Feelwells Fish & Sweet Potato
Dry Cold Pressed · completeHigh meatClear label
Our verdict
Is Feelwells Fish & Sweet Potato a good dog food?
We score it 66/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for dogs of all life stages, with white fish, salmon and mackerel as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 34% · Fat 7.90%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 34% |
| Fat | 7.90% |
| Fibre | 3.90% |
| Ash | 12.90% |
Additives & feeding info
Feeding and storage
Feeding guide
Weight of Dog Daily Feed Amount 1 – 2kg 12 – 24g 2 – 3kg 24 – 36g 3 – 5kg 36 – 60g 5 – 10kg 60 – 120g 10 – 20kg 120 – 240g 20 – 30kg 240 – 360g 30 – 40kg 360 – 480g 40 – 50kg 480 – 600g 50 – 60kg 600 – 720g 60kg+ 720g+ Ensure fresh drinking water is available at all times The recommended daily amount should be split into two meals, ideally one in the morning and one in the evening The daily amounts provided are only a guide since requirements will vary according to a number of factors such as activity, age & breed. Monitor your dog’s weight and use your own judgement Puppy Feeding Guide Weight of Puppy Daily Feed Amount 1 – 2kg 25
No additives recorded yet.
Ingredients (22)3% of the recipe is estimated
Estimated composition
- meat 50.0%
- carb 30.0%
- fibre 14.3%
- oil 3.0%
- veg 2.0%
- supplement 0.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 40% White Fish | White Fish | meat · good | 40 | 40.0 |
| 2 | 5% Salmon | Salmon | meat · good | 5 | 5.0 |
| 3 | 2.5% Mackerel | Mackerel | meat · good | 2.5 | 2.5 |
| 4 | 2.5% Herring | Herring | meat · good | 2.5 | 2.5 |
| 5 | Sweet Potato (30%) | Sweet Potatoes | carb · good | 30 | 30.0 |
| 6 | Ground Beet Pulp (14%) | Beet Pulp | fibre · medium | 14 | 14.0 |
| 7 | Salmon Oil (2%) | Salmon Oil | oil · good | 2 | 2.0 |
| 8 | Linseed Oil (1%) | Linseed oil | oil · good | 1 | 1.0 |
| 9 | Green Lipped Mussel (0.1%) | Green-Lipped Mussel | supplement · good | 0.1 | 0.1 |
| 10 | Carrot | Carrots | veg · good | - | 0.3 |
| 11 | Apple | Apples | veg · good | - | 0.3 |
| 12 | Seaweed | Seaweed | veg · good | - | 0.3 |
| 13 | Chicory Inulin | Inulin | fibre · good | - | 0.3 |
| 14 | Fennel Seed | Fennel Seed | supplement · good | - | 0.2 |
| 15 | Sage Leaf | Sage | veg · good | - | 0.2 |
| 16 | Thyme | Thyme | veg · good | - | 0.2 |
| 17 | Nettle | Nettles | veg · good | - | 0.2 |
| 18 | Oregano | Oregano | veg · good | - | 0.2 |
| 19 | Chondroitin | Chondroitin | supplement · good | - | 0.2 |
| 20 | Glucosamine | Glucosamine | supplement · good | - | 0.2 |
| 21 | Turmeric | Turmeric | veg · good | - | 0.2 |
| 22 | Dandelion Root | Dandelion Root | veg · good | - | 0.2 |
- 1. 40% White Fish40% declared40.0% estimated
- 2. 5% Salmon5% declared5.0% estimated
- 3. 2.5% Mackerel2.5% declared2.5% estimated
- 4. 2.5% Herring2.5% declared2.5% estimated
- 5. Sweet Potato (30%)30% declared30.0% estimated
- 6. Ground Beet Pulp (14%)14% declared14.0% estimated
- 7. Salmon Oil (2%)2% declared2.0% estimated
- 8. Linseed Oil (1%)1% declared1.0% estimated
- 9. Green Lipped Mussel (0.1%)0.1% declared0.1% estimated
- 10. Carrot0.3% estimated
- 11. Apple0.3% estimated
- 12. Seaweed0.3% estimated
- 13. Chicory Inulin0.3% estimated
- 14. Fennel Seed0.2% estimated
- 15. Sage Leaf0.2% estimated
- 16. Thyme0.2% estimated
- 17. Nettle0.2% estimated
- 18. Oregano0.2% estimated
- 19. Chondroitin0.2% estimated
- 20. Glucosamine0.2% estimated
- 21. Turmeric0.2% estimated
- 22. Dandelion Root0.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Feelwells
- Website
- https://feelwells.co.uk/
- [email protected]
- Phone
- 01609
- Address
- P O Box 174 Northallerton North Yorkshire DL7 7AB
- Contact page
- feelwells.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- feelwells.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The recipe scored 66 out of 100. The overall quality of the ingredient list contributed +7.3 points, while the processing format deducted -6.7. The meat content added +3.5 points, and the carbohydrate content took away -2.2.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.26 |
| Meat share of dry matter | 36.3% | 0.096 | +3.48 |
| Carb share of dry matter | 19.4% | -0.115 | -2.24 |
| Oil share of dry matter | 7.7% | -0.092 | -0.71 |
| Vegetable share of dry matter | 1.6% | -0.005 | -0.01 |
| Supplement share of dry matter | 1.7% | -0.012 | -0.02 |
| Undeclared quantities | 2.9% | -0.106 | -0.31 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.26 |
| Meat share of dry matter | 36.3% | 0.096 | +3.48 |
| Carb share of dry matter | 19.4% | -0.115 | -2.24 |
| Oil share of dry matter | 7.7% | -0.092 | -0.71 |
| Vegetable share of dry matter | 1.6% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 1.7% | -0.012 | -0.02 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 2.9% | -0.106 | -0.31 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 66.2
- Final score
- 66/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37.1 (band 18 to 40%) | 100 |
| Fat | 7.9 | 8.6 (band 5.5 to 20%) | 82.9 |
| Fibre | 3.9 | 4.3 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (97.1% of the recipe mass) (voluntary) | 19.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Grain, Gluten & Chicken Free" — supported by the declared chicken data.
- "Low fat – only 7.9%" — supported by the declared low fat data.
1 further claim on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Grain, Gluten & Chicken Free (on page) | Free-from | consistent | Manufacturer assertion |
| Low fat – only 7.9% (on page) | High/low level | consistent | Manufacturer assertion |
| 100% Grain, Gluten, and Chicken Free, with absolutely no artificial colours, flavours, preservatives, sugar, or salt. (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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