Fidelis Air Dried Beef Menu
Dry Air Dried complementary High meat Clear label Full label
Is Fidelis Air Dried Beef Menu a good dog food?
This is a complementary food, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a complementary food should be fed alongside, not instead of, a complete diet.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency60
- Safety100
- Evidencelimited33
What the label tells us
- The label lists 14 ingredients.
- Names its animal sources (2 named ingredients).
- Uses generic terms (Beef): the specific animal source is not stated.
- Lists no artificial colours or preservatives.
- Prints quantities for 14 ingredients.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 43%
- Fat
- 35%
- Fibre
- 2.20%
- Ash
- 6.10%
- Moisture
- 7.80%
Additives & feeding info
No additives recorded yet.
Storage
Store in a cool, dry, and dark place – ideally not in direct sunlight or humid rooms. Reseal opened bags tightly and use within a few weeks. Unopened shelf life at least 12 months.
Feeding guide
Feed 1–1.5% of body weight daily. A 20 kg dog receives about 200–300 g per day. Simply open the bag, pour a portion into the bowl, and serve. No soaking or cooking required; always provide fresh drinking water.
Reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 38.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (14)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 57% Beef Meat | Beef | meat | medium | 57 | 57.0 |
| 2 | 20% Beef Hearts | Heart | meat | good | 20 | 20.0 |
| 3 | 3% Beef Liver | Beef Liver | meat | good | 3 | 3.0 |
| 4 | 5% Sweet Potatoes | Sweet Potatoes | carb | good | 5 | 5.0 |
| 5 | 4% Carrots | Carrots | veg | good | 4 | 4.0 |
| 6 | 3.5% Apples | Apples | veg | good | 3.5 | 3.5 |
| 7 | 2% Peas | Peas | veg | good | 2 | 2.0 |
| 8 | 2% Broccoli | Broccoli | veg | good | 2 | 2.0 |
| 9 | 2% Salmon Oil | Salmon Oil | oil | good | 2 | 2.0 |
| 10 | 0.5% Rosehip | Rose Hip | veg | good | 0.5 | 0.5 |
| 11 | 0.5% Algae Lime | Algae Lime | mineral | medium | 0.5 | 0.5 |
| 12 | 0.2% Blueberries | Blueberries | veg | good | 0.2 | 0.2 |
| 13 | 0.2% Brewer's Yeast | Brewer's Yeast | supplement | good | 0.2 | 0.2 |
| 14 | 0.1% Seaweed Powder. | Seaweed Meal | supplement | medium | 0.1 | 0.1 |
Brand
- Website
- https://fidelisdog.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Product page
- fidelisdog.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +7.01 |
| Meat share of dry matter | 79.4% | 0.116 | +9.21 |
| Carb share of dry matter | 4.4% | -0.113 | -0.50 |
| Oil share of dry matter | 7.0% | -0.088 | -0.62 |
| Vegetable share of dry matter | 6.5% | -0.002 | -0.01 |
| Supplement share of dry matter | 1.0% | -0.009 | -0.01 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 79.4 | -0.073 | -5.82 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Air Dried | yes | 9.320 | +9.32 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +7.01 |
| Meat share of dry matter | 79.4% | 0.116 | +9.21 |
| Carb share of dry matter | 4.4% | -0.113 | -0.50 |
| Oil share of dry matter | 7.0% | -0.088 | -0.62 |
| Vegetable share of dry matter | 6.5% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 1.0% | -0.009 | -0.01 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 0.0% | -0.131 | +0.00 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | no | 1.703 | +0.00 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 79.4 | -0.073 | -5.82 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | yes | 9.320 | +9.32 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- +0.10
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 88.0
- Final score
- 88/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| No more nasty kibble with fillers (on page) | Free-from | Manufacturer assertion |
| Complimentary food for dogs (on pack) | Content | Manufacturer assertion |
| 80/20 (on pack) | Content | Manufacturer assertion |
| Pure Muscle Meat 57% Beef in Food-Grade Quality (on page) | Content | Manufacturer assertion |
| Coat & Immune System Natural Salmon Oil (on page) | Functional | Manufacturer assertion |
| Rich in omega-3 fatty acids – for a shiny coat, healthy skin, and strong immune defenses (on page) | Functional | Manufacturer assertion |
| Supporting the immune system and gut flora (on page) | Functional | Manufacturer assertion |
| gently air-dried not cold-pressed or extruded (on page) | Content | Manufacturer assertion |
| Fruit & Vegetable Variety Apples, Broccoli & Peas (on page) | Content | Manufacturer assertion |
| no additives (on page) | Free-from | Manufacturer assertion |
| 100% Natural No Additives. No Compromises. (on page) | Free-from | Manufacturer assertion |
| Gentle Energy Sweet Potatoes & Carrots (on page) | Content | Manufacturer assertion |
| Power from the Heart 20% Beef Heart & 3% Liver (on page) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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