Lily's Kitchen Beef On the Go Bar
Dry Baked · completeHigh meatClear label
Our verdict
Is Lily's Kitchen Beef On the Go Bar a good dog food?
We score it 61/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete baked dry food for adult dogs, with beef, potatoes and pea protein as the main ingredients.
40% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 21% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 21% |
| Fat | 13% |
| Fibre | 2% |
| Ash | 6.20% |
| Moisture | 20% |
Energy: 332 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Feed in line with our feeding guidelines
Additives declared on the label
Nutritional additives
Vitamin A 18,000 IU; Vitamin D3 1,800 IU; Vitamin E 150mg; Copper (Copper Chelate of Amino Acids Hydrate) 9mg; Zinc (Zinc Chelate of Amino Acids Hydrate) 50 mg; Manganese (Manganese Chelate of Amino Acids Hydrate) 10mg; Iodine (Calcium Iodate) 0.5 mg; Selenium (Organic Selenium S. cerevisiae CNCM 1-3060) 0.1mg
Technological additives
Antioxidants (Tocopherol extracts from Vegetable Oils); Preservatives (Citric Acid, Potassium Sorbate)
Ingredients (9)40% of the recipe is estimated
Estimated composition
- meat 60.0%
- carb 16.1%
- veg 10.6%
- other 7.0%
- supplement 6.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef (60%) | Beef | meat · medium | 60 | 60.0 |
| 2 | Potato | Potatoes | carb · medium | - | 8.4 |
| 3 | Pea Protein | Pea protein | carb · medium | - | 7.7 |
| 4 | Glycerin (derived from Vegetable Oil) | Glycerine | other · medium | - | 7.0 |
| 5 | Minerals | Vitamins and minerals | supplement · medium | - | 6.3 |
| 6 | Flaxseeds | Linseed | veg · good | - | 5.6 |
| 7 | Blueberries | Blueberries | veg · good | - | 4.9 |
| 8 | Spinach (0.1%) | Spinach | veg · good | 0.1 | 0.1 |
| 9 | Cinnamon (0.01%) | Cinnamon | veg · good | 0.01 | 0.01 |
- 1. Beef (60%)60% declared60.0% estimated
- 2. Potato8.4% estimated
- 3. Pea Protein7.7% estimated
- 4. Glycerin (derived from Vegetable Oil)7.0% estimated
- 5. Minerals6.3% estimated
- 6. Flaxseeds5.6% estimated
- 7. Blueberries4.9% estimated
- 8. Spinach (0.1%)0.1% declared0.1% estimated
- 9. Cinnamon (0.01%)0.01% declared0.01% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Lily's Kitchen
- [email protected]
- Phone
- 0207 433 1863
- Address
- 1st floor Kings Court, 2-16 Goodge Street, London, W1T 2QA
- Contact page
- www.lilyskitchen.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.lilyskitchen.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.7/5 · 15,709 reviews
Feefo: - · 29,000 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We scored this food 61 out of 100. The meat content contributed +4 points and the overall quality of the ingredient list added +5.2 points. On the other hand, the processing format reduced the score by -6.7 points, and ingredients without printed percentages had a further negative effect of -4.2.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.25 |
| Meat share of dry matter | 41.2% | 0.096 | +3.96 |
| Carb share of dry matter | 21.8% | -0.115 | -2.50 |
| Vegetable share of dry matter | 14.2% | -0.005 | -0.07 |
| Supplement share of dry matter | 14.2% | -0.012 | -0.17 |
| Other share of dry matter | 8.6% | -0.375 | -3.22 |
| Undeclared quantities | 39.9% | -0.106 | -4.21 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.25 |
| Meat share of dry matter | 41.2% | 0.096 | +3.96 |
| Carb share of dry matter | 21.8% | -0.115 | -2.50 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 14.2% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 14.2% | -0.012 | -0.17 |
| Other share of dry matter | 8.6% | -0.375 | -3.22 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 39.9% | -0.106 | -4.21 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 61.4
- Final score
- 61/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 21 | 26.3 (band 18.675 to 40%) | 91.3 |
| Fat | 13 | 16.3 (band 5.706250000000001 to 20%) | 100 |
| Fibre | 2 | 2.5 (band 0.5 to 5%) | 96.7 |
| Energy (kcal/100g) | 332 | 415 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Vitamin A 18,000 IU
- Vitamin D3 1,800 IU
- Vitamin E 150mg
- Copper (Copper Chelate of Amino Acids Hydrate) 9mg
- Zinc (Zinc Chelate of Amino Acids Hydrate) 50 mg
- Manganese (Manganese Chelate of Amino Acids Hydrate) 10mg
- Iodine (Calcium Iodate) 0.5 mg
- Selenium (Organic Selenium S. cerevisiae CNCM 1-3060) 0.1mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (60.1% of the recipe mass) (voluntary) | 12/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "This grain-free beef recipe" — supported by the declared grain-free data.
- "Grain-free recipe" — supported by the declared grain-free data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| A nutritionally complete meal in your pocket (on page) | Functional | not checkable | Manufacturer assertion |
| vet and nutritionist approved (on page) | Functional | not checkable | Manufacturer assertion |
| Made with natural ingredients (on page) | Content | not checkable | Manufacturer assertion |
| with the vitamins and minerals your dog needs as part of a balanced diet (on page) | Nutrient | not checkable | Manufacturer assertion |
| This grain-free beef recipe (on page) | Free-from | consistent | Manufacturer assertion |
| Made with proper meat and offal (on page) | Content | not checkable | Manufacturer assertion |
| Grain-free recipe (on page) | Free-from | consistent | Manufacturer assertion |
| with freshly prepared meat, offal and natural ingredients (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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