Our verdict
Is Naked Dog Puppy Chicken a good dog food?
We score it 93/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete raw food for puppies, with chicken, chicken heart and chicken liver as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 25.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 11.80% · Fat 7.90%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 11.80% |
| Fat | 7.90% |
| Fibre | 0.60% |
| Ash | 3.50% |
| Moisture | 68.40% |
Additives & feeding info
Feeding and storage
Storage
Keep frozen; defrost before feeding; once defrosted, refrigerate and use within 4 days.
Feeding guide
Puppy: feed 4-8% of bodyweight daily depending on age. Adult: 2-3% of bodyweight daily. Defrost before feeding; once defrosted keep refrigerated and use within 4 days.
No additives recorded yet.
Ingredients (10)10% of the recipe is estimated
Estimated composition
- meat 90.1%
- veg 7.5%
- oil 1.4%
- fibre 1.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken with Bone (75%) | Chicken | meat · medium | 75 | 75.0 |
| 2 | Chicken Heart (10%) | Chicken Heart | meat · good | 10 | 10.0 |
| 3 | Chicken Liver (5.1%) | Chicken Liver | meat · good | 5.1 | 5.1 |
| 4 | Butternut Squash | Butternut Squash | veg · good | - | 1.8 |
| 5 | Green Vegetables | Green Vegetables | veg · medium | - | 1.7 |
| 6 | Blueberry | Blueberries | veg · good | - | 1.5 |
| 7 | Salmon Oil | Salmon Oil | oil · good | - | 1.4 |
| 8 | Hemp | Dried Hemp | veg · good | - | 1.3 |
| 9 | Kelp | Kelp | veg · good | - | 1.2 |
| 10 | Inulin (Chicory Root) | Inulin | fibre · good | - | 1.0 |
- 1. Chicken with Bone (75%)75% declared75.0% estimated
- 2. Chicken Heart (10%)10% declared10.0% estimated
- 3. Chicken Liver (5.1%)5.1% declared5.1% estimated
- 4. Butternut Squash1.8% estimated
- 5. Green Vegetables1.7% estimated
- 6. Blueberry1.5% estimated
- 7. Salmon Oil1.4% estimated
- 8. Hemp1.3% estimated
- 9. Kelp1.2% estimated
- 10. Inulin (Chicory Root)1.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-03
Brand and contact: Naked Dog
- Website
- https://nakeddog.co.uk/
- [email protected]
- Phone
- 01359 242500
- Address
- Grove Lane, Elmswell Bury St Edmunds Suffolk IP30 9HN
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-03
- Scored with
- Model v3 (methodology)
- Product page
- nakeddog.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
10 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 93 out of 100. The meat content contributed +7.9 points, and the overall quality of the ingredient list added +5.8 points. Being labelled nutritionally complete brought +2.3 points, while ingredients without printed percentages deducted -1 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.83 |
| Meat share of dry matter | 82.7% | 0.096 | +7.94 |
| Oil share of dry matter | 4.6% | -0.092 | -0.42 |
| Vegetable share of dry matter | 9.7% | -0.005 | -0.05 |
| Undeclared quantities | 9.9% | -0.106 | -1.05 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.83 |
| Meat share of dry matter | 82.7% | 0.096 | +7.94 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 4.6% | -0.092 | -0.42 |
| Vegetable share of dry matter | 9.7% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 9.9% | -0.106 | -1.05 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 93.3
- Final score
- 93/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 11.8 | 37.3 | 100 |
| Fat | 7.9 | 25 | 100 |
Scored over 2 declared nutrients (combined weight 40); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (90.1% of the recipe mass) (voluntary) | 18/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "higher protein recipe" — supported by the declared high protein data.
- "Gluten and grain free" — supported by the declared grain-free data.
4 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| higher protein recipe (on page) | High/low level | consistent | Manufacturer assertion |
| Gluten and grain free (on page) | Free-from | consistent | Manufacturer assertion |
| nothing at all artificial added (on page) | Free-from | not checkable | Manufacturer assertion |
| hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| Meat content: 90% (on page) | Content | not checkable | Manufacturer assertion |
| added chicory root to support the energy and growth requirements of your puppy (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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