Our verdict
Is HiLife Chicken & Fish Pouches a good dog food?
We score it 76/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete wet food in chunks for adult dogs, with chicken, tuna and rice as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists tuna
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 35.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 8% · Fat 7%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 8% |
| Fat | 7% |
| Fibre | 0.50% |
| Ash | 1.50% |
| Moisture | 80% |
| Omega-3 fatty acids | 0.15% |
| Omega-6 fatty acids | 1.30% |
Additives & feeding info
Additives declared on the label
Nutritional additives
Vitamin A 1325 IU/kg; Vitamin E 40 mg/kg; Iron 9.9 mg/kg; Zinc 25.7 mg/kg; Copper 1.9 mg/kg; Iodine 0.6 mg/kg; Manganese 2.5 mg/kg
Ingredients (23)16 of 23 percentages printed
Estimated composition
- meat 50.9%
- supplement 19.0%
- veg 16.2%
- carb 6.6%
- fibre 6.3%
- oil 1.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken (46%) | Chicken | meat · medium | 46 | 46.0 |
| 2 | tuna (4%) | Tuna | meat · good | 4 | 4.0 |
| 3 | cooked wholegrain brown rice (4%) | Rice - brown / whole grain | carb · medium | 4 | 4.0 |
| 4 | green beans (4%) | Green Beans | veg · good | 4 | 4.0 |
| 5 | apple (4%) | Apples | veg · good | 4 | 4.0 |
| 6 | sunflower oil (1%) | Sunflower oil | oil · good | 1 | 1.0 |
| 7 | minerals | Vitamins and minerals | supplement · medium | - | 0.0 |
| 8 | fish oil (0.2%) | Fish Oil | oil · good | 0.2 | 0.2 |
| 9 | 7.67% chicory extract | Chicory Root Extract | fibre · good | 7.67 | 7.7 |
| 10 | 7.67% seaweed extract | Seaweed | veg · good | 7.67 | 7.7 |
| 11 | 7.67% yucca extract | Yucca Schidigera | supplement · good | 7.67 | 7.7 |
| 12 | 7.67% glucosamine | Glucosamine | supplement · good | 7.67 | 7.7 |
| 13 | 7.67% chondroitin | Chondroitin | supplement · good | 7.67 | 7.7 |
| 14 | 7.67% Chicken | Chicken | meat · medium | 7.67 | 7.7 |
| 15 | salmon (4%) | Salmon | meat · good | 4 | 4.0 |
| 16 | sweet potato (4%) | Sweet Potatoes | carb · good | 4 | 4.0 |
| 17 | blueberries (4%) | Blueberries | veg · good | 4 | 4.0 |
| 18 | minerals | Vitamins and minerals | supplement · medium | - | 0.0 |
| 19 | chicory extract | Chicory Root Extract | fibre · good | - | 0.0 |
| 20 | seaweed extract | Seaweed | veg · good | - | 0.0 |
| 21 | yucca extract | Yucca Schidigera | supplement · good | - | 0.0 |
| 22 | glucosamine | Glucosamine | supplement · good | - | 0.0 |
| 23 | chondroitin | Chondroitin | supplement · good | - | 0.0 |
- 1. Chicken (46%)46% declared46.0% estimated
- 2. tuna (4%)4% declared4.0% estimated
- 3. cooked wholegrain brown rice (4%)4% declared4.0% estimated
- 4. green beans (4%)4% declared4.0% estimated
- 5. apple (4%)4% declared4.0% estimated
- 6. sunflower oil (1%)1% declared1.0% estimated
- 7. minerals0.0% estimated
- 8. fish oil (0.2%)0.2% declared0.2% estimated
- 9. 7.67% chicory extract7.67% declared7.7% estimated
- 10. 7.67% seaweed extract7.67% declared7.7% estimated
- 11. 7.67% yucca extract7.67% declared7.7% estimated
- 12. 7.67% glucosamine7.67% declared7.7% estimated
- 13. 7.67% chondroitin7.67% declared7.7% estimated
- 14. 7.67% Chicken7.67% declared7.7% estimated
- 15. salmon (4%)4% declared4.0% estimated
- 16. sweet potato (4%)4% declared4.0% estimated
- 17. blueberries (4%)4% declared4.0% estimated
- 18. minerals0.0% estimated
- 19. chicory extract0.0% estimated
- 20. seaweed extract0.0% estimated
- 21. yucca extract0.0% estimated
- 22. glucosamine0.0% estimated
- 23. chondroitin0.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: HiLife
- Website
- https://hilifepet.co.uk/
- [email protected]
- Phone
- 0345 6461488
- Contact page
- hilifepet.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- hilifepet.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We scored this product 76 out of 100, drawing on several factors. The overall quality of the ingredient list contributed +7.8 points, while the meat content added +2.8 points. Being labelled nutritionally complete gave +2.3, and printing percentages for most of the recipe contributed +1.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.76 |
| Meat share of dry matter | 28.9% | 0.096 | +2.77 |
| Carb share of dry matter | 7.6% | -0.115 | -0.87 |
| Oil share of dry matter | 2.0% | -0.092 | -0.18 |
| Vegetable share of dry matter | 14.6% | -0.005 | -0.08 |
| Supplement share of dry matter | 35.4% | -0.012 | -0.43 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.76 |
| Meat share of dry matter | 28.9% | 0.096 | +2.77 |
| Carb share of dry matter | 7.6% | -0.115 | -0.87 |
| Oil share of dry matter | 2.0% | -0.092 | -0.18 |
| Vegetable share of dry matter | 14.6% | -0.005 | -0.08 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 35.4% | -0.012 | -0.43 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 76.2
- Final score
- 76/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 8 | 40 (band 18 to 40%) | 100 |
| Fat | 7 | 35 (band 5.5 to 20%) | 100 |
| Fibre | 0.5 | 2.5 (band 0.5 to 5%) | 96.7 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 7 nutritional additives on the label
- Vitamin A 1325 IU/kg
- Vitamin E 40 mg/kg
- Iron 9.9 mg/kg
- Zinc 25.7 mg/kg
- Copper 1.9 mg/kg
- Iodine 0.6 mg/kg
- Manganese 2.5 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| With added LifePlus ingredients to promote immunity, aid brain function and support healthy joints. (on page) | Functional | not checkable | Manufacturer assertion |
| Each delicious recipe is carefully prepared with 100% natural ingredients to help your dog stay healthy and happy. (on page) | Content | not checkable | Manufacturer assertion |
| No artificial colours, flavours or preservatives. (on page) | Free-from | not checkable | Manufacturer assertion |
| Our recipes contain quality ingredients, including wholegrain brown rice and a variety of nutritious, tasty fruits and vegetables. (on page) | Content | not checkable | Manufacturer assertion |
| HiLife recipes are 100% complete to give your dog everything it needs. (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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