Luna & Me Beefy Beef Mince
Raw complete High meat
Is Luna & Me Beefy Beef Mince a good dog food?
We score it 91/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves an overall score of 91 out of 100 based on several key factors. The processing format contributed +13.3 points, and the overall quality of the ingredient list added +9.5 points. Furthermore, the meat content contributed +9 points to the total. However, ingredients without printed percentages reduced the score by -6.4 points.
49% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe91
- Nutritionalhigh95
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete raw food for adult dogs, with beef steak, heart and liver as the main ingredients.
Why you might choose it
- Meat makes up an estimated 78% of the dry matter (87% as fed).
- High in protein: 52% protein on a dry-matter basis.
- Declares energy content, which most labels omit.
Why you might not
- High in fat: 34% fat on a dry-matter basis.
- Needs freezer space and defrosting before serving.
Estimated composition
Typical analysis (as fed)
- Protein
- 16.05%
- Fat
- 10.59%
- Fibre
- 0.68%
- Ash
- 1.94%
- Moisture
- 68.81%
- Calcium
- 0.37%
- Phosphorus
- 0.35%
Energy: 167 kcal/100g
Additives & feeding info
No additives recorded yet.
Storage
Store frozen until ready to serve. Defrost overnight in the refrigerator. Serve fresh daily to provide optimal taste and nutritional benefits.
Feeding guide
5 x 100g patties per day. Split into two meals - 2 patties in the morning and 2 in the evening. We always round up to whole patties.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken breast
- Your dog avoids beef: the label lists beef steak
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids grain: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 34.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (23)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 51% Beef – Steak | Beef Steak | meat | good | 51 | 51.0 |
| 2 | Heart | Heart | meat | good | - | 14.5 |
| 3 | Liver | Liver | meat | good | - | 5.0 |
| 4 | Kidney | Kidney | meat | good | - | 14.5 |
| 5 | Chicken Breast | Chicken Breast | meat | good | - | 1.0 |
| 6 | Chicken Thigh | Chicken Thigh | meat | good | - | 1.0 |
| 7 | Chicken Bone | Bone | mineral | medium | - | 1.0 |
| 8 | Vegetables & Fruits: Kale | Vegetables | veg | medium | - | 1.0 |
| 9 | Butternut Squash | Butternut Squash | veg | good | - | 0.9 |
| 10 | Carrot | Carrots | veg | good | - | 0.9 |
| 11 | Apple | Apples | veg | good | - | 0.9 |
| 12 | Spinach | Spinach | veg | good | - | 0.8 |
| 13 | Superfoods & Oils: Chia Seeds | Chia Seeds | veg | good | - | 0.8 |
| 14 | Goji Berry | Goji Berry | veg | good | - | 0.8 |
| 15 | Wheat Germ Oil | Wheatgerm Oil | oil | medium | - | 0.8 |
| 16 | Coconut Oil | Coconut Oil | oil | medium | - | 0.7 |
| 17 | Nutritional Yeast | Yeast | supplement | good | - | 0.7 |
| 18 | Salmon Oil | Salmon Oil | oil | good | - | 0.7 |
| 19 | Bilberry | Bilberries | veg | good | - | 0.7 |
| 20 | Wheatgrass | Wheatgrass | carb | good | - | 0.6 |
| 21 | Spirulina | Spirulina | veg | good | - | 0.6 |
| 22 | Chicory Root | Chicory root | veg | good | - | 0.6 |
| 23 | Kelp | Kelp | veg | good | - | 0.5 |
Brand
- Website
- https://www.lunaandme.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v2 (methodology)
- Product page
- www.lunaandme.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 1.0 | 9.915 | +9.50 |
| Meat share of dry matter | 77.6% | 0.116 | +9.00 |
| Carb share of dry matter | 1.8% | -0.113 | -0.20 |
| Oil share of dry matter | 6.9% | -0.088 | -0.61 |
| Vegetable share of dry matter | 8.7% | -0.002 | -0.02 |
| Supplement share of dry matter | 2.1% | -0.009 | -0.02 |
| Undeclared quantities | 49.0% | -0.131 | -6.41 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | yes | 13.322 | +13.32 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 1.0 | 9.915 | +9.50 |
| Meat share of dry matter | 77.6% | 0.116 | +9.00 |
| Carb share of dry matter | 1.8% | -0.113 | -0.20 |
| Oil share of dry matter | 6.9% | -0.088 | -0.61 |
| Vegetable share of dry matter | 8.7% | -0.002 | -0.02 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 2.1% | -0.009 | -0.02 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 49.0% | -0.131 | -6.41 |
| Prints ingredient percentages | no | 3.194 | +0.00 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 0.0 | -0.073 | +0.00 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | yes | 13.322 | +13.32 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- +0.10
- Subtotal
- 90.5
- Final score
- 91/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 91/100 | current |
| v1 | 90/100 | |
| v1.9 | 91/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 16.05 | 51.5 (band 18 to 40%) | 100 |
| Fat | 10.59 | 34 (band 5.5 to 20%) | 100 |
| Fibre | 0.68 | 2.2 (band 0.5 to 5%) | 92.4 |
| Calcium | 0.37 | 1.2 (band 0.5 to 2.5%) | 90.6 |
| Phosphorus | 0.35 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.1 | 1.1 (band 1 to 2%) | 73.4 |
| Energy (kcal/100g) | 167 | 535.4 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (51% of the recipe mass) (voluntary) | 10.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Builds strong, healthy muscles and provides sustained daily energy. (on page) | Functional | Manufacturer assertion |
| Promotes healthy digestion and everyday gut comfort. (on page) | Functional | Manufacturer assertion |
| Nourishes soft, glossy coats and promotes healthy skin. (on page) | Functional | Manufacturer assertion |
| Crafted to maintain active lifestyles and fuel daily adventures. (on page) | Functional | Manufacturer assertion |
| Lean proteins carefully balanced to support overall nutrition and healthy bones. (on page) | Functional | Manufacturer assertion |
| Rich in antioxidants to naturally boost your dog’s immunity. (on page) | Functional | Manufacturer assertion |
| Gently support healthy digestion with essential vitamins and fibre for everyday wellness. (on page) | Functional | Manufacturer assertion |
| Essential omega fats to nourish skin and maintain a beautifully shiny coat. (on page) | Functional | Manufacturer assertion |
| Powerful antioxidants to support immune health, digestion, and daily vitality. (on page) | Functional | Manufacturer assertion |
| Naturally promote gut comfort and digestive balance. (on page) | Functional | Manufacturer assertion |
| Naturally packed with vitamins and minerals to enhance overall wellness and immunity. (on page) | Functional | Manufacturer assertion |
| free from fillers and nasties (on page) | Free-from | Manufacturer assertion |
| Rich in protein, iron, and essential vitamins for muscle strength, stamina, and vitality. (on page) | Nutrient | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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