Masters Dog Foods Puppy & Junior
Dry Extruded · completeHigh meatClear label
Our verdict
Is Masters Dog Foods Puppy & Junior a good dog food?
We score it 57/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for puppies, with dehydrated poultry proteins, rice and whole as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
43% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated poultry proteins
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists fish meal
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 29% · Fat 17%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 29% |
| Fat | 17% |
| Fibre | 2% |
| Ash | 6.50% |
Additives & feeding info
Feeding and storage
Feeding guide
Weaning can commence at 3.5-4 weeks of age. Thoroughly soften in warm water to porridge consistency, gradually introducing dry pellets.
Additives declared on the label
Nutritional additives
Vitamin A 20,000 iu/kg; Vitamin D3 2,000 iu/kg; Vitamin E 110 mg/kg
Ingredients (18)43% of the recipe is estimated
Estimated composition
- meat 34.4%
- carb 34.2%
- supplement 9.2%
- oil 7.8%
- fibre 7.0%
- veg 5.1%
- additive 2.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Poultry Meal (28%) | Dehydrated Poultry Proteins | meat · good | 28 | 28.0 |
| 2 | White Rice (26%) | Rice - white | carb · medium | 26 | 26.0 |
| 3 | Whole Maize | Whole-Grain Maize | carb · medium | - | 4.3 |
| 4 | Poultry Oil | Poultry Fat | oil · medium | - | 4.1 |
| 5 | Maize Gluten Meal | Maize gluten | carb · poor | - | 3.9 |
| 6 | Sugarbeet Pellets | Beet Pulp | fibre · medium | - | 3.8 |
| 7 | Fish Meal | Fish Meal | meat · medium | - | 3.6 |
| 8 | Whole Linseed (2.5%) | Linseed | veg · good | 2.5 | 2.5 |
| 9 | Brewers Yeast | Brewer's Yeast | supplement · good | - | 3.4 |
| 10 | Salmon Oil (0.6%) | Salmon Oil | oil · good | 0.6 | 0.6 |
| 11 | Chicory Root Extract (as a source of Prebiotic FOS) (0.3%) | Chicory Root Extract | fibre · good | 0.3 | 0.3 |
| 12 | Extract of Yucca Schidigera | Yucca Schidigera | supplement · good | - | 3.3 |
| 13 | Chicken Fat | Chicken Oil and Fat | oil · good | - | 3.1 |
| 14 | Sugar Beet pulp | Beet Pulp | fibre · medium | - | 2.9 |
| 15 | Dried Egg | Dried Egg | meat · medium | - | 2.8 |
| 16 | Whole Linseed | Linseed | veg · good | - | 2.6 |
| 17 | Vitamins & Minerals | Vitamin | supplement · good | - | 2.5 |
| 18 | Salt | Salt | additive · poor | - | 2.3 |
- 1. Poultry Meal (28%)28% declared28.0% estimated
- 2. White Rice (26%)26% declared26.0% estimated
- 3. Whole Maize4.3% estimated
- 4. Poultry Oil4.1% estimated
- 5. Maize Gluten Meal3.9% estimated
- 6. Sugarbeet Pellets3.8% estimated
- 7. Fish Meal3.6% estimated
- 8. Whole Linseed (2.5%)2.5% declared2.5% estimated
- 9. Brewers Yeast3.4% estimated
- 10. Salmon Oil (0.6%)0.6% declared0.6% estimated
- 11. Chicory Root Extract (as a source of Prebiotic FOS) (0.3%)0.3% declared0.3% estimated
- 12. Extract of Yucca Schidigera3.3% estimated
- 13. Chicken Fat3.1% estimated
- 14. Sugar Beet pulp2.9% estimated
- 15. Dried Egg2.8% estimated
- 16. Whole Linseed2.6% estimated
- 17. Vitamins & Minerals2.5% estimated
- 18. Salt2.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Masters Dog Foods
- Phone
- 01327 811758
- Address
- Hilltop Farm South Kilworth Road Walcote Leicestershire LE17 4LA
- Contact page
- mastersdogfoods.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- mastersdogfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 57 out of 100 based on several key factors. The processing format contributed -6.7 points, and the overall quality of the ingredient list added +5.2 points. On the other hand, ingredients without printed percentages resulted in -4.5 points, while the carbohydrate content accounted for -3.8 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.23 |
| Meat share of dry matter | 28.3% | 0.096 | +2.72 |
| Carb share of dry matter | 33.2% | -0.115 | -3.82 |
| Oil share of dry matter | 8.5% | -0.092 | -0.78 |
| Vegetable share of dry matter | 5.1% | -0.005 | -0.03 |
| Additive share of dry matter | 2.3% | 0.163 | +0.37 |
| Supplement share of dry matter | 9.3% | -0.012 | -0.11 |
| Recipe graded poor | 6.2% | -0.065 | -0.40 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.9% | 0.060 | +0.24 |
| Undeclared quantities | 42.6% | -0.106 | -4.50 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -2.92 | 0.222 | -0.65 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.23 |
| Meat share of dry matter | 28.3% | 0.096 | +2.72 |
| Carb share of dry matter | 33.2% | -0.115 | -3.82 |
| Oil share of dry matter | 8.5% | -0.092 | -0.78 |
| Vegetable share of dry matter | 5.1% | -0.005 | -0.03 |
| Additive share of dry matter | 2.3% | 0.163 | +0.37 |
| Supplement share of dry matter | 9.3% | -0.012 | -0.11 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 6.2% | -0.065 | -0.40 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.9% | 0.060 | +0.24 |
| Undeclared quantities | 42.6% | -0.106 | -4.50 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.92 | 0.222 | -0.65 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 57.1
- Final score
- 57/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29 | 32 | 100 |
| Fat | 17 | 18.8 | 100 |
Scored over 2 declared nutrients (combined weight 40); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 3 nutritional additives on the label
- Vitamin A 20,000 iu/kg
- Vitamin D3 2,000 iu/kg
- Vitamin E 110 mg/kg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (57.4% of the recipe mass) (voluntary) | 11.5/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "Wheat Gluten-Free Hypoallergenic Diet" — the declared label says otherwise on grain-free.
Consistent with the label
- "A nutritionally complete hypoallergenic diet for puppies, pregnant and lactating mothers and dogs requiring the highest protein and calorie diet" — supported by the declared complete and balanced data.
5 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Added prebiotic to help support digestive health (on page) | Functional | not checkable | Manufacturer assertion |
| Linseed and Salmon Oil are added for glossy coat condition (on page) | Functional | not checkable | Manufacturer assertion |
| No added artificial colours or flavours (on page) | Free-from | not checkable | Manufacturer assertion |
| rich in top quality British chicken and rice (on page) | Content | not checkable | Manufacturer assertion |
| No added soya or dairy (on page) | Free-from | not checkable | Manufacturer assertion |
| Wheat Gluten-Free Hypoallergenic Diet (on page) | Free-from | contradicted | Manufacturer assertion |
| A nutritionally complete hypoallergenic diet for puppies, pregnant and lactating mothers and dogs requiring the highest protein and calorie diet (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Puppy & Junior
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.