Coya Beef Adult Kibble Plus

Dry Extruded complete High meat Clear label

Beef Adult Kibble Plus
Average
our rating

Is Coya Beef Adult Kibble Plus a good dog food?

We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves an overall rating of 67 out of 100. The meat content contributed +4.5, while the overall quality of the ingredient list added +5.7. On the other hand, the processing format adjusted the score by -6.7. Finally, ingredients without printed percentages contributed -3.7 to the final calculation.

35% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Complete extruded dry food for adult dogs, with beef, tallow and potatoes as the main ingredients.

Why you might choose it

  • Meat makes up an estimated 47% of the dry matter (54% as fed).
  • Prints ingredient percentages on the label.
  • Doesn't list grain ingredients.

Why you might not

We found no significant drawbacks in the data we hold for this product.

View the source page

Estimated composition

meat53.5%
veg25.7%
oil8.0%
carb5.5%
unknown2.4%
supplement1.7%
other1.6%
fibre1.6%

Typical analysis (as fed)

Protein
29%
Fat
17.50%
Fibre
3.50%
Ash
7.50%
Moisture
8%

Additives & feeding info

Nutritional additives

Vitamin A 15800 IU/kg; Vitamin D3 13961 IU/kg; Vitamin E 67.6 mg/kg; Iodine (as calcium iodate anhydrous) 2.3 mg/kg; Selenium (as sodium selenite) 0.1 mg/kg; Selenium (as selenised yeast Saccharomyces cerevisiae CNCM I-3060, inactivated) 0.001 mg/kg; Copper (as copper (II) sulphate pentahydrate) 7.5 mg/kg; Iron (as iron (II) sulphate monohydrate) 55.8 mg/kg; Manganese (as manganese (II) oxide) 46 mg/kg; Manganese (as manganous sulphate monohydrate) 0.16 mg/kg; Zinc (as zinc oxide) 92 mg/kg; Zinc (as zinc chelate of protein hydrolysate) 0.96 mg/kg

Technological additives

Antioxidants (Tocopherols)

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids beef: the label lists beef
  • Your dog avoids fish: the label lists salmon oil
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (38)

#As declaredMatchedCategoryTierDeclared %Est. %
1Freshly Prepared Beef (24%)Beefmeatmedium2424.0
2Beef Meal (1.5%)Beefmeatmedium1.51.5
3Freeze-Dried Beef Bites (8%)Beefmeatmedium88.0
4Beef Tallow (6.5%)Tallowoilmedium6.56.5
5PotatoPotatoescarbmedium-2.4
6Sweet PotatoSweet Potatoescarbgood-2.3
7Peas (4%)Peasveggood44.0
8Vegetable gravyVegetable Gravyothermedium-2.3
9Beet PulpBeet Pulpfibremedium-2.2
10Salmon OilSalmon Oiloilgood-2.2
11MineralsVitamins and mineralssupplementmedium-2.2
12Dried Carrot (4%)Carrotsveggood44.0
13Prebiotic MOS (0.2%)Mannanoligosaccharidessupplementgood0.20.2
14Cranberry Extract (0.015%)Cranberry Extractsupplementgood0.0150.01
15Blueberry Powder (0.015%)Blueberriesveggood0.0150.01
16Marigold MealCalendulaveggood-2.1
17TurmericTurmericveggood-2.1
18Dried SpearmintSpearmintveggood-2.0
19NettleNettlesveggood-2.0
20RosehipRose Hipveggood-1.9
21ChamomileChamomileveggood-1.9
22Lemon BalmLemon Balmveggood-1.9
23SwedeSwedeveggood-1.8
24BeetrootBeetrootveggood-1.8
25FlaxseedLinseedveggood-1.7
26PotatoPotatoescarbmedium-1.7
27MintMintveggood-1.7
28AppleApplesveggood-1.6
29PearPearsveggood-1.6
30KelpKelpveggood-1.5
31SwedeSwedeveggood-1.5
32BeetrootBeetrootveggood-1.5
33FlaxseedLinseedveggood-1.4
34PotatoPotatoescarbmedium-1.4
35RaspberryRaspberriesveggood-1.3
36CranberryCranberriesveggood-1.3
37StrawberryStrawberriesveggood-1.3
38TomatoTomatoveggood-1.2

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-10-06
Scored with
Model v3 (methodology)
Product page
coyapet.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.72
Meat share of dry matter47.1%0.096+4.52
Carb share of dry matter3.1%-0.115-0.35
Oil share of dry matter17.8%-0.092-1.64
Vegetable share of dry matter22.4%-0.005-0.12
Supplement share of dry matter3.6%-0.012-0.04
Other share of dry matter0.2%-0.375-0.07
Unrecognised share of dry matter2.7%-0.027-0.07
Undeclared quantities35.3%-0.106-3.72
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.72
Meat share of dry matter47.1%0.096+4.52
Carb share of dry matter3.1%-0.115-0.35
Oil share of dry matter17.8%-0.092-1.64
Vegetable share of dry matter22.4%-0.005-0.12
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter3.6%-0.012-0.04
Other share of dry matter0.2%-0.375-0.07
Unrecognised share of dry matter2.7%-0.027-0.07
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities35.3%-0.106-3.72
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty0.000.222+0.00
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
66.6
Final score
67/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v367/100current
v266/100
v167/100
v1.968/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein2931.5 (band 18 to 40%)100
Fat17.519 (band 5.5 to 20%)100
Fibre3.53.8 (band 0.5 to 5%)100

Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.

Declared fortification: 12 nutritional additives on the label
  • Vitamin A 15800 IU/kg
  • Vitamin D3 13961 IU/kg
  • Vitamin E 67.6 mg/kg
  • Iodine (as calcium iodate anhydrous) 2.3 mg/kg
  • Selenium (as sodium selenite) 0.1 mg/kg
  • Selenium (as selenised yeast Saccharomyces cerevisiae CNCM I-3060, inactivated) 0.001 mg/kg
  • Copper (as copper (II) sulphate pentahydrate) 7.5 mg/kg
  • Iron (as iron (II) sulphate monohydrate) 55.8 mg/kg
  • Manganese (as manganese (II) oxide) 46 mg/kg
  • Manganese (as manganous sulphate monohydrate) 0.16 mg/kg
  • Zinc (as zinc oxide) 92 mg/kg
  • Zinc (as zinc chelate of protein hydrolysate) 0.96 mg/kg

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (64.7% of the recipe mass) (voluntary)12.9/20
✓ Analytical constituents declared (mandatory)15/15
✓ Additives declared (mandatory)10/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

  • "complete and balanced food" — supported by the declared complete and balanced data.

4 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

ClaimTypeCheckSubstantiation
blends high-quality kibble with irresistible freeze-dried meat, fruit & vegetables (on page)Contentnot checkableManufacturer assertion
complete and balanced food (on page)ContentconsistentManufacturer assertion
boosting immunity support, digestive health and boasting antioxidant qualities (on page)Functionalnot checkableManufacturer assertion
contributing to a healthy gut microbiome, increased fibre for healthy digestion and an extra boost of magnesium and Vitamin C (on page)Functionalnot checkableManufacturer assertion
supporting their immunity, gut, skin and coat health (on page)Functionalnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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