Our verdict
Is Lovejoys Original Dry Puppy a good dog food?
We score it 44/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for puppies, with rice, meat meal and oats as the main ingredients.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list beef, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry fat
- Your dog avoids turkey: the label lists turkey
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 30% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 30% |
| Fat | 15% |
| Fibre | 3% |
| Ash | 7% |
| Moisture | 8% |
| Omega-3 fatty acids | 0.65% |
| Omega-6 fatty acids | 3% |
| Calcium | 1.50% |
| Phosphorus | 0.90% |
Additives & feeding info
Feeding and storage
Feeding guide
25-45KG 2-6 months old: 1-2½ trays 6-12 months old: 1½-2½ trays Per day 5–10KG 2-6 months old: 55-220g 6-12 months old: 105-210g Per day 10-20KG 2-6 months old: 95-435g 6-12 months old: 175-410g Per day 20-30KG 2-6 months old: 185-645g 6-12 months old: 415-640g Per day Lovejoys Original dry food is complete and suitable for all dogs aged 8 weeks and over. Feeding amounts are a guide only, as needs can vary based on breed, age, and activity level. Feed to maintain a healthy, lean body condition, introduce new food gradually, and always ensure fresh, clean water is available. Customer Reviews 5.00 out of 5 Based o
Additives declared on the label
Nutritional additives
Vitamin a 15.000 IU, Vitamin D3 2, 250 IU, Vitamin E 180 mg. Trace Elements: Iron 50 mg, Iodine 1 mg, Copper 15 mg, Manganese 35 mg, Zinc 50 mg, Selenium 0.3 mg.
Ingredients (8)100% of the recipe is estimated
Estimated composition
- carb 43.0%
- meat 25.0%
- oil 12.0%
- veg 11.0%
- fibre 9.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Rice | Rice - white | carb · medium | - | 16.0 |
| 2 | Turkey Meat Meal | Meat Meal | meat · medium | - | 15.0 |
| 3 | Oats | Oats | carb · medium | - | 14.0 |
| 4 | Pea Protein | Pea protein | carb · medium | - | 13.0 |
| 5 | Turkey Fat | Poultry Fat | oil · medium | - | 12.0 |
| 6 | Whole Linseed | Linseed | veg · good | - | 11.0 |
| 7 | Turkey Gravy | Turkey | meat · medium | - | 10.0 |
| 8 | Alfalfa Meal | Alfalfa Meal | fibre · medium | - | 9.0 |
- 1. Rice16.0% estimated
- 2. Turkey Meat Meal15.0% estimated
- 3. Oats14.0% estimated
- 4. Pea Protein13.0% estimated
- 5. Turkey Fat12.0% estimated
- 6. Whole Linseed11.0% estimated
- 7. Turkey Gravy10.0% estimated
- 8. Alfalfa Meal9.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Lovejoys
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- lovejoyspetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 44 out of 100 based on several key factors. The overall quality of the ingredient list contributed +5.1 points to the total. However, the presence of ingredients without printed percentages reduced the score by -10.6. Furthermore, the processing format decreased the score by -6.7, and the carbohydrate content lowered the final result by -5.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.15 |
| Carb share of dry matter | 46.0% | -0.115 | -5.29 |
| Oil share of dry matter | 14.4% | -0.092 | -1.33 |
| Vegetable share of dry matter | 12.0% | -0.005 | -0.06 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.15 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 46.0% | -0.115 | -5.29 |
| Oil share of dry matter | 14.4% | -0.092 | -1.33 |
| Vegetable share of dry matter | 12.0% | -0.005 | -0.06 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 44.2
- Final score
- 44/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 30 | 32.6 | 100 |
| Fat | 15 | 16.3 | 100 |
| Calcium | 1.5 | 1.6 | 98.1 |
| Phosphorus | 0.9 | 1 | 100 |
| Calcium:phosphorus ratio | 1.7 | 1.7 | 95.8 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Declared fortification: 1 nutritional additive on the label
- Vitamin a 15.000 IU, Vitamin D3 2, 250 IU, Vitamin E 180 mg. Trace Elements: Iron 50 mg, Iodine 1 mg, Copper 15 mg, Manganese 35 mg, Zinc 50 mg, Selenium 0.3 mg.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Our puppy dog food is a complete food" — supported by the declared complete and balanced data.
10 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Complete & Hypoallergenic Nutrition (on page) | Functional | not checkable | Manufacturer assertion |
| Supports Healthy Digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Joint & Immune System Support (on page) | Functional | not checkable | Manufacturer assertion |
| Rice, both brown and white, is a highly digested carbohydrate and energy source that is soft on the stomach. (on page) | Functional | not checkable | Manufacturer assertion |
| Yucca Extract - A natural deodorizer that makes poos less stinky. (on page) | Functional | not checkable | Manufacturer assertion |
| Natural inulin from chicory aids in the maintenance of a healthy gut flora. (on page) | Functional | not checkable | Manufacturer assertion |
| Antioxidants - Pomegranate, green tea, and rosemary are natural antioxidants that help the immune system. (on page) | Functional | not checkable | Manufacturer assertion |
| Our puppy dog food is a complete food (on page) | Content | consistent | Manufacturer assertion |
| Turkey Meal is made entirely with natural turkey. (on page) | Content | not checkable | Manufacturer assertion |
| we don't use any artificial colours, flavours or preservatives in any of our foods (on page) | Free-from | not checkable | Manufacturer assertion |
| A hypoallergenic dog food, it contains a perfect balance of calcium and phosphorus and omega 6 & 3 fatty acids. (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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