Morrisons 7 Fresh Breath Dog Dental Treats
Treat complementary
Is Morrisons 7 Fresh Breath Dog Dental Treats a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency70
- Safety100
- Evidencelimited33
Complementary baked dry treats for dogs of all life stages, with cereals, vegetable by and oils and fats as the main ingredients.
Why you might choose it
- Low in fat for its format: 3% fat on a dry-matter basis.
Why you might not
- A treat, not a complete diet: feed as an extra, not the whole diet.
- 4 poor-graded ingredients make up about 81% of the recipe.
- Low in protein: 11% protein on a dry-matter basis.
What the label tells us
- The label lists 5 ingredients.
- Lists no artificial colours or preservatives.
- Prints quantities for 1 ingredient.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 8%
- Fat
- 2%
- Fibre
- 2%
- Ash
- 2%
- Moisture
- 24%
Additives & feeding info
Nutritional additives
Vitamin D3 (cholecalciferol): 300 IU/kg; Vitamin E (dl-alpha-tocopheryl-acetate): 20 mg/kg; Biotin: 160 μg/kg
Technological additives
Preservatives
Storage
Store in a cool, dry place away from direct sunlight. Reseal securely after opening. Best before and batch number: See print.
Feeding guide
1 piece per day, depending on the age and the size of your dog. Fresh drinking water should always be available. Dogs should be supervised at all times while eating the snack.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists cereals
- You need more protein than this: 10.5% on a dry-matter basis is in the low band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (5)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Cereals | Cereals | carb | poor | - | 30.6 |
| 2 | Derivatives of Vegetable Origin | Vegetable By-Products | other | poor | - | 26.8 |
| 3 | Oils and Fats | Oils and Fats | oil | poor | - | 23.0 |
| 4 | Minerals | Vitamins and minerals | supplement | medium | - | 19.1 |
| 5 | 0.5% Sodium Phosphates | Sodium phosphate | additive | poor | 0.5 | 0.5 |
Brand
- Website
- https://www.morrisons.com/
- Contact page
- www.morrisons.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Product page
- groceries.morrisons.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | -0.7 | 9.915 | -6.62 |
| Carb share of dry matter | 33.2% | -0.113 | -3.74 |
| Oil share of dry matter | 28.0% | -0.088 | -2.47 |
| Additive share of dry matter | 0.6% | 0.177 | +0.10 |
| Supplement share of dry matter | 21.7% | -0.009 | -0.19 |
| Other share of dry matter | 16.5% | -0.371 | -6.13 |
| Recipe graded poor | 80.9% | -0.045 | -3.62 |
| Number of poor ingredients | 4 | -0.868 | -3.47 |
| Largest single poor ingredient | 30.6% | 0.056 | +1.73 |
| Undeclared quantities | 99.5% | -0.131 | -13.02 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| Additive penalty | -0.60 | 0.236 | -0.14 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Baked | yes | -2.321 | -2.32 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | -0.7 | 9.915 | -6.62 |
| Meat share of dry matter | 0.0% | 0.116 | +0.00 |
| Carb share of dry matter | 33.2% | -0.113 | -3.74 |
| Oil share of dry matter | 28.0% | -0.088 | -2.47 |
| Vegetable share of dry matter | 0.0% | -0.002 | +0.00 |
| Additive share of dry matter | 0.6% | 0.177 | +0.10 |
| Supplement share of dry matter | 21.7% | -0.009 | -0.19 |
| Other share of dry matter | 16.5% | -0.371 | -6.13 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 80.9% | -0.045 | -3.62 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 4 | -0.868 | -3.47 |
| Largest single poor ingredient | 30.6% | 0.056 | +1.73 |
| Undeclared quantities | 99.5% | -0.131 | -13.02 |
| Prints ingredient percentages | no | 3.194 | +0.00 |
| Complete diet | no | 1.703 | +0.00 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 0.0 | -0.073 | +0.00 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | -0.60 | 0.236 | -0.14 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | yes | -2.321 | -2.32 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- +0.05
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 24.8
- Final score
- 25/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (0.5% of the recipe mass) (voluntary) | 0.1/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Star shaped stick to help clean between your dog's teeth and along the gum line (on page) | Functional | Manufacturer assertion |
| Dental Sticks help remove plaque deposits and reduce tartar (on page) | Functional | Manufacturer assertion |
| With an active ingredient added to reduce the growth of plaque (on page) | Functional | Manufacturer assertion |
| Supports Healthy Teeth & Gums (on pack) | Functional | Manufacturer assertion |
| Sugar Free Recipe (on pack) | Free-from | Manufacturer assertion |
| Vegetarian Recipe (on pack) | Content | Manufacturer assertion |
| No Artificial Colours or Flavours (on pack) | Free-from | Manufacturer assertion |
| One - A - Day (on pack) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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