Hill's Healthy Mobility Medium Adult Dog Food
Dry Extruded · completeClear label
Our verdict
Is Hill's Healthy Mobility Medium Adult Dog Food a good dog food?
We score it 38/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for adult dogs, with wheat, maize and dehydrated chicken and turkey as the main ingredients.
80% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Labelling or feeding guide is aimed at medium dogs
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated chicken and turkey
- Your dog avoids turkey: the label lists dehydrated chicken and turkey
- Your dog avoids fish: the label lists fish oil
- Your dog avoids grain: the label lists wheat
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 19.70% · Fat 13.10%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 19.70% |
| Fat | 13.10% |
| Fibre | 2.40% |
| Ash | 4.40% |
| Moisture | 8% |
| Carbohydrates | 52.40% |
| Omega-3 fatty acids | 1.40% |
| Calcium | 0.62% |
| Phosphorus | 0.57% |
| Sodium | 0.22% |
Energy: 368 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Feed the daily amount shown; adjust amount to maintain optimum weight. Mix increasing amounts of new food with decreasing amounts of previous food over a 7 day period. Keep fresh water available at all times. Adult maintenance: 10kg=175g, 15kg=235g, 20kg=290g, 25kg=345g, 30kg=395g, 40kg=490g, 50+kg=11g per kg.
Additives declared on the label
Nutritional additives
3b103 (Iron) 78.3mg; 3b202 (Iodine) 1.9mg; 3b405 (Copper) 7.7mg; 3b502 (Manganese) 8.1mg; 3b603 (Zinc) 137mg; 3b801 (Selenium) 0.2mg; Vitamin A 7,799 IU/kg; Vitamin D3 702 IU/kg; Vitamin E 717 mg/kg; Vitamin C 127 mg/kg; Beta-carotene 1.6 mg/kg; Glucosamine 346 mg/kg; Chondroitin sulphate 456 mg/kg
Technological additives
Natural antioxidant
Ingredients (13)80% of the recipe is estimated
Estimated composition
- meat 36.1%
- carb 27.9%
- oil 16.8%
- veg 7.2%
- supplement 6.2%
- fibre 5.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Wheat | Wheat | carb · poor | - | 10.3 |
| 2 | maize | Maize / Corn | carb · medium | - | 9.8 |
| 3 | chicken and turkey meal | Dehydrated Chicken and Turkey | meat · medium | - | 9.3 |
| 4 | chicken 7% | Chicken | meat · medium | 7 | 7.0 |
| 5 | total poultry 11% | Poultry | meat · medium | 11 | 11.0 |
| 6 | digest | Digest | meat · poor | - | 8.8 |
| 7 | animal fat | Unspecified Animal Fats and Oils | oil · poor | - | 8.3 |
| 8 | maize protein meal | Maize gluten | carb · poor | - | 7.8 |
| 9 | flaxseed | Linseed | veg · good | - | 7.2 |
| 10 | fish oil (1.8%) | Fish Oil | oil · good | 1.8 | 1.8 |
| 11 | vegetable oil | Vegetable oil | oil · medium | - | 6.7 |
| 12 | minerals | Vitamins and minerals | supplement · medium | - | 6.2 |
| 13 | pea bran meal. | Pea Bran Meal | fibre · medium | - | 5.7 |
- 1. Wheat10.3% estimated
- 2. maize9.8% estimated
- 3. chicken and turkey meal9.3% estimated
- 4. chicken 7%7% declared7.0% estimated
- 5. total poultry 11%11% declared11.0% estimated
- 6. digest8.8% estimated
- 7. animal fat8.3% estimated
- 8. maize protein meal7.8% estimated
- 9. flaxseed7.2% estimated
- 10. fish oil (1.8%)1.8% declared1.8% estimated
- 11. vegetable oil6.7% estimated
- 12. minerals6.2% estimated
- 13. pea bran meal.5.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Hill's
- Website
- https://www.hillspet.co.uk/
- Address
- Hill’s Pet Nutrition, Inc. Goldsworth Place 1 Forge End Woking GU21 6DB
- Contact page
- www.hillspet.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.hillspet.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score came in at 38 out of 100, after several negative factors weighed against the product. Ingredients without printed percentages contributed -8.5 points, while the processing format took off -6.7. The carbohydrate content reduced the score by -3.8, and lower-quality ingredients cost a further -2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.18 |
| Meat share of dry matter | 6.7% | 0.096 | +0.65 |
| Carb share of dry matter | 33.1% | -0.115 | -3.81 |
| Oil share of dry matter | 22.2% | -0.092 | -2.05 |
| Vegetable share of dry matter | 8.7% | -0.005 | -0.04 |
| Supplement share of dry matter | 7.6% | -0.012 | -0.09 |
| Recipe graded poor | 35.2% | -0.065 | -2.29 |
| Poor-quality meat in recipe | 8.8% | -0.179 | -1.57 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 10.3% | 0.060 | +0.62 |
| Undeclared quantities | 80.2% | -0.106 | -8.47 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -0.38 | 0.222 | -0.09 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.18 |
| Meat share of dry matter | 6.7% | 0.096 | +0.65 |
| Carb share of dry matter | 33.1% | -0.115 | -3.81 |
| Oil share of dry matter | 22.2% | -0.092 | -2.05 |
| Vegetable share of dry matter | 8.7% | -0.005 | -0.04 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 7.6% | -0.012 | -0.09 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 35.2% | -0.065 | -2.29 |
| Poor-quality meat in recipe | 8.8% | -0.179 | -1.57 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 10.3% | 0.060 | +0.62 |
| Undeclared quantities | 80.2% | -0.106 | -8.47 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.38 | 0.222 | -0.09 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 38.0
- Final score
- 38/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 19.7 | 21.4 (band 18 to 40%) | 79.3 |
| Fat | 13.1 | 14.2 (band 5.5 to 20%) | 100 |
| Fibre | 2.4 | 2.6 (band 0.5 to 5%) | 98.1 |
| Calcium | 0.62 | 0.7 (band 0.5 to 2.5%) | 75.2 |
| Phosphorus | 0.57 | 0.6 (band 0.4 to 1.6%) | 81 |
| Sodium | 0.22 | 0.2 (band 0.1+%) | 100 |
| Calcium:phosphorus ratio | 1.1 | 1.1 (band 1 to 2%) | 75.3 |
| Energy (kcal/100g) | 368 | 400 | 100 |
Scored over 8 declared nutrients (combined weight 95); undeclared nutrients do not affect the score.
Declared fortification: 13 nutritional additives on the label
- 3b103 (Iron) 78.3mg
- 3b202 (Iodine) 1.9mg
- 3b405 (Copper) 7.7mg
- 3b502 (Manganese) 8.1mg
- 3b603 (Zinc) 137mg
- 3b801 (Selenium) 0.2mg
- Vitamin A 7,799 IU/kg
- Vitamin D3 702 IU/kg
- Vitamin E 717 mg/kg
- Vitamin C 127 mg/kg
- Beta-carotene 1.6 mg/kg
- Glucosamine 346 mg/kg
- Chondroitin sulphate 456 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (19.8% of the recipe mass) (voluntary) | 4/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Hill's Science Plan HEALTHY MOBILITY MEDIUM ADULT DOG FOOD with CHICKEN is a complete pet food for medium breed adult dogs from 1 year old." — supported by the declared complete and balanced data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| EPA from fish oil helps joint cartilage healthy (on pack) | Functional | not checkable | Manufacturer assertion |
| Proven nutrition to support joint flexibility (on pack) | Functional | not checkable | Manufacturer assertion |
| Glucosamine & chondroitin are building blocks of healthy cartilage (on pack) | Functional | not checkable | Manufacturer assertion |
| Specifically formulated to support joint health for an active life (on page) | Functional | not checkable | Manufacturer assertion |
| Veterinarian recommended (on page) | Functional | not checkable | Manufacturer assertion |
| 100% satisfaction guarantee for quality, consistency & taste, or your money back (on page) | Functional | not checkable | Manufacturer assertion |
| Hill's Science Plan HEALTHY MOBILITY MEDIUM ADULT DOG FOOD with CHICKEN is a complete pet food for medium breed adult dogs from 1 year old. (on pack) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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