Fidelis Fresh Menu Salmon with Sweet Potato, Peas and Courgette
Fresh Shelf · completeHigh meatClear label
Our verdict
Is Fidelis Fresh Menu Salmon with Sweet Potato, Peas and Courgette a good dog food?
We score it 82/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: it is listed as an ingredient
- Your dog avoids fish: the label lists salmon
- Your dog avoids grain: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 37.5% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 17% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 17% |
| Fat | 15% |
| Fibre | 1.20% |
| Ash | 2% |
| Moisture | 60% |
Energy: 180 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Unopened jars remain fresh for several months (at least 12 months / up to 12 months) at ambient temperature; once opened, reseal, refrigerate and use within 3–4 days. Best-before date on the label.
Feeding guide
Puppies up to 8 months: approximately 4.5% of body weight per day. Dogs up to 15 kg: approximately 2.5–3% of body weight per day. Dogs over 15 kg: approximately 2.5–3% of body weight per day (e.g. 20 kg dog at 2.5% = 500 g/day). Adjust for age, breed, activity level. Transition slowly over 5–7 days.
Additives declared on the label
Nutritional additives
Vitamin D (3a671) 30 IU per 100 g; Manganese (3b503) 0.18 mg per 100 g; Copper (3b405) 0.15 mg per 100 g; Selenium (3b801) 10 µg per 100 g; Zinc (3b603) 3 mg per 100 g
Ingredients (17)17 of 17 percentages printed
Estimated composition
- meat 69.3%
- veg 20.6%
- carb 5.0%
- oil 3.0%
- supplement 2.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh Salmon (45%) | Salmon | meat · good | 45 | 45.0 |
| 2 | Fresh Salmon Carcasses (20%) | Salmon | meat · good | 20 | 20.0 |
| 3 | Beef Liver Powder (5%) | Liver | meat · good | 5 | 5.0 |
| 4 | Fresh Sweet Potato (5%) | Sweet Potatoes | carb · good | 5 | 5.0 |
| 5 | Fresh Carrots (5%) | Carrots | veg · good | 5 | 5.0 |
| 6 | Peas (4%) | Peas | veg · good | 4 | 4.0 |
| 7 | Fresh Apples (4%) | Apples | veg · good | 4 | 4.0 |
| 8 | Fresh Courgette (3%) | Courgette | veg · good | 3 | 3.0 |
| 9 | Pumpkin Seeds (2%) | Pumpkin Seeds | veg · good | 2 | 2.0 |
| 10 | Brewers Yeast (1.7%) | Brewer's Yeast | supplement · good | 1.7 | 1.7 |
| 11 | Fresh Blueberries (1.5%) | Blueberries | veg · good | 1.5 | 1.5 |
| 12 | Salmon Oil (1.5%) | Salmon Oil | oil · good | 1.5 | 1.5 |
| 13 | Wheat Germ Oil (1.5%) | Wheatgerm Oil | oil · medium | 1.5 | 1.5 |
| 14 | Fresh Kale (1%) | Kale | veg · good | 1 | 1.0 |
| 15 | Rosehip Shells (0.4%) | Rosehip Shells | supplement · good | 0.4 | 0.4 |
| 16 | Rosemary (0.3%) | Rosemary | veg · good | 0.3 | 0.3 |
| 17 | Seaweed Powder (0.1%) | Seaweed Meal | supplement · medium | 0.1 | 0.1 |
- 1. Fresh Salmon (45%)45% declared45.0% estimated
- 2. Fresh Salmon Carcasses (20%)20% declared20.0% estimated
- 3. Beef Liver Powder (5%)5% declared5.0% estimated
- 4. Fresh Sweet Potato (5%)5% declared5.0% estimated
- 5. Fresh Carrots (5%)5% declared5.0% estimated
- 6. Peas (4%)4% declared4.0% estimated
- 7. Fresh Apples (4%)4% declared4.0% estimated
- 8. Fresh Courgette (3%)3% declared3.0% estimated
- 9. Pumpkin Seeds (2%)2% declared2.0% estimated
- 10. Brewers Yeast (1.7%)1.7% declared1.7% estimated
- 11. Fresh Blueberries (1.5%)1.5% declared1.5% estimated
- 12. Salmon Oil (1.5%)1.5% declared1.5% estimated
- 13. Wheat Germ Oil (1.5%)1.5% declared1.5% estimated
- 14. Fresh Kale (1%)1% declared1.0% estimated
- 15. Rosehip Shells (0.4%)0.4% declared0.4% estimated
- 16. Rosemary (0.3%)0.3% declared0.3% estimated
- 17. Seaweed Powder (0.1%)0.1% declared0.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Fidelis
- Website
- https://fidelisdog.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- fidelisdog.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We scored this product 82 out of 100, drawing on several factors. The overall quality of the ingredient list contributed +8.9 points, while the meat content added +6.5 points. Being labelled nutritionally complete gave +2.3, and printing percentages for most of the recipe contributed +1.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.95 |
| Meat share of dry matter | 67.7% | 0.096 | +6.50 |
| Carb share of dry matter | 3.7% | -0.115 | -0.43 |
| Oil share of dry matter | 8.8% | -0.092 | -0.81 |
| Vegetable share of dry matter | 13.7% | -0.005 | -0.07 |
| Supplement share of dry matter | 6.0% | -0.012 | -0.07 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.95 |
| Meat share of dry matter | 67.7% | 0.096 | +6.50 |
| Carb share of dry matter | 3.7% | -0.115 | -0.43 |
| Oil share of dry matter | 8.8% | -0.092 | -0.81 |
| Vegetable share of dry matter | 13.7% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 6.0% | -0.012 | -0.07 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 82.0
- Final score
- 82/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 17 | 42.5 (band 20.25 to 40%) | 100 |
| Fat | 15 | 37.5 (band 6.1875 to 20%) | 100 |
| Fibre | 1.2 | 3 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 180 | 450 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 5 nutritional additives on the label
- Vitamin D (3a671) 30 IU per 100 g
- Manganese (3b503) 0.18 mg per 100 g
- Copper (3b405) 0.15 mg per 100 g
- Selenium (3b801) 10 µg per 100 g
- Zinc (3b603) 3 mg per 100 g
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "complete and balanced nutrition directly from the original, fresh ingredients" — supported by the declared complete and balanced data.
15 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| A source of valuable omega-3, high-quality protein, and essential vitamins – supports heart, joints, and immune system, and promotes a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| Provide beta-carotene, fiber, and minerals – promoting digestion, gut health, and steady energy supply (on page) | Functional | not checkable | Manufacturer assertion |
| high nutrient content (on page) | High/low level | not checkable | Manufacturer assertion |
| shelf-stable without refrigeration (on page) | Content | not checkable | Manufacturer assertion |
| gently cooked (on page) | Content | not checkable | Manufacturer assertion |
| Provide vitamins C and K as well as phytonutrients – strengthening the immune system, cell protection, and vitality (on page) | Functional | not checkable | Manufacturer assertion |
| Low in calories and rich in vitamin C, potassium, and fiber – supports metabolism, digestion, and immune defenses (on page) | Functional | not checkable | Manufacturer assertion |
| Contain omega-3 fatty acids, vitamin C, and plant compounds – promoting a shiny coat, healthy skin, and strong immune defenses (on page) | Functional | not checkable | Manufacturer assertion |
| No Extrusion (on page) | Free-from | not checkable | Manufacturer assertion |
| No Sterile Tins (on page) | Free-from | not checkable | Manufacturer assertion |
| No High-temperature Processing (on page) | Free-from | not checkable | Manufacturer assertion |
| No Plastic Packaging (on page) | Free-from | not checkable | Manufacturer assertion |
| Human-Grade Selected Ingredients (on page) | Content | not checkable | Manufacturer assertion |
| complete and balanced nutrition directly from the original, fresh ingredients (on page) | Content | consistent | Manufacturer assertion |
| No Nasty Fillers (on page) | Free-from | not checkable | Manufacturer assertion |
| 0% Artificial No Additives. No Compromise. Free from flavor enhancers, preservatives, and fillers. 100% natural (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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