Hill's Hypoallergenic Dog Treats

Treat · complementary

Hypoallergenic Dog Treats
This is sold as a treat, not as an everyday meal. The 1–100 rating applies to complete meals, so it isn't scored. Ingredient breakdown below.

Our verdict

Is Hill's Hypoallergenic Dog Treats a good dog food?

This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.

Complementary extruded dry treats for adult dogs, with vegetable by, meat and animal derivatives and oils and fats as the main ingredients.

How we score

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Declares energy content, which most labels omit.

Why you might not

  • A treat, not a complete diet: feed as an extra, not the whole diet.
  • 5 poor-graded ingredients make up about 45% of the recipe.
  • Low in protein: 20% protein on a dry-matter basis.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: it is listed as an ingredient
  • Your dog avoids grain: it is listed as an ingredient
  • You need more protein than this: 19.6% on a dry-matter basis is in the low band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

What the label tells us

  • The label lists 13 ingredients.
  • Names its animal sources (1 named ingredient).
  • Every animal ingredient is a named source.
  • Lists no artificial colours or preservatives.
  • Prints quantities for 1 ingredient.
Why is this treat not scored?

Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.

What should I look for on a treat label?

A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.

These points are derived from the published ingredient list, not a rating.

Nutrition and feedingProtein 18% · Fat 13.90%

Typical analysis (as fed)

NutrientAs fed
Protein18%
Fat13.90%
Fibre6.40%
Ash5.30%
Moisture8%
Carbohydrates48.50%
Omega-3 fatty acids1.14%
Omega-6 fatty acids3.10%
Calcium0.74%
Phosphorus0.50%
Sodium0.24%

Energy: 350.3 kcal/100g

Additives & feeding info

Feeding and storage

Feeding guide

Adjust daily feeding amounts accordingly. If treats are fed, reduce the amount of pet food your dog is being fed. Treats should not be more than 10% of a dog's daily nutrition. Adult maintenance: 2.5kg=4, 5kg=7, 10kg=10, 20kg=20, 30kg=27, 40kg=34, 50kg=40, 50kg+=7 per 10 kg.

Additives declared on the label

Nutritional additives

3b103 (Iron) 94.8mg/kg; 3b202 (Iodine) 4.1mg/kg; 3b405 (Copper) 11.1mg/kg; 3b502 (Manganese) 9.8mg/kg; 3b603 (Zinc) 147mg/kg; Vitamin D3 772 IU/kg

Technological additives

Natural antioxidant

Ingredients (13)100% of the recipe is estimated

Estimated composition

  • veg 30.0%
  • fibre 21.2%
  • meat 15.4%
  • other 10.0%
  • oil 9.2%
  • supplement 8.8%
  • carb 5.4%
#As declaredMatchedLabel readingDeclared %Est. %
1Derivatives of vegetable originVegetable By-Productsother · poor-9.3
2meat and animal derivativesMeat and Animal Derivativesmeat · poor-8.9
3oils and fatsOils and Fatsoil · poor-8.5
4mineralsVitamins and mineralssupplement · medium-8.1
5fruitFruitveg · medium-7.7
6seedsSeedsveg · poor-7.4
7Ground pecan shellGround Pecan Shellfibre · poor-7.0
8flaxseedLinseedveg · good-6.6
9dried beet pulpBeet Pulpfibre · medium-6.2
10dried citrus pulpCitrus Pulpfibre · medium-5.8
11dried cranberries (14.1%)Cranberriesveg · good14.114.1
12Chicken liver hydrolysateLivermeat · good-5.4
13Maize starchCornstarchcarb · medium-5.0
  1. 1. Derivatives of vegetable origin9.3% estimated
    Vegetable By-Products · other · poor
  2. 2. meat and animal derivatives8.9% estimated
  3. 3. oils and fats8.5% estimated
    Oils and Fats · oil · poor
  4. 4. minerals8.1% estimated
    Vitamins and minerals · supplement · medium
  5. 5. fruit7.7% estimated
    Fruit · veg · medium
  6. 6. seeds7.4% estimated
    Seeds · veg · poor
  7. 7. Ground pecan shell7.0% estimated
    Ground Pecan Shell · fibre · poor
  8. 8. flaxseed6.6% estimated
    Linseed · veg · good
  9. 9. dried beet pulp6.2% estimated
    Beet Pulp · fibre · medium
  10. 10. dried citrus pulp5.8% estimated
    Citrus Pulp · fibre · medium
  11. 11. dried cranberries (14.1%)14.1% declared14.1% estimated
    Cranberries · veg · good
  12. 12. Chicken liver hydrolysate5.4% estimated
    Liver · meat · good
  13. 13. Maize starch5.0% estimated
    Cornstarch · carb · medium

Trust and sourceNo recalls recorded in our database · checked 2026-09-15

Brand and contact: Hill's
Hill's logo
Address
Hill’s Pet Nutrition, Inc. Goldsworth Place 1 Forge End Woking GU21 6DB
Contact page
www.hillspet.co.uk

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-15
Product page
www.hillspet.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.19.191+0.85
Carb share of dry matter6.9%-0.115-0.79
Oil share of dry matter13.3%-0.092-1.23
Vegetable share of dry matter21.3%-0.005-0.11
Supplement share of dry matter11.9%-0.012-0.14
Other share of dry matter7.3%-0.375-2.73
Recipe graded poor44.6%-0.065-2.90
Poor-quality meat in recipe9.6%-0.179-1.72
Number of poor ingredients5-0.876-4.38
Largest single poor ingredient10.0%0.060+0.60
Undeclared quantities100.0%-0.106-10.56
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-0.770.222-0.17
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.19.191+0.85
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter6.9%-0.115-0.79
Oil share of dry matter13.3%-0.092-1.23
Vegetable share of dry matter21.3%-0.005-0.11
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter11.9%-0.012-0.14
Other share of dry matter7.3%-0.375-2.73
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor44.6%-0.065-2.90
Poor-quality meat in recipe9.6%-0.179-1.72
Number of poor ingredients5-0.876-4.38
Largest single poor ingredient10.0%0.060+0.60
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-0.770.222-0.17
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
32.9
Final score
33/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v333/100current
v234/100
v139/100
v1.941/100
Nutritional: declared analysis vs reference ranges

Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✓ Analytical constituents declared (mandatory)15/15
✓ Additives declared (mandatory)10/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
A complementary pet food formulated for adult dogs over the age of 1 with food intolerances. (on page)Functionalnot checkableManufacturer assertion
With ActivBiome+, a Hill's exclusive blend of prebiotics, these tasty treats nourish your dog's microbiome and support their skin health. (on page)Functionalnot checkableManufacturer assertion
Recommended for dogs with adverse food reactions (food allergy or food intolerance), gastrointestinal disorders and skin conditions. (on page)Functionalnot checkableManufacturer assertion
Specially formulated for dogs with food intolerances and to support skin health. (on page)Functionalnot checkableManufacturer assertion
Hydrolyzed protein to help manage adverse food reactions (on page)Functionalnot checkableManufacturer assertion
Increased omega-3 and omega-6 fatty acids, including EPA, help to nourish the skin and coat (on page)Functionalnot checkableManufacturer assertion
Added antioxidants to help support skin barrier function (on page)Functionalnot checkableManufacturer assertion
No artificial preservatives. No synthetic colours. No artificial flavours. (on page)Free-fromnot checkableManufacturer assertion
Proud to have helped 15 million shelter pets find a forever home (on page)Contentnot checkableManufacturer assertion
Contains ActivBiome+, a Hill's exclusive blend of prebiotics, to help nourish your dog's unique microbiome. (on page)Contentnot checkableManufacturer assertion
100% satisfaction guarantee for quality, consistency & taste, or your money back. (on page)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

See all products from Hill's

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