Fidelis Fresh Menu Lamb with Sweet Potato, Kale & Apple
Fresh Shelf · completeHigh meatClear label
Our verdict
Is Fidelis Fresh Menu Lamb with Sweet Potato, Kale & Apple a good dog food?
We score it 82/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: lamb
- Doesn't list chicken, beef, turkey, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 30.9% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 14% · Fat 10.20%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 14% |
| Fat | 10.20% |
| Fibre | 0.90% |
| Ash | 1.80% |
| Moisture | 67% |
Energy: 135 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Unopened: shelf-stable for up to 12 months thanks to sterilisation in glass jar. Opened jars: close, refrigerate, use within 2-3 days.
Feeding guide
2-3% of body weight per day (e.g. ~400-600 g/day for a 20 kg dog). Transition over 5-7 days.
Additives declared on the label
Nutritional additives
Vitamin D (3a671) 35 IU/100g; Manganese (3b503) 0.2 mg/100g; Copper (3b405) 0.2 mg/100g; Selenium (3b801) 12.5 µg/100g; Zinc (3b603) 3.5 mg/100g
Ingredients (19)19 of 19 percentages printed
Estimated composition
- meat 70.0%
- veg 21.4%
- carb 4.0%
- supplement 2.6%
- oil 2.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh Lamb Muscle Meat (60%) | Lamb Muscle Meat | meat · good | 60 | 60.0 |
| 2 | Fresh Lamb Offal (10%) | Offal | meat · medium | 10 | 10.0 |
| 3 | Fresh Sweet Potato (4%) | Sweet Potatoes | carb · good | 4 | 4.0 |
| 4 | Fresh Apple (3%) | Apples | veg · good | 3 | 3.0 |
| 5 | Fresh Peas (3%) | Peas | veg · good | 3 | 3.0 |
| 6 | Fresh Carrot (3%) | Carrots | veg · good | 3 | 3.0 |
| 7 | Fresh Broccoli (3%) | Broccoli | veg · good | 3 | 3.0 |
| 8 | Fresh Courgette (2%) | Courgette | veg · good | 2 | 2.0 |
| 9 | Brewer's Yeast (2%) | Brewer's Yeast | supplement · good | 2 | 2.0 |
| 10 | Fresh Blueberries (2%) | Blueberries | veg · good | 2 | 2.0 |
| 11 | Hemp Seed Oil (2%) | Hemp Oil | oil · good | 2 | 2.0 |
| 12 | Fresh Cranberries (1.4%) | Cranberries | veg · good | 1.4 | 1.4 |
| 13 | Fresh Kale (1%) | Kale | veg · good | 1 | 1.0 |
| 14 | Sunflower Seeds (1%) | Sunflower Seeds | veg · good | 1 | 1.0 |
| 15 | Pumpkin Seeds (1%) | Pumpkin Seeds | veg · good | 1 | 1.0 |
| 16 | Algae Powder (0.7%) | Seaweed | veg · good | 0.7 | 0.7 |
| 17 | Rosehip Shells (0.4%) | Rosehip Shells | supplement · good | 0.4 | 0.4 |
| 18 | Rosemary (0.3%) | Rosemary | veg · good | 0.3 | 0.3 |
| 19 | Seaweed Powder (0.2%) | Seaweed Meal | supplement · medium | 0.2 | 0.2 |
- 1. Fresh Lamb Muscle Meat (60%)60% declared60.0% estimated
- 2. Fresh Lamb Offal (10%)10% declared10.0% estimated
- 3. Fresh Sweet Potato (4%)4% declared4.0% estimated
- 4. Fresh Apple (3%)3% declared3.0% estimated
- 5. Fresh Peas (3%)3% declared3.0% estimated
- 6. Fresh Carrot (3%)3% declared3.0% estimated
- 7. Fresh Broccoli (3%)3% declared3.0% estimated
- 8. Fresh Courgette (2%)2% declared2.0% estimated
- 9. Brewer's Yeast (2%)2% declared2.0% estimated
- 10. Fresh Blueberries (2%)2% declared2.0% estimated
- 11. Hemp Seed Oil (2%)2% declared2.0% estimated
- 12. Fresh Cranberries (1.4%)1.4% declared1.4% estimated
- 13. Fresh Kale (1%)1% declared1.0% estimated
- 14. Sunflower Seeds (1%)1% declared1.0% estimated
- 15. Pumpkin Seeds (1%)1% declared1.0% estimated
- 16. Algae Powder (0.7%)0.7% declared0.7% estimated
- 17. Rosehip Shells (0.4%)0.4% declared0.4% estimated
- 18. Rosemary (0.3%)0.3% declared0.3% estimated
- 19. Seaweed Powder (0.2%)0.2% declared0.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Fidelis
- Website
- https://fidelisdog.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- fidelisdog.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We scored this product 82 out of 100, drawing on several factors. The overall quality of the ingredient list contributed +8.7 points, while the meat content added +6.2 points. Being labelled nutritionally complete gave +2.3, and printing percentages for most of the recipe contributed +1.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.70 |
| Meat share of dry matter | 64.9% | 0.096 | +6.23 |
| Carb share of dry matter | 3.3% | -0.115 | -0.38 |
| Oil share of dry matter | 6.6% | -0.092 | -0.60 |
| Vegetable share of dry matter | 17.3% | -0.005 | -0.09 |
| Supplement share of dry matter | 7.9% | -0.012 | -0.10 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.70 |
| Meat share of dry matter | 64.9% | 0.096 | +6.23 |
| Carb share of dry matter | 3.3% | -0.115 | -0.38 |
| Oil share of dry matter | 6.6% | -0.092 | -0.60 |
| Vegetable share of dry matter | 17.3% | -0.005 | -0.09 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 7.9% | -0.012 | -0.10 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 81.7
- Final score
- 82/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 14 | 42.4 (band 18.40909090909091 to 40%) | 100 |
| Fat | 10.2 | 30.9 (band 5.625 to 20%) | 100 |
| Fibre | 0.9 | 2.7 (band 0.5 to 5%) | 99.7 |
| Energy (kcal/100g) | 135 | 409.1 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 5 nutritional additives on the label
- Vitamin D (3a671) 35 IU/100g
- Manganese (3b503) 0.2 mg/100g
- Copper (3b405) 0.2 mg/100g
- Selenium (3b801) 12.5 µg/100g
- Zinc (3b603) 3.5 mg/100g
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
No on-pack claims on file: nothing to verify.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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