Just Be Kind Probiotic Paste for Dogs and Cats
Supplement · complementary
Our verdict
Is Just Be Kind Probiotic Paste for Dogs and Cats a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
Complementary supplement for dogs of all life stages, with soybean oil, coconut oil and yeast as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 45.0% on a dry-matter basis is in the high band
- You need more protein than this: 2.5% on a dry-matter basis is in the low band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label declares
Active ingredients and quantities as printed by the manufacturer. We record them as stated; we do not assess whether they are effective. Supplements are not scored.
| Active | Declared amount | Basis |
|---|---|---|
| Probiotic | 300,000,000,000 CFU/kg | per kg |
Nutrition and feedingProtein 2.50% · Fat 45%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 2.50% |
| Fat | 45% |
| Fibre | 0.10% |
| Ash | 36% |
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place between 10–25°C. Keep out of direct sunlight. Do not use if the syringe cap is missing.
Feeding guide
Under 5kg: 2ml, 5–15kg: 3ml, 15–30kg: 5ml, Over 30kg: 7ml (given twice daily)
No additives recorded yet.
Ingredients (4)100% of the recipe is estimated
Estimated composition
- oil 57.7%
- supplement 42.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Soya oil | Soybean oil | oil · medium | - | 30.8 |
| 2 | refined coconut oil | Coconut Oil | oil · medium | - | 26.9 |
| 3 | yeast | Yeast | supplement · good | - | 23.1 |
| 4 | fructo-oligosaccharides | Fructo-oligosaccharides | supplement · good | - | 19.2 |
- 1. Soya oil30.8% estimated
- 2. refined coconut oil26.9% estimated
- 3. yeast23.1% estimated
- 4. fructo-oligosaccharides19.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Just Be Kind
- Website
- https://justbekind.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Product page
- justbekind.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.7/5 · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.46 |
| Oil share of dry matter | 59.5% | -0.092 | -5.47 |
| Supplement share of dry matter | 40.5% | -0.012 | -0.49 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.46 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 59.5% | -0.092 | -5.47 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 40.5% | -0.012 | -0.49 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 44.1
- Final score
- 44/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "Nutritionally Balanced" — the declared label says otherwise on complete and balanced.
Consistent with the label
- "UK-Made, Vet Developed Formula" — supported by the declared made in the UK data.
14 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Contains Enterococcus faecium (DSM 10663/NCIMB 10415, 4b1707) to support healthy gut flora (on page) | Functional | not checkable | Manufacturer assertion |
| Probiotic, prebiotic, and bentonite clay work together to help soothe the gut and firm stools (on page) | Functional | not checkable | Manufacturer assertion |
| Support your pet's gut when they need it most (on page) | Functional | not checkable | Manufacturer assertion |
| formulated to act quickly, support digestion, and help firm stools in dogs and cats (on page) | Functional | not checkable | Manufacturer assertion |
| helps soothe digestive upsets and maintain gut balance (on page) | Functional | not checkable | Manufacturer assertion |
| UK-Made, Vet Developed Formula (on page) | provenance | consistent | Manufacturer assertion |
| Triple-Action Digestive Support (on page) | Content | not checkable | Manufacturer assertion |
| Nutritionally Balanced (on page) | Content | contradicted | Manufacturer assertion |
| Fat 45% (on page) | Nutrient | not checkable | Manufacturer assertion |
| With added antioxidants and natural plant-based ingredients including soya oil, coconut oil, and yeast (on page) | Content | not checkable | Manufacturer assertion |
| cruelty-free supplement (on page) | Content | not checkable | Manufacturer assertion |
| Fibre 0.1% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Protein 2.5% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Suitable for All Dogs & Cats – Can be given to pets of all sizes, breeds, and ages (on page) | Content | not checkable | Manufacturer assertion |
| Ash 36% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Long Shelf Life – Effective for up to 2 years when stored correctly, even after opening (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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