supplement- an excellent source of EPA & DHA to support cognitive function, visual development and help to reduce the inflammation response. (on page) | Functional | Manufacturer assertion |
| Rich in amino acids, vitamins & minerals fish is a delicious source of protein that your pet will love! (on page) | Content | Manufacturer assertion |
| No added artificial colours & preservatives (on page) | Free-from | Manufacturer assertion |
| No added Grain– This recipe is designed to be suitable for those with grain intolerance/ sensitivity. (on page) | Free-from | Manufacturer assertion |
| sweet potato is a complex carbohydrate high in B vitamins. (on page) | Content | Manufacturer assertion |
| Minimum 26% Freshly Prepared Tuna – A natural, traditionally sourced and highly digestible protein source. (on page) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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