Embark on Raw Complete Supplement
Supplement · complementary
Our verdict
Is Embark on Raw Complete Supplement a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
Complementary supplement for dogs of all life stages, with calcium carbonate, salt and monocalcium phosphate as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You need more protein than this: 8.7% on a dry-matter basis is in the low band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label declares
Active ingredients and quantities as printed by the manufacturer. We record them as stated; we do not assess whether they are effective. Supplements are not scored.
| Active | Declared amount | Basis |
|---|---|---|
| Biotin | 10,000 mcg | per kg |
Nutrition and feedingProtein 8.70% · Fat 0.71%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 8.70% |
| Fat | 0.71% |
| Fibre | 0.13% |
| Ash | 82.40% |
| Calcium | 19% |
| Phosphorus | 3% |
Additives & feeding info
Feeding and storage
Storage
You can freeze meat with added Purrform complete Supplement, but keep frozen storage time to as short as possible to avoid loss of vitamins.
Additives declared on the label
Nutritional additives
Vitamin A 800000 IU; Vitamin D3 20000 IU; Vitamin E 5500 mg; vitamin B1 320 mg; vitamin B2 160 mg; vitamin B6 240 mg; vitamin B12 1650 µg; pantothenic acid 720 mg; biotin 10000 µg; nicotinamide 1300 mg; folic acid 52 mg; Calcium iodate anhydrous 42.5 mg; Zinc chelate of amino acid hydrate 2160 mg; Cupric chelate of amino acid hydrate 333 mg; Ferrous chelate of amino acid hydrate 4800 mg; Manganese chelate of amino acid hydrate 480 mg; Taurine 100000 mg
Ingredients (6)100% of the recipe is estimated
Estimated composition
- supplement 68.4%
- additive 19.3%
- oil 12.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Calcium carbonate | Calcium Carbonate | supplement · medium | - | 21.1 |
| 2 | Sodium chloride | Salt | additive · poor | - | 19.3 |
| 3 | Monocalcium phosphate | Monocalcium phosphate | supplement · good | - | 17.5 |
| 4 | Magnesium oxide | Magnesium Oxide | supplement · good | - | 15.8 |
| 5 | Dried yeast | Yeast | supplement · good | - | 14.0 |
| 6 | Rapeseed oil | Rapeseed oil | oil · good | - | 12.3 |
- 1. Calcium carbonate21.1% estimated
- 2. Sodium chloride19.3% estimated
- 3. Monocalcium phosphate17.5% estimated
- 4. Magnesium oxide15.8% estimated
- 5. Dried yeast14.0% estimated
- 6. Rapeseed oil12.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-22
Brand and contact: Embark on Raw
- Website
- https://embarkonraw.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Product page
- embarkonraw.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.02 |
| Oil share of dry matter | 13.1% | -0.092 | -1.21 |
| Additive share of dry matter | 18.8% | 0.163 | +3.06 |
| Supplement share of dry matter | 68.1% | -0.012 | -0.83 |
| Recipe graded poor | 19.3% | -0.065 | -1.25 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 19.3% | 0.060 | +1.16 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -23.54 | 0.222 | -5.23 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.02 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 13.1% | -0.092 | -1.21 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 18.8% | 0.163 | +3.06 |
| Supplement share of dry matter | 68.1% | -0.012 | -0.83 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 19.3% | -0.065 | -1.25 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 19.3% | 0.060 | +1.16 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -23.54 | 0.222 | -5.23 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 43.5
- Final score
- 43/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "We do not recommend using porcine meats" — supported by the declared pork data.
12 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| can be used with raw muscle meat including heart and Gizzard to provide a complete diet (on page) | Functional | not checkable | Manufacturer assertion |
| you don't need to add any liver or bones (on page) | Functional | not checkable | Manufacturer assertion |
| We do not recommend using porcine meats (on page) | Free-from | consistent | Manufacturer assertion |
| Sodium 11% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Crude Protein 8.7% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Crude oils and fats 0.71% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Crude Ash 82.4% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Complete Supplement (on page) | Content | not checkable | Manufacturer assertion |
| Calcium 19% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Suitable types of meat for your cat are: chicken, turkey, duck, lamb, beef, veal, rabbit, venison, pheasant and more (on page) | Content | not checkable | Manufacturer assertion |
| Crude Fibres 0.13% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Phosphorus 3% (on page) | Nutrient | not checkable | Manufacturer assertion |
| contains all the vitamins, Minerals and Amino acids (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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