Our verdict
Is Farm Food Beef Complete a good dog food?
We score it 85/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete raw food for dogs of all life stages, with beef tripe, beef liver and sheep fat as the main ingredients.
30% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list chicken, turkey, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef tripe
- Your dog avoids lamb: the label lists sheep fat
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 43.5% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 16% · Fat 17.40%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 16% |
| Fat | 17.40% |
| Fibre | 0.60% |
| Ash | 3% |
| Moisture | 60% |
| Calcium | 0.60% |
| Phosphorus | 0.48% |
Additives & feeding info
Feeding and storage
Storage
Fresh (frozen)
Additives declared on the label
Nutritional additives
Vitamin A Retinyl acetate 5875 IU; Vitamine D3 587.5 IU; Vitamin E "all-rac-alpha-tocopheryl acetate" 44 mg; Vitamin K3 2.4 mg; Vitamin B1 8.3 mg; Vitamin B2 8.3 mg; Niacinamide 32.3 mg; Vitamin B6 "pyridoxine hydrochloride" 5.3 mg; Vitamin B12 "Cyanocobalamin" 75 mcg; Vitamin C 58.8 mg; Calcium-D-panthothenate 35.3 mg; Biotin 235 mcg; Folic acid 5.9 mg; Choline chloride 1148 mg; Choline 998.7 mg; L-carnitine 50 mg; Iron(II) chelate of amino acids hydrate 28.5 mg; Potassium iodide 0.52 mg; Copper(II) chelate of amino acids hydrate 4.55 mg; Manganese chelate of amino acids hydrate 3.2 mg; Zinc chelate of amino acids hydrate 35.25 mg; Selenomethionine produced by Saccharomyces cerevisiae CNCM I-3399 0.09 mg
Ingredients (9)30% of the recipe is estimated
Estimated composition
- meat 70.0%
- oil 14.4%
- supplement 10.5%
- carb 5.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 63% Beef tripe | Beef Tripe | meat · medium | 63 | 63.0 |
| 2 | 7% Beef liver | Beef Liver | meat · good | 7 | 7.0 |
| 3 | Sheep fat | Sheep fat | oil · medium | - | 5.5 |
| 4 | Rice | Rice - white | carb · medium | - | 5.1 |
| 5 | Sunflower oil | Sunflower oil | oil · good | - | 4.7 |
| 6 | Linseed oil | Linseed oil | oil · good | - | 4.3 |
| 7 | Vitamins | Vitamins and minerals | supplement · medium | - | 3.9 |
| 8 | Minerals | Vitamins and minerals | supplement · medium | - | 3.5 |
| 9 | Trace elements. | Vitamins and minerals | supplement · medium | - | 3.1 |
- 1. 63% Beef tripe63% declared63.0% estimated
- 2. 7% Beef liver7% declared7.0% estimated
- 3. Sheep fat5.5% estimated
- 4. Rice5.1% estimated
- 5. Sunflower oil4.7% estimated
- 6. Linseed oil4.3% estimated
- 7. Vitamins3.9% estimated
- 8. Minerals3.5% estimated
- 9. Trace elements.3.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Farm Food
- Website
- https://www.farmfood.co.uk/
- [email protected]
- Phone
- 01953 882485
- Address
- Cressingham Road Saham Toney Thetford Norfolk IP25 7AA
- Contact page
- www.farmfood.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.farmfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 85 out of 100 based on several key factors. The overall quality of the ingredient list contributed +6 points, and the meat content added +3.9 points. However, ingredients without printed percentages reduced the score by -3.2, and the oil and fat content made an adjustment of -2.7.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.97 |
| Meat share of dry matter | 40.8% | 0.096 | +3.92 |
| Carb share of dry matter | 9.3% | -0.115 | -1.07 |
| Oil share of dry matter | 29.7% | -0.092 | -2.74 |
| Supplement share of dry matter | 20.2% | -0.012 | -0.25 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.97 |
| Meat share of dry matter | 40.8% | 0.096 | +3.92 |
| Carb share of dry matter | 9.3% | -0.115 | -1.07 |
| Oil share of dry matter | 29.7% | -0.092 | -2.74 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 20.2% | -0.012 | -0.25 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 84.7
- Final score
- 85/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 16 | 40 (band 18 to 40%) | 100 |
| Fat | 17.4 | 43.5 (band 5.5 to 20%) | 100 |
| Fibre | 0.6 | 1.5 (band 0.5 to 5%) | 83.3 |
| Calcium | 0.6 | 1.5 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 0.48 | 1.2 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 85 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Declared fortification: 22 nutritional additives on the label
- Vitamin A Retinyl acetate 5875 IU
- Vitamine D3 587.5 IU
- Vitamin E "all-rac-alpha-tocopheryl acetate" 44 mg
- Vitamin K3 2.4 mg
- Vitamin B1 8.3 mg
- Vitamin B2 8.3 mg
- Niacinamide 32.3 mg
- Vitamin B6 "pyridoxine hydrochloride" 5.3 mg
- Vitamin B12 "Cyanocobalamin" 75 mcg
- Vitamin C 58.8 mg
- Calcium-D-panthothenate 35.3 mg
- Biotin 235 mcg
- Folic acid 5.9 mg
- Choline chloride 1148 mg
- Choline 998.7 mg
- L-carnitine 50 mg
- Iron(II) chelate of amino acids hydrate 28.5 mg
- Potassium iodide 0.52 mg
- Copper(II) chelate of amino acids hydrate 4.55 mg
- Manganese chelate of amino acids hydrate 3.2 mg
- Zinc chelate of amino acids hydrate 35.25 mg
- Selenomethionine produced by Saccharomyces cerevisiae CNCM I-3399 0.09 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (70% of the recipe mass) (voluntary) | 14/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Capped at 60: mandatory items missing (Feeding guidance given).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "Farm Food Fresh is gluten free." — the declared label says otherwise on grain-free.
Consistent with the label
- "Farm Food Fresh Beef complete contains no chicken or other poultry." — supported by the declared chicken data.
6 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| digestibility is optimal. (on page) | Functional | not checkable | Manufacturer assertion |
| Farm Food Fresh Beef complete contains no chicken or other poultry. (on page) | Free-from | consistent | Manufacturer assertion |
| Farm Food Fresh contains no bone and therefore guarantees a controlled calcium/phosphor proportion. (on page) | Free-from | not checkable | Manufacturer assertion |
| Farm Food Fresh contains no colourings, aromas or flavourings. (on page) | Free-from | not checkable | Manufacturer assertion |
| Farm Food Fresh is gluten free. (on page) | Free-from | contradicted | Manufacturer assertion |
| Complete fresh meat food for all dogs from pup to senior. (on page) | Content | not checkable | Manufacturer assertion |
| All ingredients in Farm Food Fresh come from animals approved for human consumption. (on page) | Content | not checkable | Manufacturer assertion |
| Only pure and natural ingredients are used in Farm Food Fresh and it contains no artificial additives such as chemical antioxidants, preservatives or binding agents. (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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