Natural Choice Pet Foods Grain Free 65% Superfood Blend Beef Dry Dog Food
Dry Extruded · completeHigh meatClear label
Our verdict
Is Natural Choice Pet Foods Grain Free 65% Superfood Blend Beef Dry Dog Food a good dog food?
We score it 64/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with beef, beef fat and sweet potatoes as the main ingredients.
35% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feeding
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Feeding guide
1-5kg: 25-90g, 5-10kg: 90-145g, 10-20kg: 145-245g, 20-30kg: 245-335g, 30-40kg: 335-415g, 40kg+: 415g+
No additives recorded yet.
Ingredients (20)35% of the recipe is estimated
Estimated composition
- meat 59.0%
- veg 14.8%
- supplement 14.6%
- oil 6.0%
- carb 2.9%
- fibre 2.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Freshly Prepared Beef (35%) | Beef | meat · medium | 35 | 35.0 |
| 2 | Dried Beef (24%) | Beef | meat · medium | 24 | 24.0 |
| 3 | Beef Fat (6%) | Beef Fat | oil · medium | 6 | 6.0 |
| 4 | Sweet Potato | Sweet Potatoes | carb · good | - | 2.9 |
| 5 | Beans | Fava Beans | veg · medium | - | 2.8 |
| 6 | Beet Pulp | Beet Pulp | fibre · medium | - | 2.7 |
| 7 | Carrot | Carrots | veg · good | - | 2.6 |
| 8 | Green Beans | Green Beans | veg · good | - | 2.5 |
| 9 | Cauliflower | Cauliflower | veg · good | - | 2.4 |
| 10 | Tomato | Tomato | veg · good | - | 2.3 |
| 11 | Courgette | Courgette | veg · good | - | 2.2 |
| 12 | Minerals | Vitamins and minerals | supplement · medium | - | 2.1 |
| 13 | Omega 3 Supplement | Omega-3 Supplement | supplement · good | - | 2.1 |
| 14 | Vitamins | Vitamins and minerals | supplement · medium | - | 2.0 |
| 15 | Fructooligosaccharides | Fructo-oligosaccharides | supplement · good | - | 1.9 |
| 16 | Glucosamine | Glucosamine | supplement · good | - | 1.8 |
| 17 | Methylsulfonylmethane | MSM | supplement · good | - | 1.7 |
| 18 | Chondroitin Sulphate | Chondroitin | supplement · good | - | 1.6 |
| 19 | Mannanoligosaccharides | Mannanoligosaccharides | supplement · good | - | 1.5 |
| 20 | Olive Extract (0.01%) | Olive Extract | supplement · good | 0.01 | 0.01 |
- 1. Freshly Prepared Beef (35%)35% declared35.0% estimated
- 2. Dried Beef (24%)24% declared24.0% estimated
- 3. Beef Fat (6%)6% declared6.0% estimated
- 4. Sweet Potato2.9% estimated
- 5. Beans2.8% estimated
- 6. Beet Pulp2.7% estimated
- 7. Carrot2.6% estimated
- 8. Green Beans2.5% estimated
- 9. Cauliflower2.4% estimated
- 10. Tomato2.3% estimated
- 11. Courgette2.2% estimated
- 12. Minerals2.1% estimated
- 13. Omega 3 Supplement2.1% estimated
- 14. Vitamins2.0% estimated
- 15. Fructooligosaccharides1.9% estimated
- 16. Glucosamine1.8% estimated
- 17. Methylsulfonylmethane1.7% estimated
- 18. Chondroitin Sulphate1.6% estimated
- 19. Mannanoligosaccharides1.5% estimated
- 20. Olive Extract (0.01%)0.01% declared0.01% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: Natural Choice Pet Foods
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- naturalchoicepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 64 out of 100. The meat content contributed +5.4, while the overall quality of the ingredient list added +5.5. On the other hand, the processing format adjusted the score by -6.7. Finally, ingredients without printed percentages contributed -3.7 to the final calculation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.54 |
| Meat share of dry matter | 56.3% | 0.096 | +5.40 |
| Carb share of dry matter | 1.3% | -0.115 | -0.15 |
| Oil share of dry matter | 10.5% | -0.092 | -0.97 |
| Vegetable share of dry matter | 3.9% | -0.005 | -0.02 |
| Supplement share of dry matter | 23.8% | -0.012 | -0.29 |
| Undeclared quantities | 35.0% | -0.106 | -3.69 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.54 |
| Meat share of dry matter | 56.3% | 0.096 | +5.40 |
| Carb share of dry matter | 1.3% | -0.115 | -0.15 |
| Oil share of dry matter | 10.5% | -0.092 | -0.97 |
| Vegetable share of dry matter | 3.9% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 23.8% | -0.012 | -0.29 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 35.0% | -0.106 | -3.69 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 63.9
- Final score
- 64/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
No nutritional additives section declared on the label.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (65% of the recipe mass) (voluntary) | 13/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Grain-Free" — supported by the declared grain-free data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Pre-biotics MOS and FOS for gut health (on page) | Functional | not checkable | Manufacturer assertion |
| collagen-rich for joint and skin health (on page) | Functional | not checkable | Manufacturer assertion |
| with five nutritious superfoods like Carrot for Vitamin A, Green Beans for Iron, Cauliflower for Vitamin B9, Tomato for Fibre, and Courgette for Vitamin B3 (on page) | Content | not checkable | Manufacturer assertion |
| naturally preserved with rosemary extract (on page) | Content | not checkable | Manufacturer assertion |
| 65% Beef (on page) | Content | not checkable | Manufacturer assertion |
| Grain-Free (on page) | Free-from | consistent | Manufacturer assertion |
| with no artificial colours or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Grain Free 65% Superfood Blend Beef Dry Dog Food
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.