Our verdict
Is Lovel Fresh Lamb Complete a good dog food?
We score it 93/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete raw food for dogs of all life stages, with lamb heart, lamb lung and chicken as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list turkey, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef
- Your dog avoids lamb: the label lists lamb heart
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 34.4% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 15.80% · Fat 9.70%
Typical analysis (as fed)
| Nutrient | As fed | Dry matter |
|---|---|---|
| Protein | 15.80% | 56% |
| Fat | 9.70% | 34.30% |
| Fibre | 1.30% | 4.60% |
| Ash | 3.50% | 12.40% |
| Moisture | 71.80% | - |
| Carbohydrates | - | -8.30% |
Energy: 171 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Adult Dogs should be fed 2-3% of their ideal body weight per day. This is only a guide, some dogs may need more or less to maintain proper body weight.
No additives recorded yet.
Ingredients (15)15% of the recipe is estimated
Estimated composition
- meat 85.0%
- veg 13.5%
- oil 1.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 20% Heart | Lamb Heart | meat · good | 20 | 20.0 |
| 2 | 20% Lung | Lamb Lung | meat · medium | 20 | 20.0 |
| 3 | Chicken with Bone 35% | Chicken | meat · medium | 35 | 35.0 |
| 4 | Beef 5% | Beef | meat · medium | 5 | 5.0 |
| 5 | Beef Liver 3% | Beef Liver | meat · good | 3 | 3.0 |
| 6 | Beef Kidney 2% | Beef Kidney | meat · good | 2 | 2.0 |
| 7 | Carrot | Carrots | veg · good | - | 2.1 |
| 8 | Butternut Squash | Butternut Squash | veg · good | - | 2.0 |
| 9 | Seasonal Greens | Seasonal Greens | veg · medium | - | 1.9 |
| 10 | Raspberry | Raspberries | veg · good | - | 1.8 |
| 11 | Blueberry | Blueberries | veg · good | - | 1.7 |
| 12 | Salmon Oil | Salmon Oil | oil · good | - | 1.5 |
| 13 | Kelp | Kelp | veg · good | - | 1.4 |
| 14 | Spirulina | Spirulina | veg · good | - | 1.3 |
| 15 | Ground Black Pepper | Black Pepper | veg · medium | - | 1.2 |
- 1. 20% Heart20% declared20.0% estimated
- 2. 20% Lung20% declared20.0% estimated
- 3. Chicken with Bone 35%35% declared35.0% estimated
- 4. Beef 5%5% declared5.0% estimated
- 5. Beef Liver 3%3% declared3.0% estimated
- 6. Beef Kidney 2%2% declared2.0% estimated
- 7. Carrot2.1% estimated
- 8. Butternut Squash2.0% estimated
- 9. Seasonal Greens1.9% estimated
- 10. Raspberry1.8% estimated
- 11. Blueberry1.7% estimated
- 12. Salmon Oil1.5% estimated
- 13. Kelp1.4% estimated
- 14. Spirulina1.3% estimated
- 15. Ground Black Pepper1.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Lovel
- Website
- https://www.lovelpet.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.lovelpet.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
1 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 93 out of 100. The meat content contributed +7.8 points, and the overall quality of the ingredient list added +6.3 points. Being labelled nutritionally complete brought +2.3 points, while ingredients without printed percentages deducted -1.6 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.30 |
| Meat share of dry matter | 80.9% | 0.096 | +7.77 |
| Oil share of dry matter | 5.2% | -0.092 | -0.48 |
| Vegetable share of dry matter | 13.8% | -0.005 | -0.07 |
| Undeclared quantities | 15.0% | -0.106 | -1.58 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.30 |
| Meat share of dry matter | 80.9% | 0.096 | +7.77 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 5.2% | -0.092 | -0.48 |
| Vegetable share of dry matter | 13.8% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 15.0% | -0.106 | -1.58 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 93.0
- Final score
- 93/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 15.8 | 56 (band 27.28723404255319 to 40%) | 100 |
| Fat | 9.7 | 34.4 (band 8.337765957446809 to 20%) | 100 |
| Fibre | 1.3 | 4.6 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 171 | 606.4 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (85% of the recipe mass) (voluntary) | 17/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| There is no need to supplement this food (on page) | Functional | not checkable | Manufacturer assertion |
| made with 90% meat and bone along with 10% fruit and vegetables (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Fresh Lamb Complete
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.