Hunters Natural Field Performance Venison
Dry Extruded complete High meat Clear label
Is Hunters Natural Field Performance Venison a good dog food?
We score it 68/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves a score of 68 out of 100 based on several key factors. The overall quality of the ingredient list adds +9.1 to the total, while the processing format reduces the score by -7. Additionally, the meat content contributes +4.3, and printing percentages on the label adds +3.2.
- Recipe68
- Nutritionalhigh91
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with venison, sweet potatoes and potatoes as the main ingredients.
Why you might choose it
- Meat makes up an estimated 37% of the dry matter (48% as fed).
- Prints ingredient percentages on the label.
- Doesn't list grain ingredients.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 25%
- Fat
- 13%
- Fibre
- 3.50%
- Ash
- 7%
- Moisture
- 8%
- Carbohydrates
- 42.50%
- Omega-3 fatty acids
- 2.20%
- Omega-6 fatty acids
- 0.70%
- Calcium
- 1.20%
- Phosphorus
- 0.70%
Energy: 367 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 15,000IU; Vitamin D3 2,000IU; Vitamin E 95IU; Zinc (Zinc Suplhate Monohydrate) 50mg; Iron (Iron (II) Sulphate Monohydrate) 50mg; Manganese (Manganous Sulphate Monohydrate) 35mg; Copper (Copper (II) Sulphate Pentahydrate) 12mg; Iodine (Calcium Iodate Anhydrous) 1mg
Feeding guide
1-5KG | 35-110g per day; 5-10KG | 110-185g per day; 10-20KG | 185-310g per day; 20-30KG | 310 -420g per day; 30-40KG | 420-520g per day; 40KG+ | 520g+ per day
Reviews
Facebook: - · 1 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: it is listed as an ingredient
- Your dog avoids venison: the label lists venison
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (7)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Venison & Salmon (50%) | Venison | meat | good | 50 | 50.0 |
| 2 | Sweet Potato (27%) | Sweet Potatoes | carb | good | 27 | 27.0 |
| 3 | Potato | Potatoes | carb | medium | - | 5.2 |
| 4 | Peas (6%) | Peas | veg | good | 6 | 6.0 |
| 5 | Omega 3 Supplement | Omega-3 Supplement | supplement | good | - | 4.6 |
| 6 | Linseed | Linseed | veg | good | - | 3.9 |
| 7 | Beet Pulp | Beet Pulp | fibre | medium | - | 3.3 |
Brand
- [email protected]
- Phone
- 01926 520 037
- Address
- Hunters Natural, 102 Queslett Road East, Sutton Coldfield, Birmingham, West Midlands, B74 2EZ
- Contact page
- www.huntersnatural.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v2 (methodology)
- Product page
- www.huntersnatural.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +9.07 |
| Meat share of dry matter | 36.7% | 0.116 | +4.25 |
| Carb share of dry matter | 23.1% | -0.113 | -2.60 |
| Oil share of dry matter | 7.1% | -0.088 | -0.63 |
| Vegetable share of dry matter | 12.7% | -0.002 | -0.02 |
| Supplement share of dry matter | 12.1% | -0.009 | -0.11 |
| Undeclared quantities | 17.0% | -0.131 | -2.23 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 36.7 | -0.073 | -2.69 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +9.07 |
| Meat share of dry matter | 36.7% | 0.116 | +4.25 |
| Carb share of dry matter | 23.1% | -0.113 | -2.60 |
| Oil share of dry matter | 7.1% | -0.088 | -0.63 |
| Vegetable share of dry matter | 12.7% | -0.002 | -0.02 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 12.1% | -0.009 | -0.11 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 17.0% | -0.131 | -2.23 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 36.7 | -0.073 | -2.69 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 68.1
- Final score
- 68/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 68/100 | current |
| v1 | 63/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.2 (band 18 to 40%) | 95 |
| Fat | 13 | 14.1 (band 5.5 to 20%) | 100 |
| Fibre | 3.5 | 3.8 (band 0.5 to 5%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.1 |
| Phosphorus | 0.7 | 0.8 (band 0.4 to 1.6%) | 88 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 40.3 |
| Energy (kcal/100g) | 367 | 398.9 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 40.3). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (83% of the recipe mass) (voluntary) | 16.6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| support optimal working performance and post work replenishment (on page) | Functional | Manufacturer assertion |
| build and maintain lean muscle (on page) | Functional | Manufacturer assertion |
| supporting cognitive processing and learning, visual development and healthy gastrointestinal function (on page) | Functional | Manufacturer assertion |
| Biologically Appropriate (on page) | Functional | Manufacturer assertion |
| Veterinarian Approved (on page) | Functional | Manufacturer assertion |
| help improve stamina and overall intensive performance output (on page) | Functional | Manufacturer assertion |
| 50% Venison and Salmon (on page) | Content | Manufacturer assertion |
| Grain Free (on page) | Free-from | Manufacturer assertion |
| human grade venison and salmon meat as the main source of protein (on page) | Content | Manufacturer assertion |
| complete and natural nutrition for all types of adult working and sporting dogs (on page) | Content | Manufacturer assertion |
| Nutritious Vegetables & Botanicals (on page) | Content | Manufacturer assertion |
| ENCOURAGES OPTIMAL WORKING PERFORMANCE & STAMINA (on page) | Functional | Manufacturer assertion |
| AIDS NORMAL GASTROINTESTINAL FUNCTIONING & FIRMER STOOLS (on page) | Functional | Manufacturer assertion |
| SUPPORTS NORMAL & PROTECTIVE IMMUNOLOGICAL FUNCTIONING (on page) | Functional | Manufacturer assertion |
| SUPPORTS THE DEVELOPMENT & MAINTENANCE OF LEAN MUSCLE (on page) | Functional | Manufacturer assertion |
| AIDS HEALTHY COGNITIVE FUNCTIONING & PROCESSING (on page) | Functional | Manufacturer assertion |
| SUPPORTS HEALTHY VISUAL DEVELOPMENT & PROCESSING (on page) | Functional | Manufacturer assertion |
| HELPS PROTECT JOINTS & ARTICULAR CARTILAGE RENEWAL (on page) | Functional | Manufacturer assertion |
| HELPS MAINTAIN SKIN HEALTH & A SHINY COAT (on page) | Functional | Manufacturer assertion |
| natural omega 3 supplement to this feed to aid skin, coat and joint health (on page) | Functional | Manufacturer assertion |
| rich in iron and vitamin C to help support normal immunological functioning (on page) | Functional | Manufacturer assertion |
| high protein content supports essential muscle integrity and intensive performance output (on page) | Functional | Manufacturer assertion |
| added natural MOS & FOS pre-biotics to support gastrointestinal health (on page) | Functional | Manufacturer assertion |
| protein level of 25% and a crude fat level of 13% (on page) | Nutrient | Manufacturer assertion |
| Free From Artificial Colours & Preservatives (on page) | Free-from | Manufacturer assertion |
| Venison is protein dense and offers an excellent natural source of iron and essential B vitamins including vitamin B6 and B12 (on page) | Nutrient | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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