Natural Choice Pet Foods Pork and Sweet Potato Grain Free Adult Dry Dog Food
Dry Extruded · completeHigh meatClear label
Our verdict
Is Natural Choice Pet Foods Pork and Sweet Potato Grain Free Adult Dry Dog Food a good dog food?
We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with pork, dehydrated pork protein and sweet potatoes as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: pork
- Doesn't list chicken, beef, turkey, lamb, fish, venison, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feeding
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Feeding guide
1-5kg: 25-90g, 5-10kg: 90-145g, 10-20kg: 145-245g, 20-30kg: 245-335g, 30-40kg: 335-415g, 40kg+: 415g+
Additives declared on the label
Nutritional additives
Vitamin A 15,000 IU; Vitamin D3 2,250 IU; Iron 160 mg; Iodine 1.58 mg; Copper 60 mg; Manganese 110 mg; Zinc 130 mg; Selenium 0.60 mg
Ingredients (14)16% of the recipe is estimated
Estimated composition
- meat 50.0%
- carb 34.0%
- supplement 6.3%
- veg 5.8%
- fibre 2.2%
- other 1.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 30% Freshly Prepared Pork | Pork | meat · medium | 30 | 30.0 |
| 2 | 18% Dried Pork | Dehydrated Pork Protein | meat · good | 18 | 18.0 |
| 3 | 2% Pork Stock | Pork | meat · medium | 2 | 2.0 |
| 4 | Sweet Potato (26%) | Sweet Potatoes | carb · good | 26 | 26.0 |
| 5 | Peas | Peas | veg · good | - | 2.3 |
| 6 | Potato (8%) | Potatoes | carb · medium | 8 | 8.0 |
| 7 | Beet Pulp | Beet Pulp | fibre · medium | - | 2.2 |
| 8 | Linseed | Linseed | veg · good | - | 2.0 |
| 9 | Omega 3 Supplement | Omega-3 Supplement | supplement · good | - | 1.9 |
| 10 | Vitamins & Minerals | Vitamin | supplement · good | - | 1.8 |
| 11 | Vegetable Stock | Vegetable Stock | other · medium | - | 1.7 |
| 12 | Apple (equivalent to 7.5g per Kg of product) | Apples | veg · good | - | 1.5 |
| 13 | FOS | Fructo-oligosaccharides | supplement · good | - | 1.4 |
| 14 | MOS | Mannanoligosaccharides | supplement · good | - | 1.3 |
- 1. 30% Freshly Prepared Pork30% declared30.0% estimated
- 2. 18% Dried Pork18% declared18.0% estimated
- 3. 2% Pork Stock2% declared2.0% estimated
- 4. Sweet Potato (26%)26% declared26.0% estimated
- 5. Peas2.3% estimated
- 6. Potato (8%)8% declared8.0% estimated
- 7. Beet Pulp2.2% estimated
- 8. Linseed2.0% estimated
- 9. Omega 3 Supplement1.9% estimated
- 10. Vitamins & Minerals1.8% estimated
- 11. Vegetable Stock1.7% estimated
- 12. Apple (equivalent to 7.5g per Kg of product)1.5% estimated
- 13. FOS1.4% estimated
- 14. MOS1.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: Natural Choice Pet Foods
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- naturalchoicepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
2 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 70 out of 100. The overall quality of the ingredient list contributed +7 points, and the meat content added +5.5 points. Being labelled nutritionally complete added +2.3 points. However, the processing format reduced the score by -6.7 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.04 |
| Meat share of dry matter | 57.2% | 0.096 | +5.49 |
| Carb share of dry matter | 19.4% | -0.115 | -2.23 |
| Vegetable share of dry matter | 5.5% | -0.005 | -0.03 |
| Supplement share of dry matter | 13.3% | -0.012 | -0.16 |
| Other share of dry matter | 0.2% | -0.375 | -0.07 |
| Undeclared quantities | 16.0% | -0.106 | -1.69 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.04 |
| Meat share of dry matter | 57.2% | 0.096 | +5.49 |
| Carb share of dry matter | 19.4% | -0.115 | -2.23 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 5.5% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 13.3% | -0.012 | -0.16 |
| Other share of dry matter | 0.2% | -0.375 | -0.07 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 16.0% | -0.106 | -1.69 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 69.7
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Declared fortification: 8 nutritional additives on the label
- Vitamin A 15,000 IU
- Vitamin D3 2,250 IU
- Iron 160 mg
- Iodine 1.58 mg
- Copper 60 mg
- Manganese 110 mg
- Zinc 130 mg
- Selenium 0.60 mg
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (84% of the recipe mass) (voluntary) | 16.8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "No added Grain– This recipe is designed to be suitable for those with grain intolerance/ sensitivity" — supported by the declared grain-free data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Added Omega 3 Supplement- an excellent source of EPA & DHA to support cognitive function, visual development and help to reduce the inflammation response (on page) | Functional | not checkable | Manufacturer assertion |
| No added Grain– This recipe is designed to be suitable for those with grain intolerance/ sensitivity (on page) | Free-from | consistent | Manufacturer assertion |
| Minimum 26% Freshly Prepared Pork– A natural, traditionally sourced and highly digestible protein source (on page) | Content | not checkable | Manufacturer assertion |
| No added artificial colours & preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| 50% Pork – Rich in amino acids, vitamins & minerals pork is a delicious source of protein (on page) | Content | not checkable | Manufacturer assertion |
| Sweet Potato- An excellent alternative to grains, sweet potato is a complex carbohydrate high in B vitamins (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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