Kibble UK Wilderness 80 Grain Free Dog Food - Chicken, Turkey, White Fish & Salmon

Dry Extruded complete High meat Clear label

64out of 100

Average

our rating

Is Kibble UK Wilderness 80 Grain Free Dog Food - Chicken, Turkey, White Fish & Salmon a good dog food?

We score it 64/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves an overall score of 64 out of 100. Several factors influence this rating, starting with the meat content, which contributes +7.8. Conversely, the processing format has a negative impact, adding -7 to the calculation. On the positive side, the overall quality of the ingredient list adds +5.9, while printing percentages on the label contributes +3.2.

Recipe
64
Nutritional
Not recorded
Transparency
46
Safety
100
Evidencelimited
33

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Complete extruded dry food for dogs of all life stages, with chicken, dried chicken protein and dehydrated turkey protein as the main ingredients.

Why you might choose it

Meat makes up an estimated 67% of the dry matter (80% as fed).
Prints ingredient percentages on the label.
Doesn't list grain ingredients.

Why you might not

No analytical breakdown is published.

View the source page

Estimated composition

meat80.2%

carb12.3%

oil5.1%

veg2.4%

Typical analysis (as fed)

No analysis recorded yet.

Additives & feeding info

No additives recorded yet.

Who is this food for?

Suits

Labelled by the manufacturer for all lifestages
Grain-free: no grain ingredients listed
Doesn't list beef, lamb, venison, pork, duck as ingredients

Consider something else if:

Your dog avoids chicken: the label lists chicken
Your dog avoids turkey: the label lists dehydrated turkey protein
Your dog avoids fish: the label lists white fish
You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (14)

#	As declared	Matched	Category	Tier	Declared %	Est. %
1	Freshly Prepared Chicken (45%)	Chicken	meat	medium	45	45.0
2	Dried Chicken (9%)	Dried chicken protein	meat	good	9	9.0
3	Dried Turkey (8%)	Dehydrated turkey protein	meat	good	8	8.0
4	Freshly Prepared White Fish (8%)	White Fish	meat	good	8	8.0
5	Dried Potato	Potatoes	carb	medium	-	3.5
6	Pea Starch	Pea Starch	carb	poor	-	3.3
7	Freshly Prepared Scottish Salmon (4%)	Salmon	meat	good	4	4.0
8	Freshly Prepared Turkey (4%)	Turkey	meat	medium	4	4.0
9	Chicken Fat	Chicken Oil and Fat	oil	good	-	3.1
10	Dried Sweet Potato	Sweet Potatoes	carb	good	-	2.9
11	Pea Protein	Pea protein	carb	medium	-	2.6
12	Alfalfa	Alfalfa	veg	good	-	2.4
13	Chicken Gravy	Chicken	meat	medium	-	2.2
14	Salmon Oil	Salmon Oil	oil	good	-	2.0

Brand

Website: https://www.kibbleuk.co.uk/

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-07
Scored with: Model v2 (methodology)
Product page: www.kibbleuk.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	32.336	+32.34
Average ingredient quality	0.6	9.915	+5.91
Meat share of dry matter	66.8%	0.116	+7.75
Carb share of dry matter	22.3%	-0.113	-2.51
Oil share of dry matter	10.2%	-0.088	-0.90
Recipe graded poor	3.3%	-0.045	-0.15
Number of poor ingredients	1	-0.868	-0.87
Largest single poor ingredient	3.3%	0.056	+0.19
Undeclared quantities	22.0%	-0.131	-2.88
Prints ingredient percentages	yes	3.194	+3.19
Complete diet	yes	1.703	+1.70
High meat (30%+ of dry matter)	yes	-0.506	-0.51
Meat share × printed percentages	66.8	-0.073	-4.90
Processing multiplier	1.00	32.336	+32.34
Processing: Dry Extruded	yes	-6.996	-7.00

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	32.336	+32.34
Average ingredient quality	0.6	9.915	+5.91
Meat share of dry matter	66.8%	0.116	+7.75
Carb share of dry matter	22.3%	-0.113	-2.51
Oil share of dry matter	10.2%	-0.088	-0.90
Vegetable share of dry matter	0.7%	-0.002	-0.00
Additive share of dry matter	0.0%	0.177	+0.00
Supplement share of dry matter	0.0%	-0.009	+0.00
Other share of dry matter	0.0%	-0.371	+0.00
Unrecognised share of dry matter	0.0%	-0.022	+0.00
Recipe graded poor	3.3%	-0.045	-0.15
Poor-quality meat in recipe	0.0%	-0.182	+0.00
Number of poor ingredients	1	-0.868	-0.87
Largest single poor ingredient	3.3%	0.056	+0.19
Undeclared quantities	22.0%	-0.131	-2.88
Prints ingredient percentages	yes	3.194	+3.19
Complete diet	yes	1.703	+1.70
Frozen or chilled fresh	no	11.440	+0.00
High meat (30%+ of dry matter)	yes	-0.506	-0.51
Low meat (under 10% of dry matter)	no	-1.988	+0.00
High carb and low meat	no	-1.250	+0.00
Meat share × printed percentages	66.8	-0.073	-4.90
Meat share × fresh	0.0	-0.339	+0.00
Fresh × high meat	0.0	16.475	+0.00
Additive penalty	0.00	0.236	+0.00
Processing multiplier	1.00	32.336	+32.34
Processing: Raw	no	13.322	+0.00
Processing: Fresh Chilled	no	7.712	+0.00
Processing: Fresh Frozen	no	6.583	+0.00
Processing: Fresh Refrigerated	no	4.857	+0.00
Processing: Fresh Shelf	no	0.072	+0.00
Processing: Dry Freeze Dried	no	11.127	+0.00
Processing: Dry Air Dried	no	9.320	+0.00
Processing: Dry Cold Pressed	no	4.569	+0.00
Processing: Dry Baked	no	-2.321	+0.00
Processing: Dry Extruded	yes	-6.996	-7.00
Processing: Dry Semi Moist	no	-6.833	+0.00
Processing: Dry Muesli	no	-10.711	+0.00
Processing: Wet Pate	no	2.935	+0.00
Processing: Wet Chunks	no	2.292	+0.00

Processing-type offset: -0.01
Subtotal: 63.7
Final score: 64/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

Model	Score
v2	64/100	current
v1	68/100

Nutritional: declared analysis vs reference ranges

Analytical constituents not declared

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✓ Printed percentages on the label (78% of the recipe mass) (voluntary)	15.6/20
✗ Analytical constituents declared (mandatory) - not on file	0/15
✗ Additives declared (mandatory) - not on file	0/10
✗ Energy value declared (voluntary) - not on file	0/5
✓ Complete/complementary designation (mandatory)	5/5
✗ Feeding guidance given (mandatory) - not on file	0/10
✓ Manufacturer identity and address (mandatory)	5/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

Claim	Type	Substantiation
Supports lean muscle maintenance and healthy energy levels (on page)	Functional	Manufacturer assertion
Supports healthy skin, coat, and joints with omega-3 fatty acids (on page)	Functional	Manufacturer assertion
Helps maintain digestive health with MOS & FOS prebiotics (on page)	Functional	Manufacturer assertion
Minimum 50% freshly prepared ingredients (on page)	Content	Manufacturer assertion
80% total animal ingredients (on page)	Content	Manufacturer assertion
Grain-free recipe (on page)	Free-from	Manufacturer assertion
Complete and balanced nutrition for dogs of all life stages (on page)	Content	Manufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

Other products from Kibble UK

Wilderness 80 Grain Free Dog Food - Salmon, Herring, Haddock & Trout73

Dry ExtrudedHigh meatClear label

Alternatives to Wilderness 80 Grain Free Dog Food - Chicken, Turkey, White Fish & Salmon

Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.