Our verdict
Is Hill's Adult Dog Food a good dog food?
We score it 29/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete wet paté food for adult dogs, with meat and animal derivatives, turkey and cereals as the main ingredients.
91% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids turkey: the label lists turkey
- Your dog avoids grain: the label lists cereals
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 5.40% · Fat 4.20%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 5.40% |
| Fat | 4.20% |
| Fibre | 0.28% |
| Ash | 1.20% |
| Moisture | 77% |
| Carbohydrates | 11.90% |
| Calcium | 0.20% |
| Phosphorus | 0.12% |
| Sodium | 0.07% |
Energy: 96 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Adjust feeding amounts as necessary to maintain optimal weight. Mixed feeding guide shown for 370g cans by dog weight (e.g., 2.5kg dog: 0.5 can + 10g dry; 10kg dog: 1 can + 75g dry; 60+kg: 2 cans + 76g per 10kg).
Additives declared on the label
Nutritional additives
3b103 (Iron) 10.0mg; 3b202 (Iodine) 0.3mg; 3b405 (Copper) 1.7mg; 3b502 (Manganese) 2.2mg; 3b603 (Zinc) 25.8mg; Vitamin A 13,828IU/kg; Vitamin D3 186IU/kg
Ingredients (6)91% of the recipe is estimated
Estimated composition
- meat 31.8%
- carb 20.5%
- supplement 18.2%
- oil 15.9%
- other 13.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Meat and Animal Derivatives | Meat and Animal Derivatives | meat · poor | - | 22.8 |
| 2 | Turkey 9% | Turkey | meat · medium | 9 | 9.0 |
| 3 | Cereals | Cereals | carb · poor | - | 20.5 |
| 4 | Minerals | Vitamins and minerals | supplement · medium | - | 18.2 |
| 5 | Oils and Fats | Oils and Fats | oil · poor | - | 15.9 |
| 6 | Derivatives of Vegetable Origin | Vegetable By-Products | other · poor | - | 13.7 |
- 1. Meat and Animal Derivatives22.8% estimated
- 2. Turkey 9%9% declared9.0% estimated
- 3. Cereals20.5% estimated
- 4. Minerals18.2% estimated
- 5. Oils and Fats15.9% estimated
- 6. Derivatives of Vegetable Origin13.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Hill's
- Website
- https://www.hillspet.co.uk/
- Address
- Hill’s Pet Nutrition, Inc. Goldsworth Place 1 Forge End Woking GU21 6DB
- Contact page
- www.hillspet.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.hillspet.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product reached a score of 29 out of 100. Ingredients without printed percentages cost -9.6 points. The overall quality of the ingredient list led to a deduction of -5.2 points. Lower-quality ingredients reduced the score by -4.7, and lower-quality meat ingredients took off another -4.1 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.6 | 9.191 | -5.18 |
| Meat share of dry matter | 3.8% | 0.096 | +0.37 |
| Carb share of dry matter | 27.2% | -0.115 | -3.13 |
| Oil share of dry matter | 23.8% | -0.092 | -2.19 |
| Supplement share of dry matter | 25.3% | -0.012 | -0.31 |
| Other share of dry matter | 10.3% | -0.375 | -3.86 |
| Recipe graded poor | 72.8% | -0.065 | -4.73 |
| Poor-quality meat in recipe | 22.8% | -0.179 | -4.07 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 22.8% | 0.060 | +1.36 |
| Undeclared quantities | 91.0% | -0.106 | -9.61 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -1.82 | 0.222 | -0.40 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.6 | 9.191 | -5.18 |
| Meat share of dry matter | 3.8% | 0.096 | +0.37 |
| Carb share of dry matter | 27.2% | -0.115 | -3.13 |
| Oil share of dry matter | 23.8% | -0.092 | -2.19 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 25.3% | -0.012 | -0.31 |
| Other share of dry matter | 10.3% | -0.375 | -3.86 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 72.8% | -0.065 | -4.73 |
| Poor-quality meat in recipe | 22.8% | -0.179 | -4.07 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 22.8% | 0.060 | +1.36 |
| Undeclared quantities | 91.0% | -0.106 | -9.61 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -1.82 | 0.222 | -0.40 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 28.8
- Final score
- 29/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 5.4 | 23.5 (band 18.782608695652172 to 40%) | 83.3 |
| Fat | 4.2 | 18.3 (band 5.739130434782608 to 20%) | 100 |
| Fibre | 0.28 | 1.2 (band 0.5 to 5%) | 79.6 |
| Calcium | 0.2 | 0.9 (band 0.5217391304347826 to 2.5%) | 80.5 |
| Phosphorus | 0.12 | 0.5 (band 0.4173913043478261 to 1.6%) | 75.3 |
| Sodium | 0.07 | 0.3 (band 0.10434782608695653+%) | 100 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 96 | 417.4 | 100 |
Scored over 8 declared nutrients (combined weight 95); undeclared nutrients do not affect the score.
Declared fortification: 7 nutritional additives on the label
- 3b103 (Iron) 10.0mg
- 3b202 (Iodine) 0.3mg
- 3b405 (Copper) 1.7mg
- 3b502 (Manganese) 2.2mg
- 3b603 (Zinc) 25.8mg
- Vitamin A 13,828IU/kg
- Vitamin D3 186IU/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (9% of the recipe mass) (voluntary) | 1.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "complete premium pet food for adult dogs from 1 year" — supported by the declared complete and balanced data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| VETERINARIAN RECOMMENDED (on pack) | Functional | not checkable | Manufacturer assertion |
| 100% SATISFACTION GUARANTEE for quality, consistency & taste, or your money back (on pack) | Functional | not checkable | Manufacturer assertion |
| complete premium pet food for adult dogs from 1 year (on page) | Content | consistent | Manufacturer assertion |
| Balanced nutrition for overall health and well-being (on page) | Functional | not checkable | Manufacturer assertion |
| Precisely balanced to deliver the appropriate amount of energy to support ideal body weight (on page) | Functional | not checkable | Manufacturer assertion |
| Science-led nutrition creates differences you can trust (on page) | Functional | not checkable | Manufacturer assertion |
| Proud to have helped 15 MILLION SHELTER PETS find a forever home (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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