Our verdict
Is Just Be Kind Green Crunch a good dog food?
We score it 53/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for adult dogs, with sweet potatoes, pea protein and lentils as the main ingredients.
32% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 23% · Fat 7.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 23% |
| Fat | 7.50% |
| Fibre | 3.30% |
| Ash | 6.30% |
| Moisture | 8% |
| Calcium | 0.80% |
| Phosphorus | 0.40% |
Energy: 348 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
5 kg: 75 - 115 g, 10 kg: 120 - 190 g, 20 kg: 200 - 310 g, 30 kg: 290 - 430 g, 40 kg: 410 - 500 g, 50 kg: 350 - 550 g, 60 kg: 420 - 650 g daily quantity for adult dogs from 12 months.
Additives declared on the label
Nutritional additives
Vitamin A (3a672a) 17500 IU/kg; Vitamin D3 (3a671) 1610 IU/kg; Vitamin B12 (cyanocobalamin) (3a671) 63 µg/kg; Taurine (3a370) 874 mg/kg; DL-Methionine (3c301) 6.3 g/kg; L-Carnitine (3a910) 220 mg/kg; iron as iron (II) glycine chelate hydrate (3b108) 2.3 mg/kg; copper (II) glycine chelate hydrate (solid) (3b413) 1.8 mg/kg; zinc as zinc oxide (3b603) 59 mg/kg; iodine as calcium iodate anhydrous (3b202) 1.3 mg/kg
Ingredients (13)32% of the recipe is estimated
Estimated composition
- carb 53.0%
- veg 25.4%
- oil 9.2%
- supplement 8.6%
- fibre 3.8%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 35% sweet potato | Sweet Potatoes | carb · good | 35 | 35.0 |
| 2 | 18% pea protein | Pea protein | carb · medium | 18 | 18.0 |
| 3 | 15% lentils | Lentils | veg · medium | 15 | 15.0 |
| 4 | minerals | Vitamins and minerals | supplement · medium | - | 5.1 |
| 5 | rapeseed oil | Rapeseed oil | oil · good | - | 4.8 |
| 6 | sunflower oil | Sunflower oil | oil · good | - | 4.5 |
| 7 | linseed | Linseed | veg · good | - | 4.1 |
| 8 | carob | Carob | fibre · medium | - | 3.8 |
| 9 | brewer's yeast | Brewer's Yeast | supplement · good | - | 3.5 |
| 10 | carrot | Carrots | veg · good | - | 3.2 |
| 11 | 0.1% blueberries | Blueberries | veg · good | 0.1 | 0.1 |
| 12 | pumpkin | Pumpkin | veg · good | - | 2.9 |
| 13 | 0.1% algae | Seaweed | veg · good | 0.1 | 0.1 |
- 1. 35% sweet potato35% declared35.0% estimated
- 2. 18% pea protein18% declared18.0% estimated
- 3. 15% lentils15% declared15.0% estimated
- 4. minerals5.1% estimated
- 5. rapeseed oil4.8% estimated
- 6. sunflower oil4.5% estimated
- 7. linseed4.1% estimated
- 8. carob3.8% estimated
- 9. brewer's yeast3.5% estimated
- 10. carrot3.2% estimated
- 11. 0.1% blueberries0.1% declared0.1% estimated
- 12. pumpkin2.9% estimated
- 13. 0.1% algae0.1% declared0.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Just Be Kind
- Website
- https://justbekind.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- justbekind.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.7/5 · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The food scores 53 out of 100. The overall quality of the ingredient list contributed +7 points. The processing format deducted -6.7 points. The carbohydrate content deducted -5.4 points, and ingredients without printed percentages deducted -3.4 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.96 |
| Carb share of dry matter | 47.3% | -0.115 | -5.44 |
| Oil share of dry matter | 17.5% | -0.092 | -1.61 |
| Vegetable share of dry matter | 13.4% | -0.005 | -0.07 |
| Supplement share of dry matter | 15.2% | -0.012 | -0.19 |
| Undeclared quantities | 31.8% | -0.106 | -3.36 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.96 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 47.3% | -0.115 | -5.44 |
| Oil share of dry matter | 17.5% | -0.092 | -1.61 |
| Vegetable share of dry matter | 13.4% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 15.2% | -0.012 | -0.19 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 31.8% | -0.106 | -3.36 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 53.2
- Final score
- 53/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 23 | 25 (band 18 to 40%) | 89.1 |
| Fat | 7.5 | 8.2 (band 5.5 to 20%) | 81 |
| Fibre | 3.3 | 3.6 (band 0.5 to 5%) | 100 |
| Calcium | 0.8 | 0.9 (band 0.5 to 2.5%) | 81.1 |
| Phosphorus | 0.4 | 0.4 (band 0.4 to 1.6%) | 71.7 |
| Calcium:phosphorus ratio | 2 | 2 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 348 | 378.3 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 10 nutritional additives on the label
- Vitamin A (3a672a) 17500 IU/kg
- Vitamin D3 (3a671) 1610 IU/kg
- Vitamin B12 (cyanocobalamin) (3a671) 63 µg/kg
- Taurine (3a370) 874 mg/kg
- DL-Methionine (3c301) 6.3 g/kg
- L-Carnitine (3a910) 220 mg/kg
- iron as iron (II) glycine chelate hydrate (3b108) 2.3 mg/kg
- copper (II) glycine chelate hydrate (solid) (3b413) 1.8 mg/kg
- zinc as zinc oxide (3b603) 59 mg/kg
- iodine as calcium iodate anhydrous (3b202) 1.3 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (68.2% of the recipe mass) (voluntary) | 13.6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 4 checkable claims: 4 consistent, 0 contradicted.
Consistent with the label
- "NO RICE" — supported by the declared grain-free data.
- "excludes rice, offering a hypoallergenic alternative for dogs with grain intolerances" — supported by the declared grain-free data.
- "NO GRAINS" — supported by the declared grain-free data.
- "NO ANIMAL OR FISH PROTEINS" — supported by the declared fish data.
7 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| CRUELTY-FREE (on page) | Functional | not checkable | Manufacturer assertion |
| NO ADDITIVES (on page) | Free-from | not checkable | Manufacturer assertion |
| soya and grain free (on page) | Free-from | not checkable | Manufacturer assertion |
| NO RICE (on page) | Free-from | consistent | Manufacturer assertion |
| excludes rice, offering a hypoallergenic alternative for dogs with grain intolerances (on page) | Free-from | consistent | Manufacturer assertion |
| PLANT-BASED (on page) | Content | not checkable | Manufacturer assertion |
| NO CORN (on page) | Free-from | not checkable | Manufacturer assertion |
| NO SOYA (on page) | Free-from | not checkable | Manufacturer assertion |
| NO GRAINS (on page) | Free-from | consistent | Manufacturer assertion |
| NO ANIMAL OR FISH PROTEINS (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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