JR Pet Products Complete Wellbeing Freshly Prepared Wild Venison
Dry Extruded · completeClear label
Our verdict
Is JR Pet Products Complete Wellbeing Freshly Prepared Wild Venison a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with venison, sweet potatoes and potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
53% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: venison
- Doesn't list chicken, beef, turkey, lamb, fish, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 23.50% · Fat 10%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 23.50% |
| Fat | 10% |
| Fibre | 3.50% |
| Ash | 10% |
Additives & feeding info
Feeding and storage
Storage
Once opened, store in a cool, dry place. For best before date and batch code see back of bag.
Feeding guide
Weight of Dog Daily Feed (g): 1-2kg 30-50, 2-5kg 50-105, 5-10kg 105-175, 10-15kg 175-235, 15-20kg 235-290, 20-30kg 290-400, 30-40kg 400-490, 40-50kg 490-580, 50-60kg 580-670. Introduce gradually over 5-7 days.
Additives declared on the label
Nutritional additives
Vitamin A 36000IU; Vitamin D3 1000IU; Vitamin E 190mg; L-Carnitine 1200mg; Iodine (as Calcium Iodate, Anhydrous) 1.5mg; Iron (as Iron (II) Sulphate Monohydrate) 50mg; Copper (as Copper (II) Sulphate Pentahydrate) 12mg; Zinc (as Zinc Sulphate Monohydrate) 75mg; Manganese (as Manganous Sulphate Monohydrate) 40mg
Technological additives
Antioxidants: Tocopherol Extracts; Sensory Additives: Rosemary Extract
Ingredients (24)53% of the recipe is estimated
Estimated composition
- meat 32.0%
- carb 25.1%
- veg 18.6%
- supplement 11.5%
- fibre 6.3%
- oil 3.3%
- other 3.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Venison (32%) | Venison | meat · good | 32 | 32.0 |
| 2 | Sweet Potato (14%) | Sweet Potatoes | carb · good | 14 | 14.0 |
| 3 | Potato | Potatoes | carb · medium | - | 3.9 |
| 4 | Dried Peas | Peas | veg · good | - | 3.8 |
| 5 | Pea Protein | Pea protein | carb · medium | - | 3.7 |
| 6 | Potato Protein | Potato protein | carb · medium | - | 3.6 |
| 7 | Beet Pulp | Beet Pulp | fibre · medium | - | 3.5 |
| 8 | Sunflower Oil | Sunflower oil | oil · good | - | 3.3 |
| 9 | Minerals | Vitamins and minerals | supplement · medium | - | 3.2 |
| 10 | Vegetable Stock | Vegetable Stock | other · medium | - | 3.1 |
| 11 | Linseed | Linseed | veg · good | - | 3.0 |
| 12 | Dried Carrot | Carrots | veg · good | - | 2.9 |
| 13 | Dried Seaweed (0.5%) | Dried Sea Algae | supplement · good | 0.5 | 0.5 |
| 14 | Chicory Extract | Chicory Root Extract | fibre · good | - | 2.8 |
| 15 | as a source of Prebiotic FOS | Prebiotics | supplement · good | - | 2.7 |
| 16 | Yeast Products | Yeast | supplement · good | - | 2.6 |
| 17 | as a source of Prebiotic MOS | Mannanoligosaccharides | supplement · good | - | 2.5 |
| 18 | Dried Broccoli (0.05%) | Broccoli | veg · good | 0.05 | 0.05 |
| 19 | Dried Rosehip | Rose Hip | veg · good | - | 2.4 |
| 20 | Thyme | Thyme | veg · good | - | 2.3 |
| 21 | Parsley | Parsley | veg · good | - | 2.2 |
| 22 | Yucca Extract (0.03%) | Yucca Schidigera | supplement · good | 0.03 | 0.03 |
| 23 | Cranberry Powder (0.008%) | Cranberries | veg · good | 0.008 | 0.01 |
| 24 | Marigold Meal | Calendula | veg · good | - | 2.1 |
- 1. Venison (32%)32% declared32.0% estimated
- 2. Sweet Potato (14%)14% declared14.0% estimated
- 3. Potato3.9% estimated
- 4. Dried Peas3.8% estimated
- 5. Pea Protein3.7% estimated
- 6. Potato Protein3.6% estimated
- 7. Beet Pulp3.5% estimated
- 8. Sunflower Oil3.3% estimated
- 9. Minerals3.2% estimated
- 10. Vegetable Stock3.1% estimated
- 11. Linseed3.0% estimated
- 12. Dried Carrot2.9% estimated
- 13. Dried Seaweed (0.5%)0.5% declared0.5% estimated
- 14. Chicory Extract2.8% estimated
- 15. as a source of Prebiotic FOS2.7% estimated
- 16. Yeast Products2.6% estimated
- 17. as a source of Prebiotic MOS2.5% estimated
- 18. Dried Broccoli (0.05%)0.05% declared0.05% estimated
- 19. Dried Rosehip2.4% estimated
- 20. Thyme2.3% estimated
- 21. Parsley2.2% estimated
- 22. Yucca Extract (0.03%)0.03% declared0.03% estimated
- 23. Cranberry Powder (0.008%)0.008% declared0.01% estimated
- 24. Marigold Meal2.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-29
Brand and contact: JR Pet Products
- [email protected]
- Phone
- +44 (0)1874 250036
- Contact page
- www.jrpetproducts.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-29
- Scored with
- Model v3 (methodology)
- Product page
- www.jrpetproducts.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product scored 63 out of 100. The overall quality of the ingredient list contributed +8.2 points, while the processing format reduced the score by -6.7. Having ingredients without printed percentages cost a further -5.6 points, and being labelled nutritionally complete added +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.16 |
| Meat share of dry matter | 17.7% | 0.096 | +1.70 |
| Carb share of dry matter | 16.9% | -0.115 | -1.95 |
| Oil share of dry matter | 6.5% | -0.092 | -0.60 |
| Vegetable share of dry matter | 26.5% | -0.005 | -0.14 |
| Supplement share of dry matter | 20.9% | -0.012 | -0.26 |
| Other share of dry matter | 0.3% | -0.375 | -0.12 |
| Undeclared quantities | 53.4% | -0.106 | -5.64 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.16 |
| Meat share of dry matter | 17.7% | 0.096 | +1.70 |
| Carb share of dry matter | 16.9% | -0.115 | -1.95 |
| Oil share of dry matter | 6.5% | -0.092 | -0.60 |
| Vegetable share of dry matter | 26.5% | -0.005 | -0.14 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 20.9% | -0.012 | -0.26 |
| Other share of dry matter | 0.3% | -0.375 | -0.12 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 53.4% | -0.106 | -5.64 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 62.8
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 23.5 | 26 (band 18 to 40%) | 91.7 |
| Fat | 10 | 11 (band 5.5 to 20%) | 93 |
| Fibre | 3.5 | 3.9 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 36000IU
- Vitamin D3 1000IU
- Vitamin E 190mg
- L-Carnitine 1200mg
- Iodine (as Calcium Iodate, Anhydrous) 1.5mg
- Iron (as Iron (II) Sulphate Monohydrate) 50mg
- Copper (as Copper (II) Sulphate Pentahydrate) 12mg
- Zinc (as Zinc Sulphate Monohydrate) 75mg
- Manganese (as Manganous Sulphate Monohydrate) 40mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (46.6% of the recipe mass) (voluntary) | 9.3/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Capped at 60: mandatory items missing (Analytical constituents declared).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
67/100 · limited — 3 checkable claims: 2 consistent, 1 contradicted.
Contradicted by the label
- "Low Fat" — the declared label says otherwise on low fat.
Consistent with the label
- "Grain Free" — supported by the declared grain-free data.
- "Made with freshly prepared Wild Venison as the number one ingredient, this high-quality recipe uses only Venison as the sole animal protein - that means no mixed meats, no hidden ingredients and nothing unnecessary." — supported by the declared single protein data.
9 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Easy To Digest (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| Added prebiotics & fibre to help support healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| No artificial flavours. (on page) | Free-from | not checkable | Manufacturer assertion |
| Grain Free (on page) | Free-from | consistent | Manufacturer assertion |
| Low Fat (on page) | High/low level | contradicted | Manufacturer assertion |
| High meat content (on page) | High/low level | not checkable | Manufacturer assertion |
| Gluten Free (on page) | Free-from | not checkable | Manufacturer assertion |
| No artificial preservatives. (on page) | Free-from | not checkable | Manufacturer assertion |
| Omega Rich (on page) | Nutrient | not checkable | Manufacturer assertion |
| With 32% Wild Venison, plus added prebiotics, fibre and natural botanicals including Seaweed, Broccoli and Cranberry, every bowl is packed with everything your dog needs to help support everyday health and wellbeing. (on page) | Content | not checkable | Manufacturer assertion |
| Made with freshly prepared Wild Venison as the number one ingredient, this high-quality recipe uses only Venison as the sole animal protein - that means no mixed meats, no hidden ingredients and nothing unnecessary. (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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