Hunters Natural Active-Advanced 360 Support
Supplement · complementary
Our verdict
Is Hunters Natural Active-Advanced 360 Support a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
Complementary semi-moist dry supplement for adult dogs, with glucosamine, chondroitin and msm as the main ingredients.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists green-lipped mussel
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label declares
Active ingredients and quantities as printed by the manufacturer. We record them as stated; we do not assess whether they are effective. Supplements are not scored.
| Active | Declared amount | Basis |
|---|---|---|
| Chondroitin | 150 mg | per tablet |
| Curcumin | 15 mg | per tablet |
| Glucosamine | 250 mg | per tablet |
| Green-lipped mussel | 150 mg | per tablet |
| Hyaluronic acid | 5 mg | per tablet |
| Manganese | 5 mg | per tablet |
| MSM | 125 mg | per tablet |
| Vitamin C | 15 mg | per tablet |
Nutrition and feeding
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Storage
Store in a cool dry place and always keep out of the reach of children.
Feeding guide
Active-Advanced has been designed to be given directly or as part of a meal – crushed if required into your dogs food. If multiple tablets are required, these should be taken at equal intervals throughout the day.
No additives recorded yet.
Ingredients (12)100% of the recipe is estimated
Estimated composition
- supplement 81.1%
- fibre 6.8%
- additive 6.3%
- meat 5.9%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Glucosamine Sulphate 250mg | Glucosamine | supplement · good | - | 10.8 |
| 2 | Chondroitin Sulphate 150mg | Chondroitin | supplement · good | - | 10.4 |
| 3 | MSM 125mg | MSM | supplement · good | - | 9.9 |
| 4 | Green Lipped Mussel 150mg | Green-Lipped Mussel | supplement · good | - | 9.5 |
| 5 | Curcumin 15mg | Curcuminoids | supplement · medium | - | 9.0 |
| 6 | Vitamin C 15mg | Vitamin C | supplement · good | - | 8.6 |
| 7 | Hyaluronic Acid 5mg | Hyaluronic acid | supplement · good | - | 8.1 |
| 8 | Manganese 5mg | Manganese | supplement · good | - | 7.7 |
| 9 | Di Calcium Phosphate | Dicalcium phosphate | supplement · medium | - | 7.2 |
| 10 | Microcrystalline Cellulose | Cellulose | fibre · medium | - | 6.8 |
| 11 | Magnesium Stearate | Magnesium stearate | additive · poor | - | 6.3 |
| 12 | Chicken Flavouring | Chicken | meat · medium | - | 5.9 |
- 1. Glucosamine Sulphate 250mg10.8% estimated
- 2. Chondroitin Sulphate 150mg10.4% estimated
- 3. MSM 125mg9.9% estimated
- 4. Green Lipped Mussel 150mg9.5% estimated
- 5. Curcumin 15mg9.0% estimated
- 6. Vitamin C 15mg8.6% estimated
- 7. Hyaluronic Acid 5mg8.1% estimated
- 8. Manganese 5mg7.7% estimated
- 9. Di Calcium Phosphate7.2% estimated
- 10. Microcrystalline Cellulose6.8% estimated
- 11. Magnesium Stearate6.3% estimated
- 12. Chicken Flavouring5.9% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Hunters Natural
- [email protected]
- Phone
- 01926 520 037
- Address
- Hunters Natural, 102 Queslett Road East, Sutton Coldfield, Birmingham, West Midlands, B74 2EZ
- Contact page
- www.huntersnatural.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Product page
- www.huntersnatural.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Facebook: - · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.66 |
| Additive share of dry matter | 6.5% | 0.163 | +1.05 |
| Supplement share of dry matter | 84.8% | -0.012 | -1.03 |
| Recipe graded poor | 6.3% | -0.065 | -0.41 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.3% | 0.060 | +0.38 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -7.57 | 0.222 | -1.68 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.66 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 6.5% | 0.163 | +1.05 |
| Supplement share of dry matter | 84.8% | -0.012 | -1.03 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 6.3% | -0.065 | -0.41 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.3% | 0.060 | +0.38 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -7.57 | 0.222 | -1.68 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.05
- Subtotal
- 48.8
- Final score
- 49/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "Scientifically crafted in Britain" — supported by the declared made in the UK data.
- "Crafted in Britain" — supported by the declared made in the UK data.
- "Crafted in Britain by our team of skilled crafspeople" — supported by the declared made in the UK data.
14 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Scientifically crafted in Britain (on page) | provenance | consistent | Manufacturer assertion |
| Active-Advanced is the only supplement scientifically crafted and naturally developed to deliver specific 360 support to active working dogs in key critical areas (on page) | Functional | not checkable | Manufacturer assertion |
| Targets Key Critical Areas (on page) | Functional | not checkable | Manufacturer assertion |
| Protects, Maintains and Supports (on page) | Functional | not checkable | Manufacturer assertion |
| For Articular Joint Health (on page) | Functional | not checkable | Manufacturer assertion |
| For Gastrointestinal Processing (on page) | Functional | not checkable | Manufacturer assertion |
| For Immunological Functioning (on page) | Functional | not checkable | Manufacturer assertion |
| For Dermatological Conditioning (on page) | Functional | not checkable | Manufacturer assertion |
| Veterinarian Approved (on page) | Functional | not checkable | Manufacturer assertion |
| PROTECTS JOINTS & SUPPORTS ARTICULAR CARTILAGE RENEWAL (on pack) | Functional | not checkable | Manufacturer assertion |
| AIDS NORMAL GASTROINTESTINAL FUNCTIONING (on pack) | Functional | not checkable | Manufacturer assertion |
| SUPPORTS NORMAL & PROTECTIVE IMMUNOLOGICAL FUNCTIONING (on pack) | Functional | not checkable | Manufacturer assertion |
| HELPS MAINTAIN SKIN HEALTH & A SHINY COAT (on pack) | Functional | not checkable | Manufacturer assertion |
| Crafted in Britain (on page) | provenance | consistent | Manufacturer assertion |
| Crafted in Britain by our team of skilled crafspeople (on page) | provenance | consistent | Manufacturer assertion |
| 120 Easy Administer Tablets (on page) | Content | not checkable | Manufacturer assertion |
| high strength Glucosamine (on page) | High/low level | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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