Morrisons Complete Dog Food Chunks In Gravy With Beef & Veg
Wet Chunks · complete
Our verdict
Is Morrisons Complete Dog Food Chunks In Gravy With Beef & Veg a good dog food?
We score it 50/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete wet food in chunks for adult dogs, with beef, cereals and vitamins and minerals as the main ingredients.
65% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids grain: the label lists cereals
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 6.50% · Fat 3.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 6.50% |
| Fat | 3.50% |
| Fibre | 0.50% |
| Ash | 2.50% |
| Moisture | 80% |
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place. Once opened, keep refrigerated and use within 2 days.
Feeding guide
Dog Food Chunks in gravy is a complete pet food for an adult dog. 3-9 kg: 1/4-2/3 cans/day; 10-15 kg: 3/4-1 can/day; 16-25 kg: 1-1 1/2 cans/day; 26-35 kg: 1 1/2-2 cans/day; 36 kg+: 2 cans/day. Serve at room temperature with fresh drinking water available.
Additives declared on the label
Nutritional additives
Vitamin A 2000 IU/kg; Vitamin D3 200 IU/kg; Iodine (potassium iodide) 0.20 mg/kg; Copper (copper (II) sulphate pentahydrate) 1.60 mg/kg; Manganese (manganese (II) oxide) 0.80 mg/kg; Zinc (zinc sulphate monohydrate) 18.0 mg/kg
Ingredients (4)65% of the recipe is estimated
Estimated composition
- meat 35.0%
- carb 26.0%
- supplement 21.7%
- additive 17.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 35% Beef | Beef | meat · medium | 35 | 35.0 |
| 2 | Cereals | Cereals | carb · poor | - | 26.0 |
| 3 | Minerals | Vitamins and minerals | supplement · medium | - | 21.7 |
| 4 | Various Sugars | Sugars | additive · poor | - | 17.3 |
- 1. 35% Beef35% declared35.0% estimated
- 2. Cereals26.0% estimated
- 3. Minerals21.7% estimated
- 4. Various Sugars17.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Morrisons
- Website
- https://www.morrisons.com/
- Contact page
- www.morrisons.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- groceries.morrisons.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 50 out of 100 based on its ingredient profile. Ingredients without printed percentages change the score by -6.9. Furthermore, the additive load accounts for a change of -4.8, while the carbohydrate content adjusts the total by -3.9. On the positive side, the additives in the recipe contribute +3.7 to the final score.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.3 | 9.191 | -3.18 |
| Meat share of dry matter | 14.4% | 0.096 | +1.38 |
| Carb share of dry matter | 33.5% | -0.115 | -3.86 |
| Additive share of dry matter | 22.9% | 0.163 | +3.72 |
| Supplement share of dry matter | 29.2% | -0.012 | -0.36 |
| Recipe graded poor | 43.3% | -0.065 | -2.82 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 26.0% | 0.060 | +1.56 |
| Undeclared quantities | 65.0% | -0.106 | -6.86 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -21.49 | 0.222 | -4.77 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.3 | 9.191 | -3.18 |
| Meat share of dry matter | 14.4% | 0.096 | +1.38 |
| Carb share of dry matter | 33.5% | -0.115 | -3.86 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 22.9% | 0.163 | +3.72 |
| Supplement share of dry matter | 29.2% | -0.012 | -0.36 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 43.3% | -0.065 | -2.82 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 26.0% | 0.060 | +1.56 |
| Undeclared quantities | 65.0% | -0.106 | -6.86 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -21.49 | 0.222 | -4.77 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 50.3
- Final score
- 50/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 6.5 | 32.5 (band 18 to 40%) | 100 |
| Fat | 3.5 | 17.5 (band 5.5 to 20%) | 100 |
| Fibre | 0.5 | 2.5 (band 0.5 to 5%) | 96.7 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.
Declared fortification: 6 nutritional additives on the label
- Vitamin A 2000 IU/kg
- Vitamin D3 200 IU/kg
- Iodine (potassium iodide) 0.20 mg/kg
- Copper (copper (II) sulphate pentahydrate) 1.60 mg/kg
- Manganese (manganese (II) oxide) 0.80 mg/kg
- Zinc (zinc sulphate monohydrate) 18.0 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (35% of the recipe mass) (voluntary) | 7/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
33/100 · limited — 3 checkable claims: 1 consistent, 2 contradicted.
Contradicted by the label
- "Free From Gluten" — the declared label says otherwise on grain-free.
- "Free From Wheat" — the declared label says otherwise on grain-free.
Consistent with the label
- "100% Complete and Balanced" — supported by the declared complete and balanced data.
7 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Healthy Skin & Shiny Coat (on pack) | Functional | not checkable | Manufacturer assertion |
| Supports Healthy Bones (on pack) | Functional | not checkable | Manufacturer assertion |
| With Vitamin D3 to Support Healthy Bones and Teeth (on pack) | Functional | not checkable | Manufacturer assertion |
| With Zinc Promotes Healthy Skin and Shiny Coat (on pack) | Functional | not checkable | Manufacturer assertion |
| Fortified with Vitamins and Minerals to Help Support the Immune System (on pack) | Functional | not checkable | Manufacturer assertion |
| Free From Gluten (on pack) | Free-from | contradicted | Manufacturer assertion |
| Free From Wheat (on pack) | Free-from | contradicted | Manufacturer assertion |
| No Added Artificial Colours or Flavours (on pack) | Free-from | not checkable | Manufacturer assertion |
| Developed with Pet Food Experts (on pack) | Content | not checkable | Manufacturer assertion |
| 100% Complete and Balanced (on pack) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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