Denzel's Puppy Gift Box
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Our verdict
Is Denzel's Puppy Gift Box a good dog food?
This is a other, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a other should be fed alongside, not instead of, a complete diet.
Complementary extruded dry food for puppies, with gram flour, salmon and sweet potatoes as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label tells us
- The label lists 26 ingredients.
- Names its animal sources (3 named ingredients).
- Every animal ingredient is a named source.
- Lists no artificial colours or preservatives.
- Prints quantities for 13 ingredients.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Nutrition and feedingProtein 21.50% · Fat 11.70%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 21.50% |
| Fat | 11.70% |
| Fibre | 2% |
| Ash | 5.50% |
| Moisture | 18% |
Additives & feeding info
No additives recorded yet.
Ingredients (26)19% of the recipe is estimated
Estimated composition
- meat 36.0%
- carb 23.3%
- oil 19.1%
- other 14.4%
- veg 4.3%
- fibre 1.5%
- additive 1.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Puppy Bites: Chickpea Flour | Gram flour | carb · good | - | 1.9 |
| 2 | Salmon (18%) | Salmon | meat · good | 18 | 18.0 |
| 3 | Sweet Potato (17%) | Sweet Potatoes | carb · good | 17 | 17.0 |
| 4 | Vegetable Glycerine | Glycerine | other · medium | - | 1.8 |
| 5 | 4.37% Peanuts | Peanuts | other · good | 4.37 | 4.4 |
| 6 | 4.37% Rapeseed Oil | Rapeseed oil | oil · good | 4.37 | 4.4 |
| 7 | 4.37% Coconut Oil | Coconut Oil | oil · medium | 4.37 | 4.4 |
| 8 | Linseed | Linseed | veg · good | - | 1.7 |
| 9 | Salmon Oil (1%) | Salmon Oil | oil · good | 1 | 1.0 |
| 10 | Puppy Dentals: Potato Flakes | Potatoes | carb · medium | - | 1.7 |
| 11 | Glycerine | Glycerine | other · medium | - | 1.6 |
| 12 | Tapioca Starch | Tapioca Starch | carb · medium | - | 1.5 |
| 13 | Salmon 4% | Salmon | meat · good | 4 | 4.0 |
| 14 | Cellulose Fibre | Cellulose Fibre | fibre · medium | - | 1.5 |
| 15 | Organic Coconut Oil 1% | Coconut Oil | oil · medium | 1 | 1.0 |
| 16 | Yeast Extract | Hydrolysed Yeast | additive · medium | - | 1.4 |
| 17 | Spearmint 0.5% | Spearmint | veg · good | 0.5 | 0.5 |
| 18 | Activated Charcoal | Charcoal | other · medium | - | 1.3 |
| 19 | Puppy Soft-Baked Bars: Chickpea Flour | Gram flour | carb · good | - | 1.2 |
| 20 | Vegetable Glycerine | Glycerine | other · medium | - | 1.2 |
| 21 | Salmon (14%) | Salmon | meat · good | 14 | 14.0 |
| 22 | 4.17% Peanuts | Peanuts | other · good | 4.17 | 4.2 |
| 23 | 4.17% Rapeseed Oil | Rapeseed oil | oil · good | 4.17 | 4.2 |
| 24 | 4.17% Coconut Oil | Coconut Oil | oil · medium | 4.17 | 4.2 |
| 25 | Linseed | Linseed | veg · good | - | 1.1 |
| 26 | Kale | Kale | veg · good | - | 1.0 |
- 1. Puppy Bites: Chickpea Flour1.9% estimated
- 2. Salmon (18%)18% declared18.0% estimated
- 3. Sweet Potato (17%)17% declared17.0% estimated
- 4. Vegetable Glycerine1.8% estimated
- 5. 4.37% Peanuts4.37% declared4.4% estimated
- 6. 4.37% Rapeseed Oil4.37% declared4.4% estimated
- 7. 4.37% Coconut Oil4.37% declared4.4% estimated
- 8. Linseed1.7% estimated
- 9. Salmon Oil (1%)1% declared1.0% estimated
- 10. Puppy Dentals: Potato Flakes1.7% estimated
- 11. Glycerine1.6% estimated
- 12. Tapioca Starch1.5% estimated
- 13. Salmon 4%4% declared4.0% estimated
- 14. Cellulose Fibre1.5% estimated
- 15. Organic Coconut Oil 1%1% declared1.0% estimated
- 16. Yeast Extract1.4% estimated
- 17. Spearmint 0.5%0.5% declared0.5% estimated
- 18. Activated Charcoal1.3% estimated
- 19. Puppy Soft-Baked Bars: Chickpea Flour1.2% estimated
- 20. Vegetable Glycerine1.2% estimated
- 21. Salmon (14%)14% declared14.0% estimated
- 22. 4.17% Peanuts4.17% declared4.2% estimated
- 23. 4.17% Rapeseed Oil4.17% declared4.2% estimated
- 24. 4.17% Coconut Oil4.17% declared4.2% estimated
- 25. Linseed1.1% estimated
- 26. Kale1.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Denzel's
- Website
- https://www.denzels.co.uk/
- Contact page
- www.denzels.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Product page
- www.denzels.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.9/5 · 6,838 reviews
4 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.33 |
| Meat share of dry matter | 20.4% | 0.096 | +1.96 |
| Carb share of dry matter | 15.9% | -0.115 | -1.83 |
| Oil share of dry matter | 38.3% | -0.092 | -3.52 |
| Vegetable share of dry matter | 5.6% | -0.005 | -0.03 |
| Additive share of dry matter | 2.5% | 0.163 | +0.41 |
| Other share of dry matter | 14.6% | -0.375 | -5.47 |
| Undeclared quantities | 18.9% | -0.106 | -1.99 |
| Additive penalty | -1.66 | 0.222 | -0.37 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.33 |
| Meat share of dry matter | 20.4% | 0.096 | +1.96 |
| Carb share of dry matter | 15.9% | -0.115 | -1.83 |
| Oil share of dry matter | 38.3% | -0.092 | -3.52 |
| Vegetable share of dry matter | 5.6% | -0.005 | -0.03 |
| Additive share of dry matter | 2.5% | 0.163 | +0.41 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 14.6% | -0.375 | -5.47 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 18.9% | -0.106 | -1.99 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -1.66 | 0.222 | -0.37 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 53.8
- Final score
- 54/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (81.1% of the recipe mass) (voluntary) | 16.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| freshen breath (on page) | Functional | not checkable | Manufacturer assertion |
| promote healthy gums (on page) | Functional | not checkable | Manufacturer assertion |
| 100% natural ingredients (on page) | Content | not checkable | Manufacturer assertion |
| low calorie puppy training treats (on page) | High/low level | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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