Is More Senior Chicken All Breeds a good dog food?
We score it 59/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 59 out of 100. The inclusion of ingredients without printed percentages contributed -6.9 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +6.5 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
66% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe59
- Nutritionalhigh95
- Transparency60
- Safety100
- Evidencelimited0
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for senior dogs, with chicken, rice and dried chicken protein as the main ingredients.
Estimated composition
Typical analysis (as fed)
- Protein
- 25%
- Fat
- 13.50%
- Fibre
- 3.50%
- Ash
- 7.50%
- Moisture
- 8%
- Omega-3 fatty acids
- 0.80%
- Omega-6 fatty acids
- 2.60%
- Calcium
- 1.10%
- Phosphorus
- 0.50%
Energy: 369 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 26600 iu/kg; Vitamin D3 2660 iu/kg; Vitamin E 154 mg/kg; Ferrous Sulphate Monohydrate 186.62 mg/kg; Copper Sulphate Pentahydrate 39.2 mg/kg; Manganese Sulphate Monohydrate 131.32 mg/kg; Zinc Sulphate Monohydrate 388.92 mg/kg; Calcium Iodate 2.24 mg/kg; Sodium Selenite 0.77 mg/kg
Technological additives
Natural D-mixed tocopherols; marigold extract; rosemary extract
Storage
Please store in a cool dry place. Once opened, keep in an airtight container.
Feeding guide
Dog Weight (kg) / Daily feed (g): 1-5 / 25-85; 5-10 / 85-145; 10-20 / 145-245; 20-30 / 245-330; 30-40 / 330-410; 40-50 / 410-485; 50-60 / 485-555. Split between morning and afternoon meal. Adjust to keep dog in lean, active condition.
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (24)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh Chicken (20.3%) | Chicken | meat | medium | 20.3 | 20.3 |
| 2 | Rice | Rice - white | carb | medium | - | 4.1 |
| 3 | Chicken Meal (12%) | Dried chicken protein | meat | good | 12 | 12.0 |
| 4 | Oats | Oats | carb | medium | - | 4.0 |
| 5 | Whole Maize | Whole-Grain Maize | carb | medium | - | 3.9 |
| 6 | Beet Pulp | Beet Pulp | fibre | medium | - | 3.8 |
| 7 | Potato Protein | Potato protein | carb | medium | - | 3.7 |
| 8 | Chicken Fat | Chicken Oil and Fat | oil | good | - | 3.6 |
| 9 | Salmon Oil (2%) | Salmon Oil | oil | good | 2 | 2.0 |
| 10 | Chicken Digest | Digest | meat | poor | - | 3.5 |
| 11 | Linseed | Linseed | veg | good | - | 3.4 |
| 12 | Dried Egg | Dried Egg | meat | medium | - | 3.3 |
| 13 | Brewers Yeast | Brewer's Yeast | supplement | good | - | 3.2 |
| 14 | Minerals | Vitamins and minerals | supplement | medium | - | 3.1 |
| 15 | L-Carnitine | L-Carnitine | supplement | medium | - | 3.0 |
| 16 | Glucosamine | Glucosamine | supplement | good | - | 2.9 |
| 17 | Chondroitin Sulphate | Chondroitin | supplement | good | - | 2.8 |
| 18 | MSM | MSM | supplement | good | - | 2.7 |
| 19 | MOS | Mannanoligosaccharides | supplement | good | - | 2.6 |
| 20 | FOS | Fructo-oligosaccharides | supplement | good | - | 2.5 |
| 21 | Rosemary Extract | Rosemary | veg | good | - | 2.4 |
| 22 | Yucca Extract | Yucca Schidigera | supplement | good | - | 2.3 |
| 23 | Marigold Meal | Calendula | veg | good | - | 2.2 |
| 24 | Citrus Extract | Citric Acid | additive | medium | - | 2.2 |
Brand
- Website
- https://morepetfoods.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- morepetfoods.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-07. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.53 |
| Meat share of dry matter | 23.2% | 0.096 | +2.23 |
| Carb share of dry matter | 16.0% | -0.115 | -1.84 |
| Oil share of dry matter | 7.7% | -0.092 | -0.71 |
| Vegetable share of dry matter | 7.6% | -0.005 | -0.04 |
| Additive share of dry matter | 2.7% | 0.163 | +0.44 |
| Supplement share of dry matter | 32.5% | -0.012 | -0.40 |
| Recipe graded poor | 3.5% | -0.065 | -0.23 |
| Poor-quality meat in recipe | 3.5% | -0.179 | -0.63 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.5% | 0.060 | +0.21 |
| Undeclared quantities | 65.7% | -0.106 | -6.94 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -2.58 | 0.222 | -0.57 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.53 |
| Meat share of dry matter | 23.2% | 0.096 | +2.23 |
| Carb share of dry matter | 16.0% | -0.115 | -1.84 |
| Oil share of dry matter | 7.7% | -0.092 | -0.71 |
| Vegetable share of dry matter | 7.6% | -0.005 | -0.04 |
| Additive share of dry matter | 2.7% | 0.163 | +0.44 |
| Supplement share of dry matter | 32.5% | -0.012 | -0.40 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 3.5% | -0.065 | -0.23 |
| Poor-quality meat in recipe | 3.5% | -0.179 | -0.63 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.5% | 0.060 | +0.21 |
| Undeclared quantities | 65.7% | -0.106 | -6.94 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.58 | 0.222 | -0.57 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 58.8
- Final score
- 59/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.2 (band 18.048913043478258 to 40%) | 94.9 |
| Fat | 13.5 | 14.7 (band 5.514945652173912 to 20%) | 100 |
| Fibre | 3.5 | 3.8 (band 0.5 to 5%) | 100 |
| Calcium | 1.1 | 1.2 (band 0.5013586956521738 to 2.5%) | 90.8 |
| Phosphorus | 0.5 | 0.5 (band 0.4010869565217391 to 1.6%) | 77.1 |
| Calcium:phosphorus ratio | 2.2 | 2.2 (band 1 to 2%) | 90 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 369 | 401.1 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 26600 iu/kg
- Vitamin D3 2660 iu/kg
- Vitamin E 154 mg/kg
- Ferrous Sulphate Monohydrate 186.62 mg/kg
- Copper Sulphate Pentahydrate 39.2 mg/kg
- Manganese Sulphate Monohydrate 131.32 mg/kg
- Zinc Sulphate Monohydrate 388.92 mg/kg
- Calcium Iodate 2.24 mg/kg
- Sodium Selenite 0.77 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (34.3% of the recipe mass) (voluntary) | 6.9/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "More™ is delicious and easy to digest because it's rich in high-quality meat and free from wheat and gluten." — the declared label says otherwise on grain-free.
10 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Added joint care, including MSM, for natural pain relief and anti-inflammatory properties. (on page) | Functional | not checkable | Manufacturer assertion |
| ALL NATURAL We guarantee that everything in our food is natural, with no artificial colours or flavours. (on page) | Free-from | not checkable | Manufacturer assertion |
| Preserved naturally with vitamins E and C and rosemary extract. (on page) | Content | not checkable | Manufacturer assertion |
| Contains important antioxidants vitamin E, vitamin C, selenium, lutein, beta-carotene and citrus extracts, rich in bioflavonoids which have been shown to be essential for natural immune function. (on page) | Functional | not checkable | Manufacturer assertion |
| Our crunchy kibble helps to reduce tartar and plaque (on page) | Functional | not checkable | Manufacturer assertion |
| With no added sugar. (on page) | Free-from | not checkable | Manufacturer assertion |
| We've managed to cut the calories and fat content without skimping on taste. We've added L-Carnitine which can help your dog metabolise body fat more easily. (on page) | Functional | not checkable | Manufacturer assertion |
| More™ is delicious and easy to digest because it's rich in high-quality meat and free from wheat and gluten. (on page) | Free-from | contradicted | Manufacturer assertion |
| We add glucosamine, chondroitin and MSM to repair cartilage and neutralise destructive enzymes in joints. (on page) | Functional | not checkable | Manufacturer assertion |
| Fresh Chicken (20.3%) (on page) | Content | not checkable | Manufacturer assertion |
| Fresh chicken... is always UK reared (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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