Our verdict
Is Masters Dog Foods Meaty Crunch a good dog food?
We score it 43/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for adult dogs, with wheat, bone meal and wheatfeed pellets as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
75% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated poultry proteins
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids grain: the label lists wheat
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 22% · Fat 10%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 22% |
| Fat | 10% |
| Fibre | 3% |
| Ash | 9.50% |
Additives & feeding info
Feeding and storage
Feeding guide
1 – 10 kg: 25 – 150 g; 10 – 15 kg: 150 – 205 g; 15 – 25 kg: 205 – 300 g; 25 – 35 kg: 300 – 385 g; 35 - 45 kg: 385 - 465 g; 45 kg+: 465+ g. Add warm water and feed immediately. Alternatively, may be fed either soaked or dry.
Additives declared on the label
Nutritional additives
Vitamin A 20,000 iu/kg; Vitamin D3 2,000 iu/kg; Vitamin E 110 mg/kg
Ingredients (9)75% of the recipe is estimated
Estimated composition
- carb 43.2%
- oil 17.8%
- supplement 14.5%
- mineral 14.5%
- meat 9.0%
- veg 1.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Whole Wheat | Wheat | carb · poor | - | 23.0 |
| 2 | Meat & Bone Meal (14.5%) | Bone meal | mineral · medium | 14.5 | 14.5 |
| 3 | Wheatfeed Pellets | Wheatfeed pellets | carb · poor | - | 20.2 |
| 4 | Poultry Meal (9%) | Dehydrated Poultry Proteins | meat · good | 9 | 9.0 |
| 5 | Poultry Oil | Poultry Fat | oil · medium | - | 17.3 |
| 6 | Whole Linseed (1%) | Linseed | veg · good | 1 | 1.0 |
| 7 | Salmon Oil (0.5%) | Salmon Oil | oil · good | 0.5 | 0.5 |
| 8 | Mannan-oligosaccarides (Prebiotic MOS) (0.1%) | Mannanoligosaccharides | supplement · good | 0.1 | 0.1 |
| 9 | Extract of Yucca Schidigera | Yucca Schidigera | supplement · good | - | 14.4 |
- 1. Whole Wheat23.0% estimated
- 2. Meat & Bone Meal (14.5%)14.5% declared14.5% estimated
- 3. Wheatfeed Pellets20.2% estimated
- 4. Poultry Meal (9%)9% declared9.0% estimated
- 5. Poultry Oil17.3% estimated
- 6. Whole Linseed (1%)1% declared1.0% estimated
- 7. Salmon Oil (0.5%)0.5% declared0.5% estimated
- 8. Mannan-oligosaccarides (Prebiotic MOS) (0.1%)0.1% declared0.1% estimated
- 9. Extract of Yucca Schidigera14.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Masters Dog Foods
- Phone
- 01327 811758
- Address
- Hilltop Farm South Kilworth Road Walcote Leicestershire LE17 4LA
- Contact page
- mastersdogfoods.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- mastersdogfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score came in at 43 out of 100, after several negative factors weighed against the product. Ingredients without printed percentages contributed -7.9 points, while the processing format took off -6.7. The carbohydrate content reduced the score by -4.8, and lower-quality ingredients cost a further -2.8 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.2 | 9.191 | +2.18 |
| Meat share of dry matter | 9.0% | 0.096 | +0.86 |
| Carb share of dry matter | 41.4% | -0.115 | -4.76 |
| Oil share of dry matter | 19.2% | -0.092 | -1.76 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Supplement share of dry matter | 14.5% | -0.012 | -0.18 |
| Recipe graded poor | 43.2% | -0.065 | -2.81 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 23.0% | 0.060 | +1.38 |
| Undeclared quantities | 74.9% | -0.106 | -7.91 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.2 | 9.191 | +2.18 |
| Meat share of dry matter | 9.0% | 0.096 | +0.86 |
| Carb share of dry matter | 41.4% | -0.115 | -4.76 |
| Oil share of dry matter | 19.2% | -0.092 | -1.76 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 14.5% | -0.012 | -0.18 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 43.2% | -0.065 | -2.81 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 23.0% | 0.060 | +1.38 |
| Undeclared quantities | 74.9% | -0.106 | -7.91 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 42.7
- Final score
- 43/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 22 | 24.3 (band 18 to 40%) | 87.2 |
| Fat | 10 | 11 (band 5.5 to 20%) | 93 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 3 nutritional additives on the label
- Vitamin A 20,000 iu/kg
- Vitamin D3 2,000 iu/kg
- Vitamin E 110 mg/kg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (25.1% of the recipe mass) (voluntary) | 5/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Added Linseed and Salmon Oil for glossy coat condition (on page) | Functional | not checkable | Manufacturer assertion |
| Linseed and Salmon Oil are added to give your dog a beautiful, glossy coat and help supply high levels of Omega 3 & Omega 6 fatty acids. (on page) | Functional | not checkable | Manufacturer assertion |
| Prebiotics are included to help support optimum digestive health. (on page) | Functional | not checkable | Manufacturer assertion |
| Rich in British Chicken and Beef (on page) | Content | not checkable | Manufacturer assertion |
| Added Prebiotics (on page) | Content | not checkable | Manufacturer assertion |
| No added soya or dairy (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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