Morrisons Premium Natural Dog Adult Chicken
Dry Extruded · completeHigh meatClear label
Our verdict
Is Morrisons Premium Natural Dog Adult Chicken a good dog food?
We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with dried chicken protein, chicken and sweet potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
38% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 23.50% · Fat 13.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 23.50% |
| Fat | 13.50% |
| Fibre | 3% |
| Ash | 7% |
| Omega-3 fatty acids | 0.80% |
| Omega-6 fatty acids | 3.10% |
| Calcium | 1.40% |
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place away from direct sunlight. Fold bag once opened.
Feeding guide
When introducing a new food, do it gradually over a period of several days by mixing your dog's original food with this food in increasing amounts. These feeding instructions are a guide only, and should be adjusted to give a healthy body condition and depending on your dog's activity level. Always ensure fresh drinking water is available. Up to 5kg: 30g-100g per day; 5kg-10kg: 100g-165g per day; 10kg to 30kg: 165g-375g per day; up to 30kg: 375g-550g per day.
Additives declared on the label
Nutritional additives
Vitamin A 17,000 IU; Vitamin D₃ 1,500 IU; Vitamin E 70mg; Iodine (calcium iodate anhydrous) 2.5mg; Selenium (sodium selenite) 0.1mg; Copper (copper (II) (sulphate pentahydrate) 8mg; Iron (iron (II) sulphate monohydrate) 60mg; Manganese (manganese (II) oxide) 50mg; Zinc (zinc oxide) 100mg
Technological additives
Antioxidants: Natural tocopherol extracts
Ingredients (17)38% of the recipe is estimated
Estimated composition
- carb 33.8%
- meat 33.2%
- veg 17.3%
- supplement 8.8%
- oil 3.5%
- fibre 3.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken Meal 22% | Dried chicken protein | meat · good | 22 | 22.0 |
| 2 | Freshly Prepared Chicken 8% | Chicken | meat · medium | 8 | 8.0 |
| 3 | Sweet Potato (30%) | Sweet Potatoes | carb · good | 30 | 30.0 |
| 4 | Potato | Potatoes | carb · medium | - | 3.8 |
| 5 | Dried Peas | Peas | veg · good | - | 3.7 |
| 6 | Chicken Fat | Chicken Oil and Fat | oil · good | - | 3.5 |
| 7 | Beet Pulp | Beet Pulp | fibre · medium | - | 3.4 |
| 8 | Whole Linseed (2%) | Linseed | veg · good | 2 | 2.0 |
| 9 | Chicken Gravy | Chicken | meat · medium | - | 3.2 |
| 10 | Minerals | Vitamins and minerals | supplement · medium | - | 3.1 |
| 11 | Yeast Products | Yeast | supplement · good | - | 2.9 |
| 12 | as a Source of Prebiotic MOS | Mannanoligosaccharides | supplement · good | - | 2.8 |
| 13 | Dried Blueberry | Blueberries | veg · good | - | 2.6 |
| 14 | Dried Cranberry | Cranberries | veg · good | - | 2.5 |
| 15 | Marigold Meal | Calendula | veg · good | - | 2.3 |
| 16 | Turmeric | Turmeric | veg · good | - | 2.2 |
| 17 | Dried Spearmint | Spearmint | veg · good | - | 2.0 |
- 1. Chicken Meal 22%22% declared22.0% estimated
- 2. Freshly Prepared Chicken 8%8% declared8.0% estimated
- 3. Sweet Potato (30%)30% declared30.0% estimated
- 4. Potato3.8% estimated
- 5. Dried Peas3.7% estimated
- 6. Chicken Fat3.5% estimated
- 7. Beet Pulp3.4% estimated
- 8. Whole Linseed (2%)2% declared2.0% estimated
- 9. Chicken Gravy3.2% estimated
- 10. Minerals3.1% estimated
- 11. Yeast Products2.9% estimated
- 12. as a Source of Prebiotic MOS2.8% estimated
- 13. Dried Blueberry2.6% estimated
- 14. Dried Cranberry2.5% estimated
- 15. Marigold Meal2.3% estimated
- 16. Turmeric2.2% estimated
- 17. Dried Spearmint2.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Morrisons
- Website
- https://www.morrisons.com/
- Contact page
- www.morrisons.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- groceries.morrisons.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 67 out of 100 based on several key factors. The overall quality of the ingredient list adds +7.7 points, and the meat content contributes +3.5 points to the total. However, the processing format reduces the score by -6.7 points, and ingredients without printed percentages deducts -4 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.73 |
| Meat share of dry matter | 36.6% | 0.096 | +3.52 |
| Carb share of dry matter | 13.8% | -0.115 | -1.58 |
| Oil share of dry matter | 5.7% | -0.092 | -0.52 |
| Vegetable share of dry matter | 25.4% | -0.005 | -0.13 |
| Supplement share of dry matter | 13.1% | -0.012 | -0.16 |
| Undeclared quantities | 38.0% | -0.106 | -4.01 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.73 |
| Meat share of dry matter | 36.6% | 0.096 | +3.52 |
| Carb share of dry matter | 13.8% | -0.115 | -1.58 |
| Oil share of dry matter | 5.7% | -0.092 | -0.52 |
| Vegetable share of dry matter | 25.4% | -0.005 | -0.13 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 13.1% | -0.012 | -0.16 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 38.0% | -0.106 | -4.01 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 67.2
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 23.5 | 26 (band 18 to 40%) | 91.7 |
| Fat | 13.5 | 14.9 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 1.5 (band 0.5 to 2.5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 17,000 IU
- Vitamin D₃ 1,500 IU
- Vitamin E 70mg
- Iodine (calcium iodate anhydrous) 2.5mg
- Selenium (sodium selenite) 0.1mg
- Copper (copper (II) (sulphate pentahydrate) 8mg
- Iron (iron (II) sulphate monohydrate) 60mg
- Manganese (manganese (II) oxide) 50mg
- Zinc (zinc oxide) 100mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (62% of the recipe mass) (voluntary) | 12.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Capped at 60: mandatory items missing (Analytical constituents declared).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Grain Free Recipe" — supported by the declared grain-free data.
11 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| With natural antioxidants to support a strong immune system (on page) | Functional | not checkable | Manufacturer assertion |
| Naturally contains calcium to support healthy bones and teeth (on page) | Functional | not checkable | Manufacturer assertion |
| Formulated with prebiotic MOS that feeds friendly bacteria in the gut to help maintain a healthy digestive system (on page) | Functional | not checkable | Manufacturer assertion |
| A natural source of omega 3 and omega 6 for healthy skin and a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| Supports Healthy Digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy Immune System (on page) | Functional | not checkable | Manufacturer assertion |
| 100% Complete and Balanced Nutrition (on page) | Nutrient | not checkable | Manufacturer assertion |
| Made with Selected Natural Ingredients (on page) | Content | not checkable | Manufacturer assertion |
| Grain Free Recipe (on page) | Free-from | consistent | Manufacturer assertion |
| Developed with Pet Nutrition Experts (on page) | Content | not checkable | Manufacturer assertion |
| With added vitamins and minerals (on page) | Nutrient | not checkable | Manufacturer assertion |
| No Added Artificial Colours or Flavours (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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