veterinary diet
This is a medical nutrition decision. Speak to your vet.
This is a veterinary diet product: a "dietetic" feed designed for a particular nutritional purpose and intended for use under veterinary direction. The score and figures below are readings of the label, the same as for any other food: they can't tell you whether this product is right for your dog.
Our verdict
Is Forza10 Urinary a good dog food?
We score it 54/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with rice, salmon oil and anchovies as the main ingredients.
73% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken oil and fat
- Your dog avoids fish: the label lists anchovies
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 20% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 20% |
| Fat | 14% |
| Fibre | 2% |
| Ash | 5.50% |
| Moisture | 8% |
| Carbohydrates | 50.50% |
| Omega-3 fatty acids | 0.90% |
| Omega-6 fatty acids | 2% |
| Calcium | 0.70% |
| Phosphorus | 0.70% |
| Sodium | 0.16% |
Energy: 385 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place. Water should be available at all times.
Feeding guide
Feeding guidelines: see table. It is not necessary to gradually introduce the food. Best results are obtained by feeding only FORZA10 to your pet.
Additives declared on the label
Nutritional additives
Vitamin A 17000 IU/kg; Vitamin E/all-rac-alpha-tocopheryl acetate 250 mg/kg; Vitamin B1 2.5 mg/kg; Vitamin B2 8 mg/kg; Vitamin B6 6.5 mg/kg; Vitamin B12 0.05 mg/kg; Vitamin PP 21 mg/kg; Folic acid 1.6 mg/kg; D-pantothenic acid 13.8 mg/kg; Choline chloride 1000 mg/kg; DL-methionine 11000 mg/kg; Zinc sulphate monohydrate 135 mg/kg (Zn 50 mg); Copper(II) chelate of amino acid hydrate 39 mg/kg (Cu 10 mg); Urtica dioica L. 249 mg/kg; Punica granatum 103 mg/kg; Taraxacum officinale 95 mg/kg; Rosmarinus officinalis 8.9 mg/kg
Technological additives
Antioxidants; Preservatives; Tocopherol extract from vegetable oils 17.3 mg/kg
Ingredients (19)73% of the recipe is estimated
Estimated composition
- supplement 26.5%
- veg 19.7%
- carb 17.6%
- oil 12.1%
- meat 11.0%
- other 7.2%
- fibre 5.9%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Milled rice | Rice - white | carb · medium | - | 7.9 |
| 2 | AFS tablet - 7% of the food): potato protein 4% | Potato protein | carb · medium | 4 | 4.0 |
| 3 | minerals | Vitamins and minerals | supplement · medium | - | 7.5 |
| 4 | fish protein hydrolysates | Protein Hydrolysate | other · poor | - | 7.2 |
| 5 | products from the processing of herbs | Herbs | veg · medium | - | 6.9 |
| 6 | Lespedeza spp. | Lespedeza | veg · medium | - | 6.6 |
| 7 | Hieracium pilosella 0.0301% | Hieracium Pilosella | veg · medium | 0.0301 | 0.03 |
| 8 | products and co-products from the processing of fresh fruit and vegetables | Vegetables | veg · medium | - | 6.2 |
| 9 | Vaccinium macrocarpon 0.0376% | Cranberries | veg · good | 0.0376 | 0.04 |
| 10 | salmon oil 6.5% | Salmon Oil | oil · good | 6.5 | 6.5 |
| 11 | dehydrated anchovies 6% | Anchovies | meat · good | 6 | 6.0 |
| 12 | potato protein 5.7% | Potato protein | carb · medium | 5.7 | 5.7 |
| 13 | hydrolysed animal proteins 5% | Hydrolysed Animal Protein | meat · medium | 5 | 5.0 |
| 14 | beet pulp | Beet Pulp | fibre · medium | - | 5.9 |
| 15 | chicken fat | Chicken Oil and Fat | oil · good | - | 5.6 |
| 16 | minerals | Vitamins and minerals | supplement · medium | - | 5.2 |
| 17 | mannan oligosaccharides (MOS) | Mannanoligosaccharides | supplement · good | - | 4.9 |
| 18 | fructooligosaccharides (FOS) | Fructo-oligosaccharides | supplement · good | - | 4.6 |
| 19 | Yucca schidigera. | Yucca Schidigera | supplement · good | - | 4.3 |
- 1. Milled rice7.9% estimated
- 2. AFS tablet - 7% of the food): potato protein 4%4% declared4.0% estimated
- 3. minerals7.5% estimated
- 4. fish protein hydrolysates7.2% estimated
- 5. products from the processing of herbs6.9% estimated
- 6. Lespedeza spp.6.6% estimated
- 7. Hieracium pilosella 0.0301%0.0301% declared0.03% estimated
- 8. products and co-products from the processing of fresh fruit and vegetables6.2% estimated
- 9. Vaccinium macrocarpon 0.0376%0.0376% declared0.04% estimated
- 10. salmon oil 6.5%6.5% declared6.5% estimated
- 11. dehydrated anchovies 6%6% declared6.0% estimated
- 12. potato protein 5.7%5.7% declared5.7% estimated
- 13. hydrolysed animal proteins 5%5% declared5.0% estimated
- 14. beet pulp5.9% estimated
- 15. chicken fat5.6% estimated
- 16. minerals5.2% estimated
- 17. mannan oligosaccharides (MOS)4.9% estimated
- 18. fructooligosaccharides (FOS)4.6% estimated
- 19. Yucca schidigera.4.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Forza10
- Website
- https://forza10.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- forza10.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 54 out of 100. Ingredients without printed percentages contributed -7.7 points, and the processing format contributed -6.7 points. The overall quality of the ingredient list contributed +5.7 points, with being labelled nutritionally complete adding +2.3. This is a general explanation of how the score works, not veterinary advice. For any health condition, food choice is a decision for your vet.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.68 |
| Meat share of dry matter | 14.9% | 0.096 | +1.44 |
| Carb share of dry matter | 13.8% | -0.115 | -1.59 |
| Oil share of dry matter | 17.7% | -0.092 | -1.62 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Supplement share of dry matter | 36.1% | -0.012 | -0.44 |
| Other share of dry matter | 5.3% | -0.375 | -1.99 |
| Recipe graded poor | 7.2% | -0.065 | -0.47 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.2% | 0.060 | +0.43 |
| Undeclared quantities | 72.7% | -0.106 | -7.68 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.68 |
| Meat share of dry matter | 14.9% | 0.096 | +1.44 |
| Carb share of dry matter | 13.8% | -0.115 | -1.59 |
| Oil share of dry matter | 17.7% | -0.092 | -1.62 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 36.1% | -0.012 | -0.44 |
| Other share of dry matter | 5.3% | -0.375 | -1.99 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 7.2% | -0.065 | -0.47 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.2% | 0.060 | +0.43 |
| Undeclared quantities | 72.7% | -0.106 | -7.68 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 54.5
- Final score
- 54/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 20 | 21.7 (band 18.831521739130437 to 40%) | 78.2 |
| Fat | 14 | 15.2 (band 5.7540760869565215 to 20%) | 100 |
| Fibre | 2 | 2.2 (band 0.5 to 5%) | 92.3 |
| Calcium | 0.7 | 0.8 (band 0.5230978260869565 to 2.5%) | 77.2 |
| Phosphorus | 0.7 | 0.8 (band 0.41847826086956524 to 1.6%) | 87.4 |
| Sodium | 0.16 | 0.2 (band 0.10461956521739131+%) | 100 |
| Calcium:phosphorus ratio | 1 | 1 (band 1 to 2%) | 70 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 385 | 418.5 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 9 declared nutrients (combined weight 105); undeclared nutrients do not affect the score.
Declared fortification: 17 nutritional additives on the label
- Vitamin A 17000 IU/kg
- Vitamin E/all-rac-alpha-tocopheryl acetate 250 mg/kg
- Vitamin B1 2.5 mg/kg
- Vitamin B2 8 mg/kg
- Vitamin B6 6.5 mg/kg
- Vitamin B12 0.05 mg/kg
- Vitamin PP 21 mg/kg
- Folic acid 1.6 mg/kg
- D-pantothenic acid 13.8 mg/kg
- Choline chloride 1000 mg/kg
- DL-methionine 11000 mg/kg
- Zinc sulphate monohydrate 135 mg/kg (Zn 50 mg)
- Copper(II) chelate of amino acid hydrate 39 mg/kg (Cu 10 mg)
- Urtica dioica L. 249 mg/kg
- Punica granatum 103 mg/kg
- Taraxacum officinale 95 mg/kg
- Rosmarinus officinalis 8.9 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (27.3% of the recipe mass) (voluntary) | 5.5/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Monoprotein: Formulated with an alternative single source of animal protein: fish protein high in biological value and bioavailability" — the declared label says otherwise on single protein.
8 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Monoprotein: Formulated with an alternative single source of animal protein: fish protein high in biological value and bioavailability (on page) | Content | contradicted | Manufacturer assertion |
| Cranberry: supports the correct function of the urinary tract (on page) | Functional | not checkable | Manufacturer assertion |
| Nettle: with draining and detoxifying properties (on page) | Functional | not checkable | Manufacturer assertion |
| Pilosella: helps reduce discomfort associated with urinary conditions (on page) | Functional | not checkable | Manufacturer assertion |
| Optimum Omega-3:Omega-6 ratio: optimum balance between Omega-3 and Omega-6 fatty acids from fish oil to support the skin's natural protective barrier (on page) | Functional | not checkable | Manufacturer assertion |
| Particular nutritional purpose: a) dissolving struvite stones; b) reducing recurrence of struvite stones; c) reducing intolerance to ingredients and nutrients (on page) | Functional | not checkable | Manufacturer assertion |
| Limited ingredients formula: Made with only a few select and high quality ingredients to minimise the risk of food intolerance (on page) | Content | not checkable | Manufacturer assertion |
| Complete dietetic food for adult dogs (on page) | Content | not checkable | Manufacturer assertion |
| Without added colours: any changes in colour are solely due to the ingredients in the formulation (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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