Our verdict
Is Lenda Urban First Bites Puppy a good dog food?
We score it 51/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for puppies, with chicken, dried pork and beef protein and hemoglobin as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
62% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists dried pork and beef protein
- Your dog avoids turkey: the label lists poultry fat
- Your dog avoids fish: the label lists fish oil
- Your dog avoids pork: the label lists dried pork and beef protein
- Your dog avoids grain: the label lists maize / corn
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 30% · Fat 18%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 30% |
| Fat | 18% |
| Fibre | 3% |
| Ash | 6.50% |
| Calcium | 1.60% |
| Phosphorus | 1.20% |
Energy: 390.4 kcal/100g
Additives & feeding info
Additives declared on the label
Nutritional additives
Vitamina A 10000 UI/Kg; Vitamina D3 1500 UI/Kg; Vitamina E (acetato de todo-rac-α-Tocoferilo) 110 mg/Kg; Manganeso (como óxido de manganeso (II))(3b502) 44,5 mg/Kg; Hierro (como quelato de hierro (II) de aminoácido hidratado)(3b106) 95 mg/Kg; Cobre (como quelato de cobre de aminoácido hidratado)(3b406) 13 mg/Kg; Yodo (como Yoduro de potasio)(3b201) 2,2 mg/Kg; Selenio (como Selenito de sodio)(3b801) 0,33 mg/Kg; Zinc (como Quelato de Zinc de aminoácido hidratado)(3b606) 110 mg/Kg
Technological additives
conservantes y antioxidantes (Tocoferoles de aceites vegetales)
Ingredients (15)62% of the recipe is estimated
Estimated composition
- oil 42.0%
- meat 19.3%
- carb 17.6%
- fibre 13.9%
- supplement 7.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 26% Chicken | Chicken | meat · medium | 26 | 26.0 |
| 2 | dehydrated Pork and Beef | Dried Pork and Beef Protein | meat · medium | - | 4.7 |
| 3 | Haemoglobin | Hemoglobin | meat · medium | - | 4.7 |
| 4 | hydrolysed Chicken | Hydrolysed Chicken | meat · medium | - | 4.7 |
| 5 | Maize* | Maize / Corn | carb · medium | - | 6.2 |
| 6 | Poultry Fat 12% | Poultry Fat | oil · medium | 12 | 12.0 |
| 7 | Barley* | Barley | carb · medium | - | 5.9 |
| 8 | Rice* | Rice - white | carb · medium | - | 5.6 |
| 9 | Egg | Egg | meat · good | - | 5.3 |
| 10 | Carob* (Ceratonia siliqua) | Carob | fibre · medium | - | 5.0 |
| 11 | Lignocellulose | Lignocellulose | fibre · medium | - | 4.6 |
| 12 | Beet Pulp | Beet Pulp | fibre · medium | - | 4.3 |
| 13 | Fish Oil | Fish Oil | oil · good | - | 4.0 |
| 14 | Brewer's Yeast (Saccharomyces cerevisiae, source of mannanoligosaccharides MOS) | Brewer's Yeast | supplement · good | - | 3.7 |
| 15 | Minerals | Vitamins and minerals | supplement · medium | - | 3.4 |
- 1. 26% Chicken26% declared26.0% estimated
- 2. dehydrated Pork and Beef4.7% estimated
- 3. Haemoglobin4.7% estimated
- 4. hydrolysed Chicken4.7% estimated
- 5. Maize*6.2% estimated
- 6. Poultry Fat 12%12% declared12.0% estimated
- 7. Barley*5.9% estimated
- 8. Rice*5.6% estimated
- 9. Egg5.3% estimated
- 10. Carob* (Ceratonia siliqua)5.0% estimated
- 11. Lignocellulose4.6% estimated
- 12. Beet Pulp4.3% estimated
- 13. Fish Oil4.0% estimated
- 14. Brewer's Yeast (Saccharomyces cerevisiae, source of mannanoligosaccharides MOS)3.7% estimated
- 15. Minerals3.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-09
Brand and contact: Lenda
- Website
- https://lenda.net/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-09
- Scored with
- Model v3 (methodology)
- Product page
- shop.lenda.net
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This food earned an overall score of 51 out of 100. The processing format contributed -6.7 points, while ingredients without printed percentages added -6.5 points. The overall quality of the ingredient list contributed +5.6 points. The oil and fat content contributed -4.4 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.60 |
| Carb share of dry matter | 17.7% | -0.115 | -2.04 |
| Oil share of dry matter | 47.5% | -0.092 | -4.37 |
| Supplement share of dry matter | 7.5% | -0.012 | -0.09 |
| Undeclared quantities | 62.0% | -0.106 | -6.55 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.60 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 17.7% | -0.115 | -2.04 |
| Oil share of dry matter | 47.5% | -0.092 | -4.37 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 7.5% | -0.012 | -0.09 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 62.0% | -0.106 | -6.55 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 51.0
- Final score
- 51/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 30 | 33.1 | 100 |
| Fat | 18 | 19.9 | 100 |
| Calcium | 1.6 | 1.8 | 89.5 |
| Phosphorus | 1.2 | 1.3 | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 | 100 |
| Energy (kcal/100g) | 390.4 | 431.4 | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vitamina A 10000 UI/Kg
- Vitamina D3 1500 UI/Kg
- Vitamina E (acetato de todo-rac-α-Tocoferilo) 110 mg/Kg
- Manganeso (como óxido de manganeso (II))(3b502) 44,5 mg/Kg
- Hierro (como quelato de hierro (II) de aminoácido hidratado)(3b106) 95 mg/Kg
- Cobre (como quelato de cobre de aminoácido hidratado)(3b406) 13 mg/Kg
- Yodo (como Yoduro de potasio)(3b201) 2,2 mg/Kg
- Selenio (como Selenito de sodio)(3b801) 0,33 mg/Kg
- Zinc (como Quelato de Zinc de aminoácido hidratado)(3b606) 110 mg/Kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (38% of the recipe mass) (voluntary) | 7.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "sin trigo, ni conservantes o colorantes químicos" — the declared label says otherwise on grain-free.
3 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| suplementos y alimentos funcionales que favorecen la digestión y el bienestar general (on page) | Functional | not checkable | Manufacturer assertion |
| sin trigo, ni conservantes o colorantes químicos (on page) | Free-from | contradicted | Manufacturer assertion |
| ALTO CONTENIDO CÁRNICO (40%) (on page) | High/low level | not checkable | Manufacturer assertion |
| elaborada sin conservantes ni colorantes químicos (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Urban First Bites Puppy
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.