Morrisons Premium Natural Dog Adult Chicken
Dry Extruded complete High meat Clear label
Is Morrisons Premium Natural Dog Adult Chicken a good dog food?
We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 67 out of 100 based on several key factors. The overall quality of the ingredient list adds +8.3 points, and the meat content contributes +4.3 points to the total. However, the processing format reduces the score by -7 points, and ingredients without printed percentages deducts -5 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
38% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe67
- Nutritionallow97
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with dried chicken protein, chicken and sweet potatoes as the main ingredients.
Why you might choose it
- Meat makes up an estimated 37% of the dry matter (33% as fed).
- Prints ingredient percentages on the label.
- Single named animal protein: chicken.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 23.50%
- Fat
- 13.50%
- Fibre
- 3%
- Ash
- 7%
- Omega-3 fatty acids
- 0.80%
- Omega-6 fatty acids
- 3.10%
- Calcium
- 1.40%
Additives & feeding info
Nutritional additives
Vitamin A 17,000 IU; Vitamin D₃ 1,500 IU; Vitamin E 70mg; Iodine (calcium iodate anhydrous) 2.5mg; Selenium (sodium selenite) 0.1mg; Copper (copper (II) (sulphate pentahydrate) 8mg; Iron (iron (II) sulphate monohydrate) 60mg; Manganese (manganese (II) oxide) 50mg; Zinc (zinc oxide) 100mg
Technological additives
Antioxidants: Natural tocopherol extracts
Storage
Store in a cool, dry place away from direct sunlight. Fold bag once opened.
Feeding guide
When introducing a new food, do it gradually over a period of several days by mixing your dog's original food with this food in increasing amounts. These feeding instructions are a guide only, and should be adjusted to give a healthy body condition and depending on your dog's activity level. Always ensure fresh drinking water is available. Up to 5kg: 30g-100g per day; 5kg-10kg: 100g-165g per day; 10kg to 30kg: 165g-375g per day; up to 30kg: 375g-550g per day.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (17)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken Meal 22% | Dried chicken protein | meat | good | 22 | 22.0 |
| 2 | Freshly Prepared Chicken 8% | Chicken | meat | medium | 8 | 8.0 |
| 3 | Sweet Potato (30%) | Sweet Potatoes | carb | good | 30 | 30.0 |
| 4 | Potato | Potatoes | carb | medium | - | 3.8 |
| 5 | Dried Peas | Peas | veg | good | - | 3.7 |
| 6 | Chicken Fat | Chicken Oil and Fat | oil | good | - | 3.5 |
| 7 | Beet Pulp | Beet Pulp | fibre | medium | - | 3.4 |
| 8 | Whole Linseed (2%) | Linseed | veg | good | 2 | 2.0 |
| 9 | Chicken Gravy | Chicken | meat | medium | - | 3.2 |
| 10 | Minerals | Vitamins and minerals | supplement | medium | - | 3.1 |
| 11 | Yeast Products | Yeast | supplement | good | - | 2.9 |
| 12 | as a Source of Prebiotic MOS | Mannanoligosaccharides | supplement | good | - | 2.8 |
| 13 | Dried Blueberry | Blueberries | veg | good | - | 2.6 |
| 14 | Dried Cranberry | Cranberries | veg | good | - | 2.5 |
| 15 | Marigold Meal | Calendula | veg | good | - | 2.3 |
| 16 | Turmeric | Turmeric | veg | good | - | 2.2 |
| 17 | Dried Spearmint | Spearmint | veg | good | - | 2.0 |
Brand
- Website
- https://www.morrisons.com/
- Contact page
- www.morrisons.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v2 (methodology)
- Product page
- groceries.morrisons.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +8.34 |
| Meat share of dry matter | 37.1% | 0.116 | +4.30 |
| Carb share of dry matter | 13.8% | -0.113 | -1.55 |
| Oil share of dry matter | 5.7% | -0.088 | -0.50 |
| Vegetable share of dry matter | 25.4% | -0.002 | -0.04 |
| Supplement share of dry matter | 13.1% | -0.009 | -0.12 |
| Undeclared quantities | 38.0% | -0.131 | -4.97 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 37.1 | -0.073 | -2.72 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +8.34 |
| Meat share of dry matter | 37.1% | 0.116 | +4.30 |
| Carb share of dry matter | 13.8% | -0.113 | -1.55 |
| Oil share of dry matter | 5.7% | -0.088 | -0.50 |
| Vegetable share of dry matter | 25.4% | -0.002 | -0.04 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 13.1% | -0.009 | -0.12 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 38.0% | -0.131 | -4.97 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 37.1 | -0.073 | -2.72 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 66.8
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 23.5 | 25.5 (band 18 to 40%) | 90.6 |
| Fat | 13.5 | 14.7 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 1.5 (band 0.5 to 2.5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (62% of the recipe mass) (voluntary) | 12.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Capped at 60: mandatory items missing (Analytical constituents declared).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| With natural antioxidants to support a strong immune system (on page) | Functional | Manufacturer assertion |
| Naturally contains calcium to support healthy bones and teeth (on page) | Functional | Manufacturer assertion |
| Formulated with prebiotic MOS that feeds friendly bacteria in the gut to help maintain a healthy digestive system (on page) | Functional | Manufacturer assertion |
| A natural source of omega 3 and omega 6 for healthy skin and a shiny coat (on page) | Functional | Manufacturer assertion |
| Supports Healthy Digestion (on page) | Functional | Manufacturer assertion |
| Healthy Immune System (on page) | Functional | Manufacturer assertion |
| 100% Complete and Balanced Nutrition (on page) | Nutrient | Manufacturer assertion |
| Made with Selected Natural Ingredients (on page) | Content | Manufacturer assertion |
| Grain Free Recipe (on page) | Free-from | Manufacturer assertion |
| Developed with Pet Nutrition Experts (on page) | Content | Manufacturer assertion |
| With added vitamins and minerals (on page) | Nutrient | Manufacturer assertion |
| No Added Artificial Colours or Flavours (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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