Exe Valley Adult Small Kibble Delicious Chicken Dog Feed
Dry Extruded · completeClear label
Our verdict
Is Exe Valley Adult Small Kibble Delicious Chicken Dog Feed a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with chicken, chicken broth and sweet potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
38% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 28% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 28% |
| Fat | 15% |
| Fibre | 4% |
| Ash | 8% |
| Omega-3 fatty acids | 1% |
Additives & feeding info
Additives declared on the label
Nutritional additives
Vitamin A 15000 UI; Vitamin D3 2250 UI; Iron 160 mg; Iodine 1.58 mg; Copper 60 mg; Manganese 110 mg; Zinc 130 mg; Selenium 0.60 mg
Ingredients (18)38% of the recipe is estimated
Estimated composition
- carb 32.0%
- meat 29.0%
- veg 23.5%
- supplement 8.6%
- fibre 3.7%
- other 3.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 26% Freshly Prepared Chicken | Chicken | meat · medium | 26 | 26.0 |
| 2 | 3% Chicken Stock | Chicken Broth | meat · medium | 3 | 3.0 |
| 3 | Sweet Potato (26%) | Sweet Potatoes | carb · good | 26 | 26.0 |
| 4 | Peas | Peas | veg · good | - | 3.8 |
| 5 | Beet Pulp | Beet Pulp | fibre · medium | - | 3.7 |
| 6 | Potato (6%) | Potatoes | carb · medium | 6 | 6.0 |
| 7 | Linseed | Linseed | veg · good | - | 3.5 |
| 8 | Vitamins & Minerals | Vitamin | supplement · good | - | 3.4 |
| 9 | Vegetable Stock | Vegetable Stock | other · medium | - | 3.2 |
| 10 | Omega 3 Supplement (1%) | Omega-3 Supplement | supplement · good | 1 | 1.0 |
| 11 | Marjoram | Marjoram | veg · good | - | 3.1 |
| 12 | Basil | Basil | veg · good | - | 2.9 |
| 13 | Oregano | Oregano | veg · good | - | 2.8 |
| 14 | Sage | Sage | veg · good | - | 2.6 |
| 15 | Thyme | Thyme | veg · good | - | 2.5 |
| 16 | Parsley | Parsley | veg · good | - | 2.3 |
| 17 | FOS | Fructo-oligosaccharides | supplement · good | - | 2.2 |
| 18 | MOS | Mannanoligosaccharides | supplement · good | - | 2.0 |
- 1. 26% Freshly Prepared Chicken26% declared26.0% estimated
- 2. 3% Chicken Stock3% declared3.0% estimated
- 3. Sweet Potato (26%)26% declared26.0% estimated
- 4. Peas3.8% estimated
- 5. Beet Pulp3.7% estimated
- 6. Potato (6%)6% declared6.0% estimated
- 7. Linseed3.5% estimated
- 8. Vitamins & Minerals3.4% estimated
- 9. Vegetable Stock3.2% estimated
- 10. Omega 3 Supplement (1%)1% declared1.0% estimated
- 11. Marjoram3.1% estimated
- 12. Basil2.9% estimated
- 13. Oregano2.8% estimated
- 14. Sage2.6% estimated
- 15. Thyme2.5% estimated
- 16. Parsley2.3% estimated
- 17. FOS2.2% estimated
- 18. MOS2.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Exe Valley
- [email protected]
- Phone
- 01392-927137
- Address
- Business Site, Crannaford Lane, Broadclyst Exeter EX5 3BD
- Contact page
- www.exevalleypetfoods.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.exevalleypetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 63 out of 100 based on several key factors. The overall quality of the ingredient list adds +7.2 points to the total. However, the processing format results in a deduction of -6.7 points. Additionally, ingredients without printed percentages reduce the score by -4 points, and the carbohydrate content contributes a further deduction of -2.8 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.24 |
| Meat share of dry matter | 22.8% | 0.096 | +2.18 |
| Carb share of dry matter | 24.2% | -0.115 | -2.79 |
| Vegetable share of dry matter | 18.6% | -0.005 | -0.10 |
| Supplement share of dry matter | 23.9% | -0.012 | -0.29 |
| Other share of dry matter | 0.5% | -0.375 | -0.18 |
| Undeclared quantities | 38.0% | -0.106 | -4.01 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.24 |
| Meat share of dry matter | 22.8% | 0.096 | +2.18 |
| Carb share of dry matter | 24.2% | -0.115 | -2.79 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 18.6% | -0.005 | -0.10 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 23.9% | -0.012 | -0.29 |
| Other share of dry matter | 0.5% | -0.375 | -0.18 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 38.0% | -0.106 | -4.01 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 62.7
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28 | 30.9 (band 18 to 40%) | 100 |
| Fat | 15 | 16.6 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 8 nutritional additives on the label
- Vitamin A 15000 UI
- Vitamin D3 2250 UI
- Iron 160 mg
- Iodine 1.58 mg
- Copper 60 mg
- Manganese 110 mg
- Zinc 130 mg
- Selenium 0.60 mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (62% of the recipe mass) (voluntary) | 12.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "High meat content providing essential proteins" — the declared label says otherwise on high protein.
Consistent with the label
- "Free from grains" — supported by the declared grain-free data.
3 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Healthy oils for healthy skin and coat (on page) | Functional | not checkable | Manufacturer assertion |
| Herbs for great flavour and antioxidants (on page) | Functional | not checkable | Manufacturer assertion |
| Fruit & veg for essential vitamins and minerals (on page) | Content | not checkable | Manufacturer assertion |
| Free from grains (on page) | Free-from | consistent | Manufacturer assertion |
| High meat content providing essential proteins (on page) | High/low level | contradicted | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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