Our verdict
Is Luna & Me Beefy Beef Mince a good dog food?
We score it 88/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete raw food for adult dogs, with beef steak, heart and liver as the main ingredients.
49% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken breast
- Your dog avoids beef: the label lists beef steak
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids grain: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 34.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 16.05% · Fat 10.59%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 16.05% |
| Fat | 10.59% |
| Fibre | 0.68% |
| Ash | 1.94% |
| Moisture | 68.81% |
| Calcium | 0.37% |
| Phosphorus | 0.35% |
Energy: 167 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store frozen until ready to serve. Defrost overnight in the refrigerator. Serve fresh daily to provide optimal taste and nutritional benefits.
Feeding guide
5 x 100g patties per day. Split into two meals - 2 patties in the morning and 2 in the evening. We always round up to whole patties.
No additives recorded yet.
Ingredients (23)49% of the recipe is estimated
Estimated composition
- meat 87.0%
- veg 8.5%
- oil 2.2%
- mineral 1.0%
- supplement 0.7%
- carb 0.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 51% Beef – Steak | Beef Steak | meat · good | 51 | 51.0 |
| 2 | Heart | Heart | meat · good | - | 14.5 |
| 3 | Liver | Liver | meat · good | - | 5.0 |
| 4 | Kidney | Kidney | meat · good | - | 14.5 |
| 5 | Chicken Breast | Chicken Breast | meat · good | - | 1.0 |
| 6 | Chicken Thigh | Chicken Thigh | meat · good | - | 1.0 |
| 7 | Chicken Bone | Bone | mineral · medium | - | 1.0 |
| 8 | Vegetables & Fruits: Kale | Vegetables | veg · medium | - | 1.0 |
| 9 | Butternut Squash | Butternut Squash | veg · good | - | 0.9 |
| 10 | Carrot | Carrots | veg · good | - | 0.9 |
| 11 | Apple | Apples | veg · good | - | 0.9 |
| 12 | Spinach | Spinach | veg · good | - | 0.8 |
| 13 | Superfoods & Oils: Chia Seeds | Chia Seeds | veg · good | - | 0.8 |
| 14 | Goji Berry | Goji Berry | veg · good | - | 0.8 |
| 15 | Wheat Germ Oil | Wheatgerm Oil | oil · medium | - | 0.8 |
| 16 | Coconut Oil | Coconut Oil | oil · medium | - | 0.7 |
| 17 | Nutritional Yeast | Yeast | supplement · good | - | 0.7 |
| 18 | Salmon Oil | Salmon Oil | oil · good | - | 0.7 |
| 19 | Bilberry | Bilberries | veg · good | - | 0.7 |
| 20 | Wheatgrass | Wheatgrass | carb · good | - | 0.6 |
| 21 | Spirulina | Spirulina | veg · good | - | 0.6 |
| 22 | Chicory Root | Chicory root | veg · good | - | 0.6 |
| 23 | Kelp | Kelp | veg · good | - | 0.5 |
- 1. 51% Beef – Steak51% declared51.0% estimated
- 2. Heart14.5% estimated
- 3. Liver5.0% estimated
- 4. Kidney14.5% estimated
- 5. Chicken Breast1.0% estimated
- 6. Chicken Thigh1.0% estimated
- 7. Chicken Bone1.0% estimated
- 8. Vegetables & Fruits: Kale1.0% estimated
- 9. Butternut Squash0.9% estimated
- 10. Carrot0.9% estimated
- 11. Apple0.9% estimated
- 12. Spinach0.8% estimated
- 13. Superfoods & Oils: Chia Seeds0.8% estimated
- 14. Goji Berry0.8% estimated
- 15. Wheat Germ Oil0.8% estimated
- 16. Coconut Oil0.7% estimated
- 17. Nutritional Yeast0.7% estimated
- 18. Salmon Oil0.7% estimated
- 19. Bilberry0.7% estimated
- 20. Wheatgrass0.6% estimated
- 21. Spirulina0.6% estimated
- 22. Chicory Root0.6% estimated
- 23. Kelp0.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Luna & Me
- Website
- https://www.lunaandme.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.lunaandme.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We scored this food 88 out of 100. The overall quality of the ingredient list contributed +8.8 points. Ingredients without printed percentages reduced the score by -5.2, the meat content contributed +4.4, and being labelled nutritionally complete contributed +2.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.81 |
| Meat share of dry matter | 45.5% | 0.096 | +4.37 |
| Carb share of dry matter | 1.8% | -0.115 | -0.20 |
| Oil share of dry matter | 6.9% | -0.092 | -0.63 |
| Vegetable share of dry matter | 8.7% | -0.005 | -0.05 |
| Supplement share of dry matter | 2.1% | -0.012 | -0.03 |
| Undeclared quantities | 49.0% | -0.106 | -5.17 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.81 |
| Meat share of dry matter | 45.5% | 0.096 | +4.37 |
| Carb share of dry matter | 1.8% | -0.115 | -0.20 |
| Oil share of dry matter | 6.9% | -0.092 | -0.63 |
| Vegetable share of dry matter | 8.7% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 2.1% | -0.012 | -0.03 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 49.0% | -0.106 | -5.17 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 88.1
- Final score
- 88/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 16.05 | 51.5 (band 24.09426098108368 to 40%) | 100 |
| Fat | 10.59 | 34 (band 7.362135299775568 to 20%) | 100 |
| Fibre | 0.68 | 2.2 (band 0.5 to 5%) | 92.4 |
| Calcium | 0.37 | 1.2 (band 0.6692850272523244 to 2.5%) | 86.9 |
| Phosphorus | 0.35 | 1.1 (band 0.5354280218018596 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.1 | 1.1 (band 1 to 2%) | 73.4 |
| Energy (kcal/100g) | 167 | 535.4 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (51% of the recipe mass) (voluntary) | 10.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Rich in protein, iron, and essential vitamins for muscle strength, stamina, and vitality." — supported by the declared high protein data.
12 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Builds strong, healthy muscles and provides sustained daily energy. (on page) | Functional | not checkable | Manufacturer assertion |
| Promotes healthy digestion and everyday gut comfort. (on page) | Functional | not checkable | Manufacturer assertion |
| Nourishes soft, glossy coats and promotes healthy skin. (on page) | Functional | not checkable | Manufacturer assertion |
| Crafted to maintain active lifestyles and fuel daily adventures. (on page) | Functional | not checkable | Manufacturer assertion |
| Lean proteins carefully balanced to support overall nutrition and healthy bones. (on page) | Functional | not checkable | Manufacturer assertion |
| Rich in antioxidants to naturally boost your dog’s immunity. (on page) | Functional | not checkable | Manufacturer assertion |
| Gently support healthy digestion with essential vitamins and fibre for everyday wellness. (on page) | Functional | not checkable | Manufacturer assertion |
| Essential omega fats to nourish skin and maintain a beautifully shiny coat. (on page) | Functional | not checkable | Manufacturer assertion |
| Powerful antioxidants to support immune health, digestion, and daily vitality. (on page) | Functional | not checkable | Manufacturer assertion |
| Naturally promote gut comfort and digestive balance. (on page) | Functional | not checkable | Manufacturer assertion |
| Naturally packed with vitamins and minerals to enhance overall wellness and immunity. (on page) | Functional | not checkable | Manufacturer assertion |
| free from fillers and nasties (on page) | Free-from | not checkable | Manufacturer assertion |
| Rich in protein, iron, and essential vitamins for muscle strength, stamina, and vitality. (on page) | Nutrient | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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