Ultimate Pet Foods Freshly Prepared Haddock, Sweet Potato With Parsley
Dry Extruded · completeHigh meat
Our verdict
Is Ultimate Pet Foods Freshly Prepared Haddock, Sweet Potato With Parsley a good dog food?
We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with haddock, salmon and trout as the main ingredients.
79% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: it is listed as an ingredient
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 24% · Fat 12%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 12% |
| Fibre | 3% |
| Ash | 7% |
| Moisture | 8% |
| Carbohydrates | 46% |
| Omega-3 fatty acids | 1.20% |
| Omega-6 fatty acids | 1.80% |
| Calcium | 1.40% |
| Phosphorus | 1.10% |
Energy: 358 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Dog Weight 5 – 10 kg: 85 – 150 g/day; 10 – 20 kg: 150 – 255 g/day; 20 – 30 kg: 255 – 345 g/day; 30 – 40 kg: 345 – 425 g/day; 40 – 50 kg: 425 – 500 g/day; 50 kg+: 500 g+/day.
Additives declared on the label
Nutritional additives
Vitamin A 15 000 IU; Vitamin D3 2 000 IU; Vitamin E 95 IU; Zinc (Zinc Sulphate Monohydrate) 50 mg; Iron (Ferrous Sulphate Monohydrate) 50 mg; Manganese (Manganous Sulphate Monohydrate) 35 mg; Copper (Copper Sulphate Pentahydrate) 15 mg; Iodine (Calcium Iodate Anhydrous) 1 mg
Technological additives
preserved naturally with rosemary extract
Ingredients (10)79% of the recipe is estimated
Estimated composition
- meat 40.9%
- supplement 20.9%
- carb 17.3%
- fibre 7.6%
- veg 7.1%
- additive 6.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Freshly Prepared Haddock (26%) | Haddock | meat · good | 26 | 26.0 |
| 2 | Dried Salmon (21%) | Salmon | meat · good | 21 | 21.0 |
| 3 | Trout Stock (3%) | Trout | meat · good | 3 | 3.0 |
| 4 | Sweet Potato (19%) | Sweet Potatoes | carb · good | 19 | 19.0 |
| 5 | Potato | Potatoes | carb · medium | - | 6.8 |
| 6 | Beet Pulp | Beet Pulp | fibre · medium | - | 6.1 |
| 7 | Linseed | Linseed | veg · good | - | 5.4 |
| 8 | Parsley (4%) | Parsley | veg · good | 4 | 4.0 |
| 9 | Minerals | Vitamins and minerals | supplement · medium | - | 4.7 |
| 10 | Prebiotics - FOS | Prebiotics | supplement · good | - | 4.0 |
- 1. Freshly Prepared Haddock (26%)26% declared26.0% estimated
- 2. Dried Salmon (21%)21% declared21.0% estimated
- 3. Trout Stock (3%)3% declared3.0% estimated
- 4. Sweet Potato (19%)19% declared19.0% estimated
- 5. Potato6.8% estimated
- 6. Beet Pulp6.1% estimated
- 7. Linseed5.4% estimated
- 8. Parsley (4%)4% declared4.0% estimated
- 9. Minerals4.7% estimated
- 10. Prebiotics - FOS4.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-07
Brand and contact: Ultimate Pet Foods
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-07
- Scored with
- Model v3 (methodology)
- Product page
- ultimatepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 0.0/5 · 0 reviews
Facebook: - · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 62 out of 100 based on several key factors. The meat content contributed +2.8 points, and the overall quality of the ingredient list added +7.2 points. However, the processing format reduced the score by -6.7 points. Additionally, ingredients without printed percentages resulted in a deduction of -8.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.22 |
| Meat share of dry matter | 29.6% | 0.096 | +2.84 |
| Carb share of dry matter | 6.6% | -0.115 | -0.76 |
| Vegetable share of dry matter | 9.8% | -0.005 | -0.05 |
| Additive share of dry matter | 8.4% | 0.163 | +1.37 |
| Supplement share of dry matter | 29.4% | -0.012 | -0.36 |
| Undeclared quantities | 79.0% | -0.106 | -8.34 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -7.34 | 0.222 | -1.63 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.22 |
| Meat share of dry matter | 29.6% | 0.096 | +2.84 |
| Carb share of dry matter | 6.6% | -0.115 | -0.76 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 9.8% | -0.005 | -0.05 |
| Additive share of dry matter | 8.4% | 0.163 | +1.37 |
| Supplement share of dry matter | 29.4% | -0.012 | -0.36 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 79.0% | -0.106 | -8.34 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -7.34 | 0.222 | -1.63 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 61.9
- Final score
- 62/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.1 (band 18 to 40%) | 92.1 |
| Fat | 12 | 13 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 1.5 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1.1 | 1.2 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 86.4 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 358 | 389.1 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Vitamin A 15 000 IU
- Vitamin D3 2 000 IU
- Vitamin E 95 IU
- Zinc (Zinc Sulphate Monohydrate) 50 mg
- Iron (Ferrous Sulphate Monohydrate) 50 mg
- Manganese (Manganous Sulphate Monohydrate) 35 mg
- Copper (Copper Sulphate Pentahydrate) 15 mg
- Iodine (Calcium Iodate Anhydrous) 1 mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (21% of the recipe mass) (voluntary) | 4.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Grain Free" — the declared label says otherwise on grain-free.
3 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Haddock is a high-quality, lean protein rich in vitamin B, selenium and omega-3 fatty acids to support skin, coat and joint health (on pack) | Functional | not checkable | Manufacturer assertion |
| Prebiotics MOS & FOS encourage healthy gut bacteria and smooth digestion (on pack) | Functional | not checkable | Manufacturer assertion |
| Low-fat fish recipe crafted with 50% fish (on pack) | Content | not checkable | Manufacturer assertion |
| Grain Free (on pack) | Free-from | contradicted | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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